News and articles

Handling parallel quantity units

The functionality of SAP CWM promises a perfect solution for handling products in parallel quantity units. This is part of the fully integrated IT solution developed for the food industry...

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Gyermelyi tészta

A film about the irresistible attraction to Gyer­melyi. The product is used as bait: the smart restaurant owner is eating Gyermelyi in the restaurant window… And success follows. Agency: Well...

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Successful campaign for collecting donations in Spar stores

One hundred and thirty tones of non perishable food has been collected nation-wide in Interspar, Kaiser’s and selected Spar stores by the Magyar Máltai Szeretetszolgálat between 14-19. December. This was...

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Another first place for Fausto

Fausto’s restaurant has finished in first place again at the competition organised by Dining Guide. The following restaurants have also reached the final: Arany Kaviár, Bock Bistro, Le Bourbon/Le Méridien...

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Reliable quality hams for Easter

It seems that the last Easter season has been a quite successful one for manufacturers of branded hams. The 2007 Easter campaign by the Association of the Meat Industry communicating...

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Older people as well

According to Ottilia Dörnyei, director of GfK Hungária, a slow shift is detectable in consumption habits towards healthy food. Young families with small children and women over 50 are the...

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Talking paper

Paper place mats are not only functional, but also a means of creative communication with restaurant guests. We have been familiar with paper place mats used in place of or...

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More foreigners, staying for shorter periods

The number of nights spent at commercial places of accommodation by foreign and domestic guests only grew by 0.9 per cent in the January – November 2007 period, compared to...

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Blessing or curse?

1986, Hosszúhegyi State Farm. The name Hey Ho gets selected for use by the general director and one of the best known Hungarian brands is born. By the early 90’s,...

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hohes C

The spring campaign of hohes C will focus on the need to consume more vitamins when seasons change, with the help of hohes C. Agency: D’Arcy Avenue Customer: SIÓ-ECKES Kft....

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More global name for IMIGe

IMIGe Hungária, like other members of the group will operate under the name IMIGe, a company of POS Media Europe. IMIGe and Sales Activation Solutions (SAS) established a new holding...

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Cooking playgrounds

Garabonc, Tiszaroff, Hernádkak, Lábatlan, Pécsely, Csögle, Pásztó, and Tiszacsege are the eight settlements which have won playgrounds conformant with EU standards in the “Cook a playground” promotion organised by the...

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Eggs from milk chocolate are the most popular

Retail sales of Easter sweets dropped by 9 per cent in terms of quantity last year. Total sales amounted to HUF 22.5 billion in 2007. Sales continue to be concentrated...

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INBÉ (GDA) on Chio bags

Chio Magyarország Kft. has been the first Hungarian manufacturer to adapt the voluntary system of INBÉ (GDA) designation launched by 8 multinational companies. By August this year, INBÉ data will...

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Restaurant on-line

We respect restaurants which take the trouble of regularly up-dating their web sites. We only discuss good web sites of good restaurants so that everybody can learn from the mistakes....

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Online shopping becoming more popular

According to a Nielsen survey conducted among Internet users in 48 countries, 82 per cent of Hungarian net users have purchased something using the Internet. Whereas the most popular items...

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Quality always wins!

This is the slogan chosen by STI Petőfi Nyomda for 2008. .The German owned printing enterprise with annual revenues of EUR 50 million held an event under the title “Theatre...

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Multibrand

Manage wisely! promotion Agency: Human Telex/Phd Customer: Unilever Magyarország Kft. Product: Multibrand (Dove, Knorr, Domestos, Flora, Cif, Coccolino, Baba, Sunsilk, Signal, Amodent, Floraszept, Rexona, Rama, Globus, Delma, Delikát8, Bertolli, Lipton)...

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Eco-tour in the south-west Dunántúl

The three day automobile tour intended to promote the consumption of bio products will cover the south-west Dunántúl region this year. The tour will begin on 14. June, in front...

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Chio allocating 418 million to development

Chio Magyarország Kft. will spend HUF 418 million on development in 2008. Their most important new project worth HUF 167 million will take place in the Győr plant. Chio generated...

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Accelerating rearrangement in the market of figures

The decrease in popularity of nougat sweets in the market of seasonal figures made from sweets seems to be an irreversible process. Cheap and usually unbranded nougat sweets are losing...

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Rapidly growing assortment of bio products

A bio-revolution is sweeping through Europe, producing double digit growth. Expansion is less dynamic in Hungary but still notable. Though the popularity of bio products is growing everywhere, they are...

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Greeks …out to have lunch

We tend to think of Greece as a place where the weather is always sunny and people are happy. Greeks are helpful and hospitable, but also quite reserved with foreigners....

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Large supermarkets dominant in Switzerland

According to a Nielsen consumer survey, the Swiss visit supermarkets or hyper markets 17 times per month on average and are willing to travel relatively long distances in order to...

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Carlsberg Draught Master

Revolutionary Mobile Draught system running on 20l one way kegs without CO2....

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The Bonbonetti group

The Bonbonetti group is the largest and oldest Hungarian group of companies in the sweets industry. At the moment, three major brands belong to the company: Cherry Queen, tibi, and...

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New supervisor for catering

The task of supervising the catering sector is to be transferred from the Ministry of Economy and Transport to the Ministry of Local Government and Regional Development....

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Pampering with a pair of Pöttyös

Friesland introduced a Pöttyös variant with peanut butter, curd and chocolate under the name Pöttyös Pont2 in the milk dessert category in January. The product is intended to be a...

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More mayonnaise, ketchup and mustard sold

The market of liquid flavourings expanded in the December 2007 – November 2007 period both in terms of quantity and value. Growth in terms of value was 7 per cent...

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Products telling stories

According to Judit Csányi, managing director of KIDZ-Entertainment Hungary, it is best to select a cartoon character for promoting a product who will not only be accepted by children but...

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