News and articles

Retailers unhappy about Polish trading law

The Act imposing tight limitations on large-area retail spaces with a surface area exceeding 400 square metres.  IKEA has held back an overwhelming majority of its investments in Poland due...

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(HU) Futóversenyeket támogat a Storck

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„Organic” products from discounts to shops with fake label

The abuser company bought cheap products at hypermarkets and relabel them, after that sold it as „organic” products to several stores in Budapest and Pécs. In Hungary only products controlled...

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Lion's Garden to open soon

The newly built Boutique Hotel in the heart of Budapest is ideally located for business and leisure.  There are 105 bedrooms and suites furnished elegant and tastefully with contemporary furnitures....

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SAP's profit fell down

The net profit in the January-March period fell 22 percent to 242 million euros ($376.82 million) from 310 million euros a year earlier.   Software maker SAP AG said Wednesday...

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US consumers attitude to change

Everyone is looking to save by altering where they shop, how they shop and the brands they buy – according to AC Nielsen US.   Since March 2007, according to...

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Stores opening

Spar City, Budapest Open: 3 april Chain: Spar Store space: 550 m2 SKU: – Spar, Nyíregyháza Open: 15 april Chain: Spar Store space: 1031 m2 SKU: – Aldi, Debrecen Open:...

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In memoriam Péter Sas

Péter Sas used to be the sales director of Zwack Unicum. He had spent his entire career with Zwack and its legal predecessor. He was a real “street smart” who...

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Answer:

In my opinion, no major brands can afford to use the same forms of support in all distribution channels. Tailor made promotions can form a part of channel-specific strategies. The...

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Fighting insects on all levels

Sales of pesticides and insect repellents total nearly HUF 3,5 billion annually. The category shows constant growth over longer periods, with dynamic expansion in the tick repellent segment. The season...

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Crazy world

It has been announced on 1. April, that Pizza Hut is to be renamed Pasta Hut and pizza is to be replaced in its assortment by pasta. When we checked...

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Food industry gathering momentum

Domestic industrial prices were up by 0.5 per cent in February 2008, compared to January and 10.6 per cent higher than in February 2007. Average price in the food, beverages...

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Trapped by distribution costs

An entire business sector has been built around telling us what the best solution is. The usual solution to the problem of cutting costs is employing subcontractors. What can those...

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Dr. Oetker Princess Lillifee termékcsalád

Dr. Oetker has a unique innovation for the youngest age group and their parents: Dr. Oetker Princess Lillifee...

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VINEX turns 12

VINEX is the largest and most complex winery event held in the Middle and Eastern European region. The Grand Pric Vinex wine competition is also held during the exhibition, organised...

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Reorganisation by Tetra Pak

Tetra Pak has established a new organisational unit for its Middle and Eastern European companies. Tetra Pak Duna located in Budaörs, is composed of the former Tetra Pak Magyarország, Austria,...

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Roaming cards

According to a survey by MasterCard, debit cards are increasingly often used in foreign countries by their holders. European Maestro® card holders used their cards on 24 per cent more...

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Yoghurt sales showing higher concentration than fruit yoghurts

Owing to the popularity of healthier dietary trends, yoghurt consumption is popular. According to Nielsen data, unflavoured yoghurts produced growth of 6 per cent in terms of quantity in the...

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Active communication yields the expected results

In the market of pesticides and repellents, S.C. Johnson is the leader in terms of communication. They also support the Tick Association, since warning people of the hazards related to...

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All Star Hot Dog

This American style hamburger restaurant is located on the outskirts of the city. The menu is unusual, with Mexican, French, Italian and even Hungarian hot dogs. There is also a...

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Deficit in cattle and poultry in the EU

Agricultural Business Research Institute (AKI) monitors the global trend sin the market of meat and poultry. Data from the Market and Price Information System of KSH and AKI can be...

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How do we choose? The optimal light commercial vehicle

Buying a light commercial vehicle is unlike buying a car. We are not only buying a vehicle, we are buying a package, which should offer the best possible solution for...

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Dr. Oetker Shake-Shake tejturmixok

Dr. Oetker Shake-Shake milk shake is a pleasantly soft, creamy, delicious milk drink available in 4 flavours for those hot summer days. (banana, vanilla, strawberry, chocolate)...

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Football star to advertise Szentkirályi

Luís Figo will be the face of the nation-wide campaign of Szentkirályi, to ba launched in April. Szentkirályi intends to boost its international sales from 3 to 10 per cent...

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Refrigerator room added to Lekkerland warehouse

A new, 140 square meter refrigerator room has been added to the Lekkerland warehouse. This will allow Lekkerland to begin supplying 30 kinds of fresh products, like dairy products, desserts,...

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Yoghurt drinks happy in the bottle

Pro-biotic is not a new word, but it seems to have become the main driving force behind the expansion of the yoghurt market, as this seems to be the most...

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