News and articles

Alimentaria Lisboa 2009

The exhibition promotes the food and hospitality channel to its offerings and presents the Intervin show for the first time.  Alimentaria Lisboa, which is shaping up to be the most...

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Research about Hungarian Agriculture

The problem of the domestic agriculture and food industry are first of all horizontal, they came from the Hungarian economy. The survey, was made by Agriculture Research Institute, was showed...

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Donationcard at the SPAR stores

This year in December SPAR and Hungarian Maltese Charity Service issued donation cards, what are available at the retail chain's cash desk. With donation cards in value of HUF 200...

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(HU) Termékpálya kódex készül

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Holiday cheques are popular between users and service providers

This year almost 2 million Hungarians got holiday cheques in value of HUF 40 billion. It were used at more than 11,000 providers. According to a research by University Pécs,...

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Modell and Hoppy toys at Pető Institute

120 children in need of developing and 30 conductors participited at Pető Institute's Christmas party on 12th December. Event organiser Inspirations made gingerbread baking for them. From Minimax chanel well...

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Hungarians drik champagne first of all at the year's end

According to GfK ConsumerScan research consumers buy 50% of the yearly champagne in 12th month. Eight time more households buy this category in December as in an average month. Hungarians...

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More Shoppers Continue To Go on-line

According to the latest figures from IMRG (Interactive Media in Retail Group) and Capgemini show that online sales in UK were up 16% in November on last year as consumers...

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Lidl UK buy British pork

Schwarz Group-owned Lidl in the UK plans to switch all of its fresh pork supplies to British by the end of next month, and 40% of its bacon by February....

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ALDI offers compostable bags in Germany

The bag features Aldi's Bio organic logo and the claim 'Give a smile to nature!'  Discount retailerhas started offering 100% compostable plastic bags made from renewable raw materials in Germany....

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Rewe to open Selgros cash & carry in Russia

The first store operates in Kotelniki, around 20 km southeast of Moscow.  Further the launch of first Selgros cash & carry store was scheduled for the second quarter of 2008,...

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New market opportunities at GIDA 2009

Organized by ITF – Istanbul Trade Fairs Co., the 17th International Food Products and Processing Technologies Exhibition – GIDA 2009 will be held between 28 – 31 October 2009 in...

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Profitable year for Hungarian Agriculture

This year the profitability grow by 5-6%, the value is HUF 150-152 billion. The value of agricultural export till September was 4.2 billion euros. Last year it was 4.6 billion...

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Vitalade becoming superbrand

In recognition of eight years of work, the Vitalade sports drink has been awarded the superbrand 2008 title by an independent jury. Vitalade containing L-carnitine and marketed by Gramex 2000...

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Walking the rope like no other

The Golden Dove awards of the direct marketing business have been handed over in nine categories this year. The Rope Walker agency received an award in both the lifestyle and...

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Sales in addition to marketing

Márta Galácz, originally appointed as marketing director of Ceres Zrt. in the spring, will also be responsible for sales activities in the future. In the past, she had worked for...

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Thought can overcome background noise

According to Péter Geszti, thought is the most important thing in advertising which needs to be conveyed through the right medium. Though Hungarians are afraid of change, they are also...

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Moderate increase in sales and average price

Sales of women’s hygiene products are increasingly concentrated in drugstores (25 percent), but the market share of hyper markets is even more substantial (32 percent). Sales of women’s hygiene products...

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Fish, rice and traditions

Japanese culinary habits have been formed by tradition over many centuries. Though Japan is no longer isolated from the outside world, its gastronomic culture remains very traditional. How we see...

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Agricultural prices swinging

Supply prices of agricultural products were down by 8.8 percent in September 2008, compared to September 2007. The price of plant products was down by 22.2 percent, while that of...

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Limonissimo

Lemon substitute had been a popular product in the socialist era, owing to the popularity of tea made with lemon. Apart from lemon substitutes in the form of tablets, liquid...

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Delhaize group in seven countries

The Delhaize group ranks 31st among the largest retail enterprises in the world. . It has 2 602 stores in seven countries, with 1 575 located in the US. In...

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Henkel producing growth in the third quarter

As a result of dynamic organic growth and the acquisition of National Starch, total revenues of Henkel were up by 12 percent in the third quarter of 2008, reaching EUR...

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Gösser ale now available

A new Gösser product was launched in November. Gösser Bock is a premium quality and sophisticated ale. New, more elegant packaging has also been introduced for Gösser beers this year....

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Secret shoppers in stores

In the retailer promotion of Kométa 99 Zrt., CBA, Coop and Reál stores are visited by secret shoppers on a random basis, who will hand over gifts, if the store...

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Stunning solutions on the ground and in water

According to Max Linder, European communication and marketing director of MACtac, there are still undiscovered possibilities in communication with adhesive stickers. The Budapest subsidiary of MACtac is expanding step by...

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Intimate relationship with customers

Consumers habits are changing continuously in the market of women’s hygiene products, but safety, softness, good absorption and fit remain essential requirements. Innovation focuses on air permeable materials, shapes and...

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