News and articles
Get your cards!
Date: 2007-09-24 08:00:00
The MasterCard Europe campaign has played a part in increasing the number of businesses where cards are accepted by 36 per cent last year. The number of credit cards also...
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Private labels on the offensive
Date: 2007-09-24 08:00:00
Retail sales of praline show dynamic growth. Sales have expanded by 10 per cent in the July 2006 – June 2007 period, exceeding HUF 15 billion, according to the Retail...
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Continuing argument over environmental charge
Date: 2007-09-24 08:00:00
Packaging has been subject to an environmental charge for ten years, but the amendment of relevant legislation in 2005 stirred up a heated argument. According to earlier legislation, the environmental...
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Recession in retail speeding up
Date: 2007-09-24 08:00:00
The volume of retail trade continued to shrink in June 2007. According to KSH data, retail turnover in the second quarter of the year was 3 per cent less than...
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Pour Femme and Pour Homme
Date: 2007-09-24 08:00:00
This perfume is homage to love and romanticism. It is sophisticated, elegant and sensual. Masculine fragrance: fresh trees. Feminine fragrance: fruits and flowers, a truly feminine composition....
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Nestlé ice cream for children – a case study
Date: 2007-09-24 08:00:00
Only two out of the sixteen lectures presented at the Esomar conference held in Milan, in May dealt with experience accumulated in central or eastern Europe. This time, we will...
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Hungrana producing bio ethanol
Date: 2007-09-24 08:00:00
One of the leading Hungarian manufacturers of food ingredients, Hungrana Kft., has begun production of E-85 bio ethanol. They will soon be able to process 3,000 tons of maize daily,...
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Omni consumers coming?
Date: 2007-09-24 08:00:00
According to a recent survey conducted by IBMin the US and the UK, a new type of consumer is emerging. “Omni consumers” are quite immune to traditional advertising, as they...
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Weakening „B” brands among pralines
Date: 2007-09-24 08:00:00
Preparations are on the way for the long praline season, which will reach its peak around Christmas. Private labels hold stronger positions than ever before, but premium products are also...
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Creativity in a bottle
Date: 2007-09-24 08:00:00
Being practical is not all that matters in packaging of soft drinks, as a boldly innovative bottle can boost the image of a brand remarkably. Coca-Cola Magyarország introduced the aluminium...
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Growing loyalty towards supermarkets and discount stores
Date: 2007-09-24 08:00:00
According to the Shopper Trends study by Nielsen, the significance of modern store types has continued to grow. Hyper markets, super markets and discount stores are becoming the primary places...
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Esprit Connect
Date: 2007-09-24 08:00:00
A unique trio fragrance! The latest Esprit Connect fragrance family is composed of a feminine, a masculine and a unisex fragrance....
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Domestic chains enjoying an advantage on the Chinese battlefield (part 2.)
Date: 2007-09-24 08:00:00
Why are Chinese retail chains successful in their battle against international chains? This was the question we discussed with Glen Murphy, director of the Chinese Nielsen subsidiary. The average income...
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Bio ethanol in Tesco petrol station
Date: 2007-09-24 08:00:00
Tesco-Global Zrt. has opened its first petrol station selling bio ethanol E-85 in Tesco Megapark, located in Pesterzsébet. The price of the new fuel is HUF 215/litre. It contains 85...
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New horizons for STI Petõfi Nyomda
Date: 2007-09-24 08:00:00
Petőfi Nyomda has been operating as part of the German STI group since 1. June 2007. Both companies supply high quality packaging material for international brands. STI is an expert...
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Knoppers for joggers
Date: 2007-09-24 08:00:00
The slogan “quality nutrition + exercise = active life” will be used to promote Knoppers wafers, a Storck product among joggers taking part in the races of the autumn season....
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What a moment can do…
Date: 2007-09-24 08:00:00
… Namely the moment when we make up our minds to buy Ariel or Pepsi washing powder, or to buy that nice little shirt for our kid who already has...
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Sunshine, songs, logic
Date: 2007-09-24 08:00:00
According to Greeks, Crete is the birthplace of European culture and having taken a look at the palace of Knossos, I find this an absolutely credible claim. Since Cretans are...
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Kaiser Cabanossi
Date: 2007-09-24 08:00:00
A trendy, youthful product. Its flavour is typical of tourist types, with pleasant and harmonic spices....
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Mr. Cheng Yun from Wuhan
Date: 2007-09-24 08:00:00
Mr. Cheng Yun is a typical representative of the dynamically expanding Chinese food business. He owns 200 food stores in and around one of the “second rate” cities, Wuhan which...
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MOL opening restaurants
Date: 2007-09-24 08:00:00
MOL is to establish a premium category restaurant chain with Marché International in 6 of its petrol stations located near motorways. Marché International, a member of the Mövenpick group operates...
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Official recognition for high quality Hungarian products
Date: 2007-09-24 08:00:00
Awards of the Hungarian Product Grand Prix were handed over on 5. September in the Parliament building. 22 products received the Grand Prix, while another 36 received a certificate of...
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European Milka tour
Date: 2007-09-24 08:00:00
The Milka Alpine Experience Tour of 16 countries came to Hungary between 18-26 August, visiting 5 cities and introducing the world of Milka....
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New management for Mood Media
Date: 2007-09-24 08:00:00
Former CEO Jean-Marie Noizet became president of a Mood Media in June 2007, while Jonathan Patrick, formerly of MTV Networks International became the new CEO. The company is present in...
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From store to store in Shanghai (part 2.) – Lotus flower
Date: 2007-09-24 08:00:00
We have visited Shanghai to attend the CIES conference which gave us an opportunity to take a look at retail trade in China. Lianhua (Lotus flower) is a 703 square...
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Piroska Vegyes
Date: 2007-09-24 08:00:00
The fruit content of the nectar is 50% and it is free of preservatives and dyes. It is rich in fibre and contains added vitamin C....
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Global toothpaste brand in a village
Date: 2007-09-24 08:00:00
Glen Murphy (42) director of the Chinese Nielsen subsidiary told us about the market research work they do to survey this 1,3 billion strong market. They have 600 full time...
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Outlet center in Polgár
Date: 2007-09-24 00:00:00
From HUF 4billion investment a mall is built near to M3 motorway in Polgár. The M3 Outlet Center will be finished on March, the construction work is made by Strabag,...
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The biggest Hungarian trade union wants real wages correction
Date: 2007-09-24 00:00:00
According to delegates of employers, the are several sectors, where in 2008 the agreed wages increase can't be given. Because of the tightening actions and the high inflations rate the...
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Mattel's executive vice-president said not the chinese producers made mistake
Date: 2007-09-24 00:00:00
The vast majority of those products that were recalled were the result of a design flaw in Mattel's design, not through a manufacturing flaw in China's manufacturers U.S. toy...
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