News and articles
Sajtos pulyka grill kolbász
Date: 2007-08-29 08:00:00
Practical size product, made 100 per cent from turkey, packaged on plastic tray with vacuum foil....
Read more
Warm vodka and sweating women
Date: 2007-08-29 08:00:00
Using conventional consumer surveys, Univer had failed to increase its sales in the Russian market as expected. They have however, found another method which can help to form a realistic...
Read more
New cakes from Szamos Marcipán
Date: 2007-08-29 08:00:00
Szamos Marcipán has new tortes and cakes to offer, available in its shops and confectioneries since May. Light and fruity flavours dominate among the ten new products....
Read more
Second Bauhaus under construction in Szigetszentmiklós
Date: 2007-08-29 08:00:00
Construction of a new, 20,000 square meter Bauhaus store has begun near Szigetszentmiklós. Europe’s leading “do it yourself “chain is building two stores in Hungary with an investment of HUF...
Read more
Sales of chocolate bars rising again
Date: 2007-08-29 08:00:00
After some stagnation, sales of chocolate bars again showed growth of 11 per cent in terms of value, between June 2006–May 2007. Total sales have exceeded HUF 25 billion. Average...
Read more
Shrinking sizes, combined types
Date: 2007-08-29 08:00:00
Powder or gel? Manufacturers often use combined packaging to spare us the trouble of having to choose between the two. Washing liquids also exist to tackle special challenges. Washing powder...
Read more
Consumers more optimistic
Date: 2007-08-29 08:00:00
According to the Consumer Confidence Index survey conducted by GfK Hungária and Corvinus University, the majority of the population is satisfied with its financial position and is optimistic regarding the...
Read more
Ambi Pur sensitive
Date: 2007-08-29 08:00:00
Ambi Pur sensitive is the first hypoallergenic air fragrance aerosol product line for home use. Dermothologically tested special formula developed to reduce the risk of allergic reaction on human skin....
Read more
Esomar congress in Berlin, in September
Date: 2007-08-29 08:00:00
Esomar the world-wide organisation of market researchers will have a richer than ever program for participants at its Berlin congress, to be held between 16-19. September. 40 presentations and many...
Read more
Reliability, quality
Date: 2007-08-29 08:00:00
The significance of excellent quality and reliability cannot be over-emphasised. The long term prospects of enterprises in the food business depend on these factors. Our ability to adapt to changing...
Read more
Twice as much Pöttyös for Children’s day
Date: 2007-08-29 08:00:00
This year over 40 thousand units of Pöttyös Túró Rudi have been delivered to hospitals all over the country as gifts for Pöttyös Children’s Day. This is double the quantity...
Read more
Chocolate bars recovering
Date: 2007-08-29 08:00:00
Life is not very easy for chocolate bars nowadays. Healthy competition however, has resulted in growth not only for private labels, but also for brands successful in innovation, leading to...
Read more
Friendly softeners – inside stores as well
Date: 2007-08-29 08:00:00
Most softeners on the market are coloured, scented , even aroma therapeutic. New methods, such as fragrance marketing are playing an increasing role in trade marketing. The owners of leading...
Read more
Habits and loyalty in choosing a store
Date: 2007-08-29 08:00:00
The majority of Hungarian consumers still visit stores of two or three chains regularly. According to the Nielsen ShopperTrends survey, most people prefer to buy items consumed on a daily...
Read more
Cillit Bang
Date: 2007-08-29 08:00:00
The power of Bang in washing up buckets as well now. Removes grease and stubborn stains effectively in the whole household and outside houses as well....
Read more
„Philosopher pasta maker” on innovation
Date: 2007-08-29 08:00:00
– Dramatic changes are needed in marketing – declared i Guido Barilla, president of Barilla holding at the ECR Europe conference held in Milan, where over 150 lectures had been...
Read more
Customers as accomplices
Date: 2007-08-29 08:00:00
If you have purchased a branded piece of clothing in the Italian black market lately, you are probably aware of the risk you have taken. Nowadays, it is not only...
Read more
Borsodi sailing
Date: 2007-08-29 08:00:00
Borsodi Sörgyár Zrt. has an unusual promotion for the summer. A sailing boat named Borsodi to be used by winners of the Borsodi prize game was launched on 28. June....
Read more
From a love for wine to knowing consumers
Date: 2007-08-29 08:00:00
There is no question about; the international wine sector has gone through the most revolutionary periods its history. The same has happened to the Hungarian wine sector for different reasons....
Read more
Strong brands among fruit yoghurts
Date: 2007-08-29 08:00:00
Fruit yoghurt is one of the largest food categories. According to data from the Retail Index of Nielsen, retail sales were up 7 per cent by April 2007 compared to...
Read more
Eight out of ten households using softeners
Date: 2007-08-29 08:00:00
According to data from GfK Hungária ConsumerScan, eight out of ten households use softeners. Those living with children or in a household of 3-4 persons buy softeners more frequently than...
Read more
Expensive problems for retailers
Date: 2007-08-29 08:00:00
According to Mike Tallent, director of Pricewaterhouse Coopers, no company is immune to theft and fraud committed by employees. As one of their recent surveys shows, 60 per cent of...
Read more
Cherry Queen
Date: 2007-08-29 08:00:00
Cherry Queen has new packaging and communication....
Read more
Shanghai: admission for low price
Date: 2007-08-29 08:00:00
– Everybody who regard themselves as global players should be present here. This is one of the reasons why .Metro was the first of the international chains to enter the...
Read more
President from Szolnok
Date: 2007-08-29 08:00:00
The recent shareholders’ meeting of Co-op Hungary Zrt. held on 24. May brought major changes. Pál Bartus president and CEO retired and 51 year old Lajos Csepeli, CEO of Coop...
Read more
Wellness with Gyulai
Date: 2007-08-29 08:00:00
Gyulai Húskombinát Zrt. begins a three month campaign on 1. July under the title “Favourite of generations”. The main prize to be won is a wellness weekend in Gyula....
Read more
International wine developments
Date: 2007-08-29 08:00:00
During the Hungarian privatization, the international wine sector and market have gone through its revolutionary period what has resulted in a change we have never experienced before. The Hungarian wine...
Read more
Excellent health among yoghurts
Date: 2007-08-29 08:00:00
Manufacturers have succeeded in linking yoghurts with the concept of health in the minds of consumers. Health-focused sub-brands are evidence of this success. Market data from Nielsen reveals favourable trends...
Read more
Discreet hiss, discreet fragrance
Date: 2007-08-29 08:00:00
Conventional aerosol cans still account for a half of total sales in the market of air fragrances, though battery operated products show the most dynamic development. This segment receives substantial...
Read more