News and articles
Credit cards are for getting over difficulties
Date: 2007-05-30 08:00:00
According to a study prepared for MacterCard, Hungarian small to medium enterprises use business credit cards primarily as a source of short term bridge financing. According to clients, no fee...
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Suitcases from Thailand
Date: 2007-05-30 08:00:00
Coca Cola Magyarország introduced a new limited edition product under the name Fanta World Mangó in April. Street theatre performances will also be used to promote the product, as this...
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Fortunate taking off
Date: 2007-05-30 08:00:00
Modern and healthy products distributed by Fortunate fit well into the Weight Control program, which made it quite natural for them to join the program. They will start with nine...
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Feeling like travelling again
Date: 2007-05-30 08:00:00
The number of nights spent at commercial places of accommodation by foreign and domestic guests in the first quarter of the year grew by 6 per cent compared to the...
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Kubu fruit drink
Date: 2007-05-30 08:00:00
Kubu fruit drink, made from selected carrots and rich in fibres has a new promotion for the April-June period. During the promotion, characters from the movie Shrek 3 will appear...
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Not very useful for trade
Date: 2007-05-30 08:00:00
According to György Vámos, purely trading organisations cannot expect to benefit much from programs of the National Development Plan, as significant growth in revenues is a criteria of participation, while...
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Facelift for Szeged Metro too
Date: 2007-05-30 08:00:00
The third renovated Metro Cash & Carry Hungary store was opened in Szeged. On 3 May. The biggest change took place in the fruit/vegetables, meat and wine departments. The new...
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Hungarian and French gastronomy
Date: 2007-05-30 08:00:00
The Budapest office of the marketing and communication consultants Sopexa held a conference about gastronomic culture and its role in defining identity on 27. March. The conference was also the...
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Market of meat for the grill far from being saturated yet
Date: 2007-05-30 08:00:00
The most seasonal meat product category, that of meat for grilling shows constant growth. Within this category, sausages are still the biggest segment, but marinade meat, Vienna sausages and other...
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Bio-basis for Vitamor
Date: 2007-05-30 08:00:00
Vitamor Kft. has had a bio-plantation for several years. They have contacted Alexandra Béres to help compile product lines which would fit into her lifestyle program. At the moment, three...
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The Ahold fraud
Date: 2007-05-30 08:00:00
The Dutch company Ahold has become famous for one of the biggest series of accounting frauds in food retail trade. Though no charges have been filed in connection with the...
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Master Good Felvidéki Ízek
Date: 2007-05-30 08:00:00
Master Good Felvidéki Ízek: Dumplings with cranberry, Dumplings with nougat, Pockets with sheep curd, Pockets with curd are easy to prepare products suitable for main dish or dessert, which bring...
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New tracks for market research
Date: 2007-05-30 08:00:00
Market research is a link between seller and buyer. Sellers who have a better knowledge of their target group than their competitors enjoy an enormous advantage. It is no wonder...
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Opportunities for growth
Date: 2007-05-30 08:00:00
A certain part of consumers are willing to pay the price of higher quality services, as well as that of premium brand products emphasised Judit Szalóky Tóth, director of Nielsen...
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New boss for advertising agency
Date: 2007-05-30 08:00:00
The new director of Lastminute Advertising Kft., Norbert Cservenka comes from HPS, where he used to be head of business development....
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Hyper markets strong in hair
Date: 2007-05-30 08:00:00
Retail sales of shampoos exceeded HUF 10 billion in the March 2006 – February 2007 period. According to the Retail Index of Nielsen, sales expanded by 4 per cent compared...
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Algida – “the patron”
Date: 2007-05-30 08:00:00
The target group with an active lifestyle has been a priority for Algida since 2004. They made contact with the Alexandra Béres program in 2006. Though they have not joined...
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How to measure success?
Date: 2007-05-30 08:00:00
As Péter Biczó director of Price Waterhouse Coopers Kft. has pointed it out to us, different figures may be used to describe market success, according to different systems of accounting....
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Nativa Tea & Water
Date: 2007-05-30 08:00:00
Nativa wellness-drink is a perfect combination of mineral water from the Alps, tea and refreshing fruits, which is unique in the Hungarian market. Furthermore, energy content in the new, practical...
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Vienna fair: satisfied organisers
Date: 2007-05-30 08:00:00
“This is not to be missed” – we thought after reading the invitation to the fair titled Food and Drink from Eastern and Middle Europe”, which was held for the...
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Food direct for woman
Date: 2007-05-30 00:00:00
Slight lady smiles onto the consumer on the cereal's bag, yoghurt is filled in a bottle which forms the woman body, also the chocolate shows the cheesy woman body. Although...
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Bird flu infects two people in UK
Date: 2007-05-30 00:00:00
Two people have been infected with the bird flu virus that has caused an outbreak on a farm in North Wales. A further nine people are currently experiencing flu-like symptoms...
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Coke in Talks to Buy Highland Spring
Date: 2007-05-30 00:00:00
Coca-Cola Co. is in talks to buy Britain's No. 2 bottled water brand Highland Spring in a potential 500 million pound ($992.7 million) deal, British Sunday newspapers reported. The...
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Further problems for Danone in China
Date: 2007-05-30 00:00:00
More than 118 tons of imported Evian-branded mineral water failed to meet China's food safety standards, according to national quality supervisors. Evian bottled water imported on February 18 contained 100...
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Vanillia again
Date: 2007-05-30 00:00:00
Coca-Cola North America has reintroduced Vanilla Coke to its 'sparkling beverage' line-up. The soft drinks company said that the brand relaunch will include new logos and packaging. The company...
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No deal in international coffee talks
Date: 2007-05-30 00:00:00
Coffee processors and producers will have to wait another year for a new International Coffee Agreement after talks over the last week failed to make a breakthrough. It means...
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Winter Invasion 2008 – focus on Budapest culture life
Date: 2007-05-30 00:00:00
This year the event brought 25 500 extra guest nights to the Budapest hotels with the participation of 70 suppliers. Following the success of the first edition of the Budapest...
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Polish culture and taste in the Central Market Hall
Date: 2007-05-30 00:00:00
3. Polish Turist Days in Budapest between 31 Mai and 2. June. On the pleasant event not only the polish folk artist and their works, but the famous polish gastronome...
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Carlsberg interested in Champions League
Date: 2007-05-29 00:00:00
Carlsberg has shown interest in becoming the main sponsor for the Champions League, which is currently sponsored by Heineken. The Danish brewer was cited in Esmerk this week, saying...
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