News and articles
Award for Monarchia-marketing
Date: 2009-02-05 08:00:00
Monarchia Winery located in Eger was awarded the Wine Marketing Prize 2008, while the Eger Wine Region Foundation received an award for collective marketing, based on the decision made by...
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New CEO for Friesland Hungária
Date: 2009-02-05 08:00:00
Johan Priem was appointed the new CEO of Friesland Hungária Zrt in January. After working in several positions for British American Tobacco in Europe, Africa and Asia, he joined the...
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Reckitt Benckiser promoting ecological consciousness
Date: 2009-02-05 08:00:00
They have recently launched their „Earth our home” campaign in Hungary, as part of their Carbon 20 program intended to reduce CO2 emissions linked to their products by 20 percent...
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Smaller, specialised events expected in 2009
Date: 2009-02-05 08:00:00
Event organising enterprises hope that recession will not have a drastic effect on their business. However, creativity is expected to play an even bigger role in the event marketing business...
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Convenience honey?
Date: 2009-02-05 08:00:00
Awkward guests spilling honey over everything on the table are the nightmare of every waiter working in hotels. A solution to this problem has been developed by an Ottawa company...
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South-west dynamic, north-east slowing down
Date: 2009-02-05 08:00:00
Among local regions, retail sales show the most dynamic expansion in the south-west, according to data from Nielsen. In the north-east, no expansion has taken place in terms of value,...
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Rexona Men Invisible Ice
Date: 2009-02-05 08:00:00
With its fresh and masculine fragrance, it provides protection against perspiration throughout the day. The ingredients developed with the help of new technology minimise the occurrence of white stains on...
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Special Nespresso sweets
Date: 2009-02-05 08:00:00
Coffee capsules with special flavouring were sold in the Nespresso store located on Andrássy út, during December. Apart from coffee, special sweets under the name Dolcetti and Cantuccini were also...
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For rubbing as well as drinking
Date: 2009-02-05 08:00:00
The „Vizek krémje“ collection is intended by Szentkirályi to enhance its position in the beauty market. The hand cream and body lotion developed jointly with EVM Zrt and launched in...
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Specialised washing products – drugstores are strong
Date: 2009-02-05 08:00:00
According to data from the GfK Hungária ConsumerScan, sales of universal washing powders were down in the first nine months of 2008, while sales of specialised products grew. The market...
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Event organisers as creative agencies
Date: 2009-02-05 08:00:00
Many clients already regard events as an integral part of communication strategy, and the capacity for event marketing or the existence of a specialised partner is a major consideration in...
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Europe on the defensive
Date: 2009-02-05 08:00:00
Market trends in the first years of the 21st century have caused a lot of anxiety for European winemakers, including Hungarians. They are increasingly worried by the invasion of cheap...
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What should I wish for in 2009?
Date: 2009-02-05 08:00:00
At the end of the year, we always look back to see what we have achieved. News of the financial crisis and economic recession has brought a lot of uncertainty,...
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Kinder Hűtött Finomságok
Date: 2009-02-05 08:00:00
The advertising spot made for Kinder Hűtött Finomságok focuses on the essence: it shows us that packaging has value because it can be exchanged for gifts. Agency: Consulting Kft./Well Reklámügynökség...
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New Danone Activia flavour
Date: 2009-02-05 08:00:00
A new product was added to the Danone Activia product line in December. Édesfehér is intended for consumers who do not like fruity flavours but want to enjoy the advantages...
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Help from Tesco for people in need
Date: 2009-02-05 08:00:00
A substantial quantity of clothing was distributed by Tesco through several charitable and social organisations in December. A total of 150 palettes of clothing worth HUF 60 million was donated...
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Softeners over HUF 13 billion per year
Date: 2009-02-05 08:00:00
Softeners are the sixth biggest category among the 60 chemical categories monitored by Nielsen with total sales of HUF 13 billion in the November 2007-October 2008 period. This category is...
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Developments from 2008
Date: 2009-02-05 08:00:00
We have asked our best known chefs about what they regard as the big development in 2008. Viktor Segal: 2008 was the year of the sous vide technology in Hungary....
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A sip of Recession Red?
Date: 2009-02-05 08:00:00
Some winemakers with a talent for marketing in California have been making a profit out of recession in the last few months. Two wines from the Concannon winery (Recession Red...
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Deli counter
Date: 2009-02-05 08:00:00
Today, time and the money we have at our disposal have become the two major factors determining shopping decisions. More precisely, the sensation of combining these factors effectively is what...
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New generation of self-service cash registers
Date: 2009-02-05 08:00:00
A new generation of self-service cash register solutions is to be introduced in the Hungarian market by NCR. The improved NCR SelfServ™ Checkout offers faster and more convenient solutions than...
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Solvency of German companies deteriorating
Date: 2009-02-05 08:00:00
Germany has been placed on a negative watch list by Coface. Payment morale and solvency has deteriorated in Germany. Default in payment is quite rare in Germany and is often...
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Little loyalty, many promotions for softeners
Date: 2009-02-05 08:00:00
Softeners are one of the categories where promotions were most frequent in 2008. According to data from MEMRB, the Hungarian market of HUF 16 billion is dominated by three major...
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Self-regulation?
Date: 2009-02-05 08:00:00
New legislation (which is to become effective on 1. February), compelling bar and restaurant owners to prepare an inventory every night, has met intensive resistance from trade organisations. Unfair lobbying...
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Wine information – 21st century
Date: 2009-02-05 08:00:00
On line sales account for an increasing proportion of total wine sales. Wine sites are becoming increasingly popular. For example the Australian www.winerobot.com.au offers detailed information about 15000 wines and...
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Displays: from manufacturing to feedback
Date: 2009-02-05 08:00:00
In the first part of this article, we have discussed the planning phase of display campaigns. We are now moving on to the next stage. Once we have selected a...
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CIES-conference: Big globally, small locally
Date: 2009-02-05 08:00:00
One of the leading events of the international retail sector was held in Budapest, in November. The 200 participants discussed current trends in marketing. From a Hungarian perspective, the most...
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Zwack Hírős Kecskeméti product line
Date: 2009-02-05 08:00:00
Zwack Kecskeméti Pálinka Manufaktúra has launched its Hírős Kecskeméti product line recently, with Hírős Kecskeméti Barackpálinka in new packaging as the “flagship”. Hírős Kecskeméti products are based on 200 year...
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