Carlsberg interested in Champions League

By: trademagazin Date: 2007. 05. 29. 00:00

Carlsberg has shown interest in becoming the main sponsor for the Champions League, which is currently sponsored by Heineken.


The Danish brewer was cited in Esmerk this week, saying that
it plans to invest over DKK5bn (US$0.9bn) in new breweries and developing operations.
The spend will involve a new brewery in Fredericia, Denmark, annual investments
in its joint venture Baltica Beverages Holding (BBH), and a development of
Asian operations.

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