News and articles

2009- No more smoking in Restaurants

The Hungarian Government is planning to ban the smoking from 2009 in closed public places as restaurant, offices, bar, etc. – its policy for the EU meeting in Brussels ....

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500,000 tourists expected to visit lake Balaton

According to a survey by Hungarian Tourism Zrt (MT), 58% of the households plan domestic trips.  About 50% of domestic trips will be visits to the lake Balaton region, 13%...

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By now Germans dont want to eat Polish meat

The local sanitary services of the Berlin district of Moabit have qualified Polish meat as health-threatening. Initially, they did not even have to conduct sophisticated tests. The meat looked so...

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A new head chef in the Rogner

From 1 of June Zoltan Barcza (38) will be the head chef of Rogner Hotel & Spa Lotus Therme***** in Heviz, his deputy will be Attila Tatar (32). Both professional...

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Nestle to buy Gerber for $5.5 billion from Novartis

The deal is expected to be completed during the second half of 2007. Gerber dominates the baby-food market in the United States, with a 79 percent share, according to Morgan...

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CEO of Altia to stand down

The Finnish state-owned beverage alcohol group confirmed that Leena Saarinen will leave the company tomorrow.  The reason for Saarinen's resignation was given as "the discontinuation of the fuel ethanol plant...

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Alcohol and tobacco tax to rise in Estonia next year

A previous decision, alcohol is to rise in price by ten per cent from the beginning of 2008. Now the government decided to raise the tax on alcohol by a...

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Healtier image for 7-Up Free

Britvic plans to launch new packaging and advertising for its 7-Up brand in the UK.   The company said, that it has invested GBP1.8m (US$3.55m) in its campaign, which is...

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Father's Day Sales Expected to Reach $9.9 Billion in the US

The NRF 2007 Father's Day Consumer Intentions and Actions Survey, conducted by BIGresearch, found that 76 percent of Americans plan to celebrate Father's Day. Those who plan to celebrate will...

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Well proven methods for new objectives

Andrea Szabó Andrea was appointed marketing director of Tchibo Budapest Kft. in April 2007. She has 12 years of experience in FMCG marketing. She started her career with Dr. Oetker,...

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Alimentaria: opening to the East

Alimentaria, the food exhibition in Spain, one of the biggest European markets is becoming truly international. The event to be held between 10-14. March 2008 will be attended by more...

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Alcohol-free beverage becoming an international star

Retail sales of alcohol-free beverages showed the biggest growth in terms of value last year. Total sales exceeded USD 200 billion, according to a global analysis by Nielsen titled „What”s...

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Positive experience for Mary-Ker

Mary-Ker Kft., the second largest manufacturer of pasta begun working on innovation related to the healthy lifestyle and was contacted by Alexandra Béres in the second half of 2006. As...

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Zwack promoting the consumption of long drinks

– Cocktails are increasingly popular, though consumers seem to have rather conservative preferences. This is probably because the is a shortage of trained bartenders and choice is limited to basic...

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Muscat D’or champagne

Owing to the unique technology used, the new Muscat D’or champagne retains the honey sweet flavour and wonderful fragrance of muscatel grapes. The flavour of the brand Muscat D’or is...

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Fütyülõs Raspberry with honey

A new flavour, Raspberry with honey will be added to the Fütyülős product line which enjoys growing popularity among young people in Hungary. The fruitiness of raspberry and the silkiness...

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P&G, Spar: effects of IT on business processes

134 IT experts from 23 countries discussed the effects of technological development on FMCG trade at the “CIES – The Food Business Forum” conference in Monte Carlo, in March. After...

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Bad habits need to be changed

Pápai Hús ZRt. found a new general director in February, Dr. Tibor Lóránth. During his career, he had practised as a vet, worked as head of sales in Bábolna Takarmányipari...

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Birthday party

Sió celebrated its 30th birthday with a spectacular party for the key partners of SIÓ-ECKES Kft. Endre Fazekas general director and János Barna, sales director spoke about the highlights of the...

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Panorama of drinks before the heat

A warmer climate is not the only reason behind the expansion seen in the sales of alcohol-free beverages. More comprehensive brand strategies, deeper knowledge of consumers and innovation also make...

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Six Rauch products based on Weight Control

Rauch was among the first companies to join the Weight Control program of Alexandra Béres, as the values represented by Nativa Tea & Water and Rauch Ice Tea light products...

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Businesses reluctant to invest in new refrigerators

We enjoy a cold drink or a beer in the summer. Of course, good refrigerators are needed to cool our drinks. Unfortunately, many bars and restaurants forget to invest in...

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adidas Pure Lightness

Pure Lightness represents a new feeling among adidas perfumes for ladies. It encourages women to enjoy life and have fun – free of commitments and expectations....

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Fanta Mango

Enjoy discovering the World of Fanta! This is an invitation to discover new countries, and constantly renewed Fanta flavours, to visit the world of Fanta. Agency: Starcom médiaügynökség / Ogilvy&Mather...

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The stores of tomorrow

All participants at the conference were interested in the direction of change resulting from the increasing use of IT. Experts from Edcon, Casino and Edeka reported their experiences related to...

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Haribo after Hasbro

Haribo Hungária Kft. has a new managing director, Ákos Perjés. Earlier, he had spent five years with Hasbro Ma­gyarország Kft. in a similar position. He has also had considerable experience...

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Slovakian legend in the Hungarian market

The soft drink Kofola is now available in Hungary. It is not only a leading brand in Slovakia with a market share of 30 per cent, it also holds a...

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Szentkirályi wants a quarter of the market

Szentkirályi Ásványvíz Kft. achieved revenues of HUF 4,3 billion last year. The company intends to achieve 20 per cent growth and a 25 per cent share in the Hungarian market...

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Weight Control products in the process of listing by Kaiser Food

Kaiser Food Élelmiszer-ipari Kft. has displayed interest in the Weight Control program of Alexandra Béres from the beginning. Five products which belong to the program and had been developed with...

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Cigars and cocktail cherries any time of the day

Continuous development, permanent adaptation of supply to demand, accuracy and constant accessibility are the key words in the philosophy of Finnker. – Our mission is to promote the culture of...

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