News and articles

Women use more desodors

According to Nielsen research company the Hungarian desodor market grow in value by 12, in volume by 9% between March 2007- February 2008.   The whole market was bigger than...

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Britvic 13% pre-tax profit increase

The company said its Irish drinks business, acquired from Magners maker C&C Group in August last year, was performing strongly, helping drive a 29pc increase in revenues to £455m in...

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Auchan wants a Bigger Presents in Russia

According to local government data French retailer plans to invest 320 million euros ( in expanding its store chains in the Moscow region.   Auchan has been present in the...

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Delikát8 – playground fiber

The most applications came from settlement where no more than 8,000 people live. This program made them real community.  Until Mai 32,195 applications arrived for Delikát's „Cooking 8 playground” tender....

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Digital Media Directory at TV2

From June 2008 a new directory leads the developing and sales of TV2's digital surfaces (internet sites, teletex, mobil content). The head of directory is Attila Fekete, who further worked...

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Atradius Selected Best Credit Insurance Provider 2008

According to the judges of World Finance Magazine, Atradius is instrumental in offering reliable and efficient service that is useful for a wide range of different markets.  Atradius offers credit...

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HUF 11 billion Hunguest Hotel developing

The company is planning renovating six of its hotels in the country, most of them will be 4 stars, wellnes and conference resorts. The developments include the complete renovation of...

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Forum of Hungarian Entrepreneurs in Region Heves

The next stop of „Sound of our Voice”, business forum organised by Hungarian Entrepreneurs Association was in Eger, where several leader of local authorities and politicans took part.  One message...

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Holiday Cheques – Since 10 years

The owner can use their cheques for 27 kind of service at 8500 places in whole Hungary.  From the first years 1-2 billion sales, nowadays the foundation sold cheques in...

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Hungarian Stand on “World of Private Label” International Trade Show

PLMA’s annual show presents more than 3,000 exhibit stands including more than 30 national and regional pavilions.   PLMA’s 2008 “World of Private Label” International Trade Show will be held...

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Good start for Henkel

Revenues of Henkel rose by 1.7 per cent in the first quarter. All divisions contributed to growth. Organic increase, including the effects of changes in exchange rates, was 3.3 per...

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From Nestlé to Rauch

Zoltán Jakab became sales director of Rauch Hungária Kft. on 1. April. He had previously worked for Nestlé Hungária in various positions for a period of 14 years. He began...

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Environment-friendly detergents in flasks

Ladies & Gentlemen Hungary Kft. began distribution of Ecover products in the autumn of 2007. Ecover is the leading manufacturer of bio and eco-detergents. Ecover products are to be distributed...

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Scores in the GaultMillau system

The first “Restaurant and wine guide 2008” based on actual testing and the GaultMillau system has been published. Nearly 1,400 restaurants have been included, with points awarded for food, the...

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Velvety and trendy

Smoothies have officially arrived in Hungary. A Hungarian owned enterprise is making this drink in three stores at the moment. What happens when we mix fruit juice, milk shake and...

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Prices of agricultural products up by a third

The prices of agricultural products were up by 33.9 per cent on average in February 2008, compared to February 2007. The prices of plant products were up by 46.9, while...

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When customers ask for time

This is the sixth occasion that we discuss the role of specific categories in specific retail units. This time, we’ll take a look at convenience products, which generally account for...

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SIÓ VitaTigris Gyümölcsital – Piros, Sárga, Zöld

VitaTigris fruit drinks are new, practical, with screw-on cap and straw, handy, in TetraSquare boxes....

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Recognition for Henkel PR strategy

Henkel has been awarded the PR Report Award 2008 by the magazine PR Report, for the planning of its long term PR strategy. Henkel began its systematic communication focused on...

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Knoppers behind the finishing line

Running competitions will be sponsored by Knoppers wafers of Storck this year again. The six events will be used to remind people of the importance of a healthy lifestyle....

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Dish washing liquids for sensitive skin increasingly popular

According to data from the ConsumerScan of Gfk Hungária, an average Hungarian household consumes 4.4 litres of dish washing liquid per year. Sales dropped in terms of quantity last year....

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Who is the king?

In 2008, Lou Lou and Café kör failed to repeat their success achieved in 2007, when they finished among the second 50 in the “Best 50 restaurants of the world”...

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Flood

The development of luxury versions of everyday products can result in the appearance of surprising brands, especially in segments like bottled water. It is quite an extreme offspring of health...

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Food industry lagging behind

Industrial production rose by 9.8 per cent in the February 2007 – February 2008 period. Industrial export was up by 15.5 per cent in February 2008, compared to the previous...

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Modelling: reduces risk, boosts chances of success

How many customers am I going to lose by raising my price? How will a reduction in my competitor’s price effect my sales? Which promotional tool generates the biggest sales?...

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Infibra Szalvéta

Restaurant napkins made from cellulose in several sizes and colours....

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Hungarian weeks in Cora

A promotion for Hungarian products was held in Cora stores under the name “Hungarian Weeks” between 24. April and 10. May. As a result of co-operation with manufacturers and suppliers,...

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A creamier kephir under the Milli brand

Milli Janga Kaukázusi Kefir + was added to the Milli product line in March. Its special feature is that pro-biotic ingredients with a powerful immune boosting effect have been added....

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More sun lotions sold in warmer climate

Demand for sun lotions is growing as a result of climate change. According to data from the Key Account Index of Nielsen, retail sales have expanded by 12 per cent...

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New chairman for Étrend

Three chairmen for Étrend Egyesület (the organisation of chefs) in three years and all giving up within a year. Péter Mózes was the last in to give up in February....

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