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2021 – the year of sports marketing
Date: 2021-02-05 11:04:41
Consumers tired of a pandemic expect an escape in 2021, and one way to do that is through sport. If not even live, but following the matches and competitions on...
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(HU) Elkészült az első magyar olívaolaj
Date: 2021-02-05 07:45:04
Sorry, this entry is only available in HU....
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Lonely eaters and Christmas peak in the UK
Date: 2021-02-04 11:03:37
The Market Research section of the January E-Scanner newsletter of the PLMA looked at UK households in terms of meals and Christmas. New rules restricting promotions will come into force...
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New ways of private label – Levi’s for Target
Date: 2021-02-03 10:59:43
Target, in collaboration with Levi Strauss & Co., will release an exclusive collection that includes over 100 home, pet, accessories and apparel products, the company announced. On 2. Feb. the company announced...
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Carrefour’s future is a big question
Date: 2021-02-02 11:02:51
According to the January PLMA E-Scanner newsletter, one of the big questions about retail today is the future of Carrefour. The bastion of French food trade, private label turnover and...
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Big gains for UK discounters
Date: 2021-02-01 11:00:47
UK discounters posted double digit sales gains in 2020. The combination of good price-value ratio, the simple shopping experience and the quality of private label product altogether has proven very...
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Dunkin’ Makes Valentine’s Day Sweeter Than Ever
Date: 2021-01-29 10:56:50
Dunkin’ is promoting its seasonal menu for Valentine’s Day with an experiential campaign that includes a chance for couples to get married or renew their vows in a drive-thru lane....
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7-Eleven continues its store evolution
Date: 2021-01-28 11:03:47
7-Eleven has opened its 5th concept Evolution Store, in the Dallas neighborhood. The concept test stores have realized sales three times original projections. The company incorporated its learnings into new...
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The world’s first, really green grocery store
Date: 2021-01-27 10:47:59
The PCC Community Market in the Ballard neighborhood of Seattle has become the world’s first Living Building Challenge (LBC) Petal-Certified grocery store. LBC Petal certification for PCC Ballard represents rigorous...
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This year, the donut festival in Nagykanizsa will take place online, but with the possibility to buy
Date: 2021-01-26 11:20:11
In line with the coronavirus pandemic, the 13th Carnival Donut Festival programs will be held online. The donut baking competition will be held and those interested will be able to...
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Walmart positions itself as key COVID-19 vaccine provider for rural America
Date: 2021-01-26 11:06:19
Walmart expects to be able to administer between 10 million and 13 million COVID-19 shots per month at its more than 5,000 in-store pharmacies in the United States and Puerto...
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FrieslandCampina introduces 100-percent recycled PET bottles
Date: 2021-01-25 18:56:45
Starting in February 2021, FrieslandCampina plans to produce bottles from 100-percent recycled PET (rPET) – for its brands sold in the Netherlands, Belgium, the United Kingdom and Hungary. This step will make...
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Raben expands home delivery service
Date: 2021-01-25 15:16:04
Raben Trans European Hungary Kft. is developing its home delivery service. Three services make up the package that Raben has developed especially for the groupage transport of products ordered from...
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ITM, GVH and MNB strengthen their cooperation
Date: 2021-01-25 14:28:32
The Ministry for Technology and Innovation (ITM), the Hungarian Competition Authority (GVH) and the Central Bank of Hungary (MNB) have renewed their cooperation agreement, which seeks to filter out unfair...
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Budweiser skips Super Bowl this year
Date: 2021-01-25 10:46:15
Budweiser will not run an ad during the Super Bowl for the first time in 37 years. Instead, the AB InBev brand will reallocate its Super Bowl media investment to...
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Kraft Heinz Canada asked people to draw ketchup
Date: 2021-01-22 10:30:19
Heinz invites Canadians to submit a drawing of ketchup for the chance to win a limited-edition, customized Heinz Ketchup Bottle. The campaign was inspired by a global experiment in which...
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Award-Winning Store Design and POP Projects
Date: 2021-01-21 11:04:18
Shop! HQ *POPAI Hungary’s mother organisation together with the Retail Design Institute presented some of the world’s most innovative retail and POP designs. The webinar was on 21. January 2021....
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Gen Zers are truth barometers
Date: 2021-01-20 10:33:04
Half of U.S. Gen Z respondents aged 18 to 23 years will always research a company to ensure it aligns with their position on corporate social responsibility before making a...
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Aldi U.S. helps workers get their COVID-19 vaccine
Date: 2021-01-19 11:03:06
Joining to other retailers Aldi U.S. plans to set up on-site vaccination clinics at its warehouses and offices in the U.S. as part of its efforts to encourage workers to...
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The Netflix influence on sales of related products
Date: 2021-01-18 11:20:31
Data now show that a streaming TV series can have an impact on product sales. Researchers are finding correlations between Netflix shows and U.S. sales of products related to their...
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(HU) Szerelmem a trade marketing Konferencia – „Sikeres trade marketing stratégiák Óperencián innen és túl”
Date: 2021-01-15 15:45:56
Sorry, this entry is only available in HU....
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Stella Artois experiences
Date: 2021-01-15 11:10:51
Anheuser-Busch InBev’s well-known Stella Artois brand didn’t leave its homebound consumers alone in 2020 in the US. They cheered up the people stuck at home with several ideas and programs....
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The Hungarian champagne won a gold medal
Date: 2021-01-14 11:26:31
Out of 479 items from 19 countries, the Hungaria Rosé Extra Dry champagne won a gold medal at the Effervescents du Monde world competition in the Burgundy wine region –...
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Mysterious advertisements and sport events
Date: 2021-01-14 11:10:58
Sports fan consumers are looking forward to sport events in 2021. American football is becoming internationally popular, so the February 7. Super Bowl is attracting millions of Americans and followers...
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Walmart tests smart box that stores grocery orders
Date: 2021-01-13 11:03:57
Home delivery is convenient, loved by shoppers, but many are often not at home. The smart box, on the other hand, keeps the ordered products fresh until the customer arrives...
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Household savings in the euro area have declined significantly but remain high
Date: 2021-01-12 11:07:30
Euro area household savings rates declined significantly, but remained high in the third quarter of last year. According to a report released by the Statistical Office of the European Union...
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Store designs help create buzz for cannabis retailers
Date: 2021-01-12 11:01:45
As many retailers struggle to find a path forward in the wake of the coronavirus, the cannabis industry is continuing to enjoy explosive growth. The U.S. cannabis industry — including recreational...
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USA’s best ads in 2020
Date: 2021-01-11 11:10:23
With nearly 9,000 ads analyzed in 2020 Ace Metrix has rounded up some of the best creative work from this last year. T-Mobile, Snickers and Capital One topped the rankings...
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Grocers start administering COVID-19 vaccines to selected groups
Date: 2021-01-10 11:47:35
Grocery chains including Albertsons, H-E-B, Hy-Vee and Walmart have started administering COVID-19 vaccines to high-priority recipients as the food-retailing industry gears up for a large-scale rollout of inoculations against the...
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Companies may be suspected of antitrust infringements even if they do not communicate with each other
Date: 2020-12-17 11:19:18
Companies may be suspected of antitrust infringements even if they do not communicate with each other – was said at an online event organized by the Hungarian-French Chamber of Commerce...
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