News and articles
Significant environmental savings at the Hungarian factories of Nestlé
Date: 2009-12-07 00:02:59
Nestlé Hungária Ltd. reduced its power and water consumption by two-digit since 2006, in its Szerencs, Diósgyőr and Bük factories. "To minimize environmental impacts is the cornerstone of the Shared...
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Great recognition for the hotel
Date: 2009-12-07 00:02:01
The five-star Hertelendy Castle became the member of Relais & Châteaux. Those exclusive hotels are the members of the Organization, which are belonging to a very high quality category. The...
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German Aldi and Lidl face decrease of consumers
Date: 2009-12-07 00:01:25
Despite the crisis and the decrease in German disposable income the consumers of discount chains like Aldi or Lidl decrease. According to the survey of GfK market research institute; in...
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The Hungarian McDonald’s getting Greener during winter
Date: 2009-12-07 00:00:58
McDonald's testing the usage of renewable energy in its Üllői Road restaurant, in the course of a 160 million HUF investment. After the renewal, the first green McDonald’s in Hungary...
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The Spar and the Maltese Charity Service, issued ”Love cards”
Date: 2009-12-07 00:00:30
The SPAR Hungary Ltd. and the Hungarian-Maltese Charity Service has launched 'You're not alone! ” sloganed ”Love cards”action. At the cashers of Spar, Interspar and Kaiser, 200 and 500 HUF...
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Inspired by memories of the Nespresso
Date: 2009-12-07 00:00:15
For the delight of coffee fans, Nespresso welcomes the holidays with quality, special, limited edition coffee variations and accessories. In December this year, Nespresso fans can become acquainted with three...
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Hungary will host the first Sustainable Food Chain World Summit next year
Date: 2009-12-04 00:08:01
Hungary will host the first Sustainable Food Chain World Summit in August 2010 and the tenth Jubilee World Congress of Meat Hygiene and Meat Inspection. The premiere of the event...
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The crisis does not affect the food deliveries
Date: 2009-12-04 00:04:28
Food delivery companies do not seem to face a significant downturn. The fast delivery, the changing supply and the energy saved on cooking are enough convincing reasons not save on...
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110 billion comes to tourism in 2009 and 2010
Date: 2009-12-04 00:04:25
For this year and for next year, 110 billion HUF EU funding will be available, for the development of Hungarian tourism – said Kovács Miklós, Secretary of the Local Ministry,...
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Hungarian Wine Marketing to get sources
Date: 2009-12-04 00:03:55
Hungarian Wine Marketing Nonprofit Ltd. can get sources for its necessary operation, within a few days. The company was in troubhle, becasue the public tender that was necessary to maintain...
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Winery at the Corvinus University
Date: 2009-12-04 00:02:11
The Corvinus University of Budapest (BCE) will create a Vine and Winery Institute, in order to further increase the traditionally good quality of the domestic wine education and research, from...
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Szentkirályi big drop package: “Gimme a five”!
Date: 2009-12-04 00:01:57
The Szentkirályi Mineral Water Ltd. will surprise the consumers in preparation for the Christmas season, with its latest development, the 5-liter packages of mineral water. The drop-shaped bottle is the...
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Borsodi: individual coded SMS promotion
Date: 2009-12-04 00:01:05
As part of the year-end sales rush SMS code game takes place from 1st to 31st of December. Mobilpont working on the promotion with McCann for the first time. The...
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Weekend clothes Christmas Fair in the Tesco
Date: 2009-12-04 00:00:49
On Bronze weekend, from 4th to 6th of December actions will be held in all Tesco hypermarkets for all clothing, including footwear and supplements, with a 30 percent discount offer....
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Fanta: Grab a taste of Friday!
Date: 2009-12-04 00:00:21
Next year, the soft drink's newest global advertising campaign will be launched. Fanta tries to transfer Friday's freedom message to the brand, with the ”Grab a taste of Friday” message....
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Decreasing alcohol consumption in Russia
Date: 2009-12-04 00:00:15
This year, in the January-September period, Russian alcohol sales decreased by 15 percent in volume, compared to the same period of the last year. Vodka consumption has decreased by 15-16...
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European symphony
Date: 2009-12-03 08:00:00
Berlin, Germany. We are raising our glasses with Germans business partners to the anniversary of the collapse of the Wall. They are grateful to us Hungarians, but soon start to...
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Six and a half million glasses of water for those in need
Date: 2009-12-03 08:00:00
As a result of Procter&Gamble’s 3-month programme, more than 1.3 litres of clean, potable water was ”collected” by Hungarian consumers. Those who bought any product from the Aqua collection supported...
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They spent more on wieners
Date: 2009-12-03 08:00:00
According to GfK Hungária’s ConsumerScan, Hungarian households bought 3 percent less wiener in the first eight months of 2009, compared to the same period last year. The average price per...
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To leave or to stay, that is the question
Date: 2009-12-03 08:00:00
It is constantly debated whether trade fairs and participating in them are necessary. Ilka Theil, marketing leader of Idea Zone says that statistical data from 2008-2009 are significantly worse than...
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Facing the challenge in New York – part 4
Date: 2009-12-03 08:00:00
From July Roland Oláh, formerly the chef of Café Erté, tries his luck in the USA. He regularly reports to our magazine: “Finally I am here at the Boulud! It...
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Among the last in Europe
Date: 2009-12-03 08:00:00
According to a quick estimate by Eurostat, in August 2009, the volume of retail turnover kept falling, by 1.8 percent in the EU-27 and by 2.6 percent in the eurozone,...
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Decimating in the sties
Date: 2009-12-03 08:00:00
There are fewer pigs in the sties than any time in the past 60 years, still their price fell by 15-16 percent in a week. Pig breeders are asking from...
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The diamond of beer tapping
Date: 2009-12-03 08:00:00
On 15 October, Borsodi Sörgyár Zrt. organised the Stella Artois Beer Tapping Championship for the 12th time in Budapest’s Museum of Fine Arts. Twelve participants qualified for the final and...
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In terms of volume pálinka, in value bitters lead
Date: 2009-12-03 08:00:00
Spirit retail sales are stable in terms of value, surpassing HUF 73 billion in October 2008- September 2009, just like a year earlier. However, Nielsen registered a 5 percent decline...
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Behind the scenes and in front of the scene
Date: 2009-12-03 08:00:00
What to look out for at a fair venue? What is the secret of successful exhibitors? How can typical mistakes be avoided? – these are only a few of the...
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BBQ-fragrance
Date: 2009-12-03 08:00:00
It is probably a brilliant marketing fad: “Fire meets desire” is the slogan for advertising Flame, a grilled hamburger-scented deo. The product is marketed by Burger King and at a...
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Hungary increased prices the most
Date: 2009-12-03 08:00:00
In August 2009, consumer prices in the EU-27 were 0.6 percent higher than in August 2008, according to harmonised data. The biggest price increase was in Hungary with 5 percent,...
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The recipe of a rejuvenating treatment from Házi Arany
Date: 2009-12-03 08:00:00
Gábor Heltai, the director of Házi Piros Paprika Kft. and their agency, Czino Trade Solutions decided to blend a few classic ATL tools with on-line marketing and in-store tools in...
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