News and articles

Multinationals within walking distance

According to dr. Károly Flaskay, managing director of PWC, the rate at which new shopping malls are built seems to be falling. On the other hand, hyper markets seem to...

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Company card

The Hungarian subsidiary of one of the leading food companies in Europe, FINDUS AB. began operations in April 2002. FINDUS products include premium quality frozen vegetables, vegetable mixes, instant foods,...

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Record profit for Metro

Metro Cash & Carry achieved record sales and profit within the Metro Group last year. Sales grew by 6,5 per cent to EUR 29,9 billion, while EBIT rose by 9,7...

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Interspar opened in Diósd

Spar Magyarország Kft. opened a new hyper market in Diósd, on 22. March. Diósd Interspar is the 27th hyper market and the 192nd store of the Spar chain in Hungary....

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IMIGe for your health

Pharmaceutical products can now be bought outside pharmacies as well. Communication of OTC products outside pharmacies has been with us for a while. An example of this is the IMIGe...

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Two thirds in bottles, one third in barrels

Sales of beer showed stagnation in the HoReCa sector in terms of volume, whereas showed a slight increase of 2 per cent in terms of value between February 2006 and...

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Shopping malls still most popular in Budapest

According to KSH data for 2005, the concentration of retail trade into large stores has continued. Shopping malls and hyper markets accounted for 30 per cent of overall retail sales...

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Globus

„There are two beautiful things in life: permanence and change”. Two important features of Globus products – constant, reliable quality and continuous presence and the great variety of methods of...

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Chio-peaks

2006 brought record net revenues for Chio-Wolf Magyarország Kft : HUF 12,1 billion which is 5 per cent more than a year before. This result is made even more remarkable...

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News

Shopping mall construction fever continues in Hungary. Aréna Plaza will open in the autumn in Budapest, conversion of Budai Skála will be completed by 2009, and construction of forty strip-malls...

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12 petrol stations selling OTC products

Sales of OTC products in petrol stations have begun successfully. Consumers are looking for pain killers, fever reducers and anti-cold products. Sales are strongest during the weekends. The provisions of...

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Head on the brand image

Regardless of brand, there are some forms of beer and some innovations which have been developed specifically for the HoReCa sector. Breweries usually supply HoReCa businesses with small accessories and...

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Contrasts under the Caribbean sun

Guadeloupe is an island in the Caribbean sea with an area of 1700 square kilometres and a population of 420 thousand. It is not a well known holiday destination for...

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Heineken

„Precious moments… When will I see you again?” sings a lady in a cathcy song, while we see the sports car of every man’s dreams become pressed ruthlessly into a...

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Change in ownership of Mecsek Füszért

Nyírzem ZRt. has acquired a majority share in Mecsek Füszért. Following the acquisition, the two companies will operate 225 stores with a retail turnover of almost HUF 25 billion, while...

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Top managers at the table

The most important event among the activities of Lánchíd Klub so far was the first Business Dinner organised with the participation of Trade magazine. The dinner was attended by top...

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Almost 20 percent cheaper in Italian stores

The number of hyper markets and supermarkets where OTC products are sold in Italy is expected to quadruple this year. According to the Italian subsidiary of Nielsen, a large increase...

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The masculine beverage

Beer is a masculine beverage, according to data for the second half of 2006 from GfK Hungária and Szonda Ipsos PMX. One out of two people above the age of...

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Win, place, show

The success of business plans for the year largely depend on the outcome of annual negotiations. All key account, sales, marketing managers and even general directors face a high level...

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Signal White System Naturals

Natural active ingredient for a gradual whitening effect Agency: PHD Hungary Kft. Customer: Unilever Magyarország Kft. Product: Signal White System Naturals fogkrém Apperance: RTLklub, TV2, Film+, AXN, Viasat Period: 8...

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Szentkirályi winning again

Szentkirályi mineral water won an award in Paris again this year, at the Mondial Spa & Beautè exhibition. Szentkirályi won the award for the best foreign carbonated mineral water again...

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To be reworded?

A study examining retail activities and referred to as the Hoffmann-report has caused a lot of controversy since its publication. Allegedly, parts of the report dealing with agriculture are to...

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Warehousing is not enough without other services

Domestic logistic capacity has expanded continuously in recent years, while profits shrunk somewhat. The market is optimistic. Experts expect to see significant development generated by EU subsidies in 2007-2013. Logistics...

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Gulyás has plans for HoReCa

Gulyás Nagykereskedelmi Kft. – as a wholesale business – was established in 1990. In the beginning, they had paper products, later turned to tobacco and sweets and finally ended up...

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Fanta

The well known Fanta brings playfulness into the lives of consumers. They can discover the world of Fanta through various flavours from different parts of the world. Large sales are...

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Knorr

The TV campaign addresses the target group in a personal way: housewives who need resourcefulness in all areas of life. New Knorr Raginériák provide new ideas for making dinner. Agency:...

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Born to be the face

As an authentic representative of the Pepsi philosophy, Gaby the sexy housewife from Desperate Housewifes, alias Eva Longoria is the face of the advertising campaign for the new Pepsi Max...

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More money for community marketing

The possibilities for community agricultural marketing are enhanced by professional associations being able to utilise sources from their membership for their activities. Hungarian Community Agricultural Marketing Centre (AMC) has a...

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Railway carrying more weight

According to KSH figures, the total volume of transported goods increased by 7,3 per cent in 2006. Total weight of transported goods was 337 million tons. The quantity transported by...

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Special wine offer for Easter from Interfruct Kft!

Over 400 Hungarian and nearly 50 imported wines are available in the Interfruct Kft. stores. In addition to quality wines at favourable prices, we also have prestige wines from internationally...

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