Growing demand on instant 3 in 1 coffee
According to Nielsen research comapany, the coffee consumption grow in value by 8% between August 2007 and July 2008. The total sales was HUF 46 billion.
Coffe is one of Nielsen's top ten
selled products. The most liked was the roasted coffee, altough it
has a price increase by 15%. The second biggest share had the 3 in 1,
it is 4% mor expensive as a year before. But 2 in 1 coffees are 4%
cheaper as in August 2007. The share of privat label coffees grow to
13%.
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