News and articles
MOL opening restaurants
Date: 2007-09-24 08:00:00
MOL is to establish a premium category restaurant chain with Marché International in 6 of its petrol stations located near motorways. Marché International, a member of the Mövenpick group operates...
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Official recognition for high quality Hungarian products
Date: 2007-09-24 08:00:00
Awards of the Hungarian Product Grand Prix were handed over on 5. September in the Parliament building. 22 products received the Grand Prix, while another 36 received a certificate of...
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European Milka tour
Date: 2007-09-24 08:00:00
The Milka Alpine Experience Tour of 16 countries came to Hungary between 18-26 August, visiting 5 cities and introducing the world of Milka....
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New management for Mood Media
Date: 2007-09-24 08:00:00
Former CEO Jean-Marie Noizet became president of a Mood Media in June 2007, while Jonathan Patrick, formerly of MTV Networks International became the new CEO. The company is present in...
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From store to store in Shanghai (part 2.) – Lotus flower
Date: 2007-09-24 08:00:00
We have visited Shanghai to attend the CIES conference which gave us an opportunity to take a look at retail trade in China. Lianhua (Lotus flower) is a 703 square...
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Piroska Vegyes
Date: 2007-09-24 08:00:00
The fruit content of the nectar is 50% and it is free of preservatives and dyes. It is rich in fibre and contains added vitamin C....
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Global toothpaste brand in a village
Date: 2007-09-24 08:00:00
Glen Murphy (42) director of the Chinese Nielsen subsidiary told us about the market research work they do to survey this 1,3 billion strong market. They have 600 full time...
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Campaign for red meat
Date: 2007-09-24 08:00:00
Makáry Stúdió is the winner of the tender published for finding an agency to create a campaign for promoting red meats. Th tender was published by the Agricultural Marketing Centre...
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Adverticum AdServer modernised
Date: 2007-09-24 08:00:00
The online advertising system of Adverticum Zrt. was modernised in August. The main new feature of Adverticum AdServer NG is that independent applications can now be connected to the core...
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From grandma’s best to Mexican cuisine
Date: 2007-09-24 08:00:00
The food industry has responded to our accelerated lifestyle with plenty of innovation. The assortment of instant food has expanded significantly. Instant food is a very comprehensive category. It includes...
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Commercial vehicles with extras
Date: 2007-09-24 08:00:00
Only 40 per cent of Hungarian forwarding businesses use vehicles which are not older than six years, while 30 per cent use vehicles which are older than nine years. If...
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Aggressive expansion to counter international giants
Date: 2007-09-24 08:00:00
According to Liang Wei, CEO of Lianhua Supermarket Holding, they are planning to open 1,200 new, modern stores. Their main competitors in the struggle for dominance in the Chinese retail...
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Tibi – Macskafogó
Date: 2007-09-24 08:00:00
Consumers are able to win many macskafogó gifts with special promotional Tibi chocolate products instantly or after collecting and returning the wrappings....
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CIES SUPPLY CHAIN CONFERENCE 2007
Date: 2007-09-24 08:00:00
Tomorrow’s Supply Chain: Efficient, Transparent, Sustainable 11 & 12 October 2007 – Prague, Czech Republic, www.ciessupplychain.com The CIES Supply Chain Conference 2007 is /the/ meeting place for Supply Chain &...
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Rumbling over
Date: 2007-09-24 08:00:00
The „Apenta will rumble in the summer” promotional campaign is over. Participants were able to win a Whirpool Inox refrigerator each day, while the main prize was an Air Tours...
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Lebensmittel Praxis: special edition about Hungary
Date: 2007-09-24 08:00:00
According to the special edition of the prestigious German magazine, Lebensmittel Praxis, devoted entirely to Hungary: „Though the trading business focuses on China, India, Russia and The Ukraine nowadays, Hungary...
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Cheese sales concentrated in modern store types
Date: 2007-09-24 08:00:00
The dynamic growth of cheese sales seen in recent years has slowed down. With growth of 8 per cent in terms of value between July 2006 and June 2007, annual...
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Consolidation in truck production
Date: 2007-09-24 08:00:00
Half of the world market of medium and heavy commercial vehicles is shared between six companies. Volvo (already the owner of Renault VI-t and Mack) acquired Nissan Diesel in March....
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Bored professional or enthusiastic amateur?
Date: 2007-09-24 08:00:00
At the June meeting of Trade Marketing Klub, I heard the remark that “I would rather work with an enthusiastic amateur than a bored professional” from one of our colleagues....
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Friesland moving production capacity
Date: 2007-09-24 08:00:00
Friesland Hungária zRt. will relocate its production capacity from Nagybánhegyes to Debrecen at the end of September, as the last step of its consolidation process announced in November 2006....
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Maspex investing in The Ukraine
Date: 2007-09-24 08:00:00
Maspex is to establish a sugar processing plant in the Ukraine. The EUR 50 million .project of the Polish soft drinks manufacturer will be completed in three years. Revenues of...
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Fighting common taste
Date: 2007-09-24 08:00:00
The block of people who regard cheese as being identical with trappista is still substantial and constitute the majority. The situation is however, changing slowly. – In Hungary, there is...
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Good days for palinka
Date: 2007-09-24 08:00:00
Palinka sales in the HoReCa sector grew by 10 per cent in terms of value in the June 2006–May 2007 period. Total palinka sales in the HoReCa sector exceeded HUF...
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Tesco presenting Tesco Színes
Date: 2007-09-24 08:00:00
Tesco has presented its Tesco Színes private label products at a press conference. Some of these have been developed specially for the Hungarian market, some have only been available in...
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Disney Advent calendar
Date: 2007-09-24 08:00:00
We have compiled a gift package composed of an Advent calendar with popular Disney characters and jugs....
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Private label bio product for the British
Date: 2007-09-24 08:00:00
According to a survey by TNS, seven out of the ten most popular bio products in the UK are private labels. In chains like Tesco and Sainsbury over 1,000 bio...
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Dynamic expansion in the market of paper diapers
Date: 2007-09-24 08:00:00
The growth in retail sales of paper diapers has continued to accelerate. An increase of 12 per cent was registered by Nielsen in the July 2006–June 2007 period, with total...
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Palinka popular among young people
Date: 2007-09-24 08:00:00
Palinka has become fashionable. It has recently become an extremely successful product compared to the past. However, only premium brands of very high quality are welcome in restaurants. – Restaurants...
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