News and articles

Sajtos pulyka grill kolbász

Practical size product, made 100 per cent from turkey, packaged on plastic tray with vacuum foil....

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Warm vodka and sweating women

Using conventional consumer surveys, Univer had failed to increase its sales in the Russian market as expected. They have however, found another method which can help to form a realistic...

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New cakes from Szamos Marcipán

Szamos Marcipán has new tortes and cakes to offer, available in its shops and confectioneries since May. Light and fruity flavours dominate among the ten new products....

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Second Bauhaus under construction in Szigetszentmiklós

Construction of a new, 20,000 square meter Bauhaus store has begun near Szigetszentmiklós. Europe’s leading “do it yourself “chain is building two stores in Hungary with an investment of HUF...

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Sales of chocolate bars rising again

After some stagnation, sales of chocolate bars again showed growth of 11 per cent in terms of value, between June 2006–May 2007. Total sales have exceeded HUF 25 billion. Average...

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Shrinking sizes, combined types

Powder or gel? Manufacturers often use combined packaging to spare us the trouble of having to choose between the two. Washing liquids also exist to tackle special challenges. Washing powder...

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Consumers more optimistic

According to the Consumer Confidence Index survey conducted by GfK Hungária and Corvinus University, the majority of the population is satisfied with its financial position and is optimistic regarding the...

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Ambi Pur sensitive

Ambi Pur sensitive is the first hypoallergenic air fragrance aerosol product line for home use. Dermothologically tested special formula developed to reduce the risk of allergic reaction on human skin....

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Esomar congress in Berlin, in September

Esomar the world-wide organisation of market researchers will have a richer than ever program for participants at its Berlin congress, to be held between 16-19. September. 40 presentations and many...

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Reliability, quality

The significance of excellent quality and reliability cannot be over-emphasised. The long term prospects of enterprises in the food business depend on these factors. Our ability to adapt to changing...

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Twice as much Pöttyös for Children’s day

This year over 40 thousand units of Pöttyös Túró Rudi have been delivered to hospitals all over the country as gifts for Pöttyös Children’s Day. This is double the quantity...

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News

Danone SA has sold its biscuit division to US based Kraft Foods Inc. for EUR 5.3 billion. The plans of the new owner regarding Hungary are unknown yet. Retail food...

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Chocolate bars recovering

Life is not very easy for chocolate bars nowadays. Healthy competition however, has resulted in growth not only for private labels, but also for brands successful in innovation, leading to...

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Friendly softeners – inside stores as well

Most softeners on the market are coloured, scented , even aroma therapeutic. New methods, such as fragrance marketing are playing an increasing role in trade marketing. The owners of leading...

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Habits and loyalty in choosing a store

The majority of Hungarian consumers still visit stores of two or three chains regularly. According to the Nielsen ShopperTrends survey, most people prefer to buy items consumed on a daily...

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Cillit Bang

The power of Bang in washing up buckets as well now. Removes grease and stubborn stains effectively in the whole household and outside houses as well....

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„Philosopher pasta maker” on innovation

– Dramatic changes are needed in marketing – declared i Guido Barilla, president of Barilla holding at the ECR Europe conference held in Milan, where over 150 lectures had been...

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Customers as accomplices

If you have purchased a branded piece of clothing in the Italian black market lately, you are probably aware of the risk you have taken. Nowadays, it is not only...

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Borsodi sailing

Borsodi Sörgyár Zrt. has an unusual promotion for the summer. A sailing boat named Borsodi to be used by winners of the Borsodi prize game was launched on 28. June....

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From a love for wine to knowing consumers

There is no question about; the international wine sector has gone through the most revolutionary periods its history. The same has happened to the Hungarian wine sector for different reasons....

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Strong brands among fruit yoghurts

Fruit yoghurt is one of the largest food categories. According to data from the Retail Index of Nielsen, retail sales were up 7 per cent by April 2007 compared to...

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Eight out of ten households using softeners

According to data from GfK Hungária ConsumerScan, eight out of ten households use softeners. Those living with children or in a household of 3-4 persons buy softeners more frequently than...

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Expensive problems for retailers

According to Mike Tallent, director of Pricewaterhouse Coopers, no company is immune to theft and fraud committed by employees. As one of their recent surveys shows, 60 per cent of...

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Cherry Queen

Cherry Queen has new packaging and communication....

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Shanghai: admission for low price

– Everybody who regard themselves as global players should be present here. This is one of the reasons why .Metro was the first of the international chains to enter the...

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President from Szolnok

The recent shareholders’ meeting of Co-op Hungary Zrt. held on 24. May brought major changes. Pál Bartus president and CEO retired and 51 year old Lajos Csepeli, CEO of Coop...

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Wellness with Gyulai

Gyulai Húskombinát Zrt. begins a three month campaign on 1. July under the title “Favourite of generations”. The main prize to be won is a wellness weekend in Gyula....

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International wine developments

During the Hungarian privatization, the international wine sector and market have gone through its revolutionary period what has resulted in a change we have never experienced before. The Hungarian wine...

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Excellent health among yoghurts

Manufacturers have succeeded in linking yoghurts with the concept of health in the minds of consumers. Health-focused sub-brands are evidence of this success. Market data from Nielsen reveals favourable trends...

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Discreet hiss, discreet fragrance

Conventional aerosol cans still account for a half of total sales in the market of air fragrances, though battery operated products show the most dynamic development. This segment receives substantial...

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