News and articles
Coded price-hunting with iPhone
Date: 2010-05-20 08:00:00
Árukereső.hu, Hungary’s most popular price comparison site introduced a useful application for iPhone. By using the iPhone camera to read products’ barcodes in-store, the application finds the best on-line price...
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METRO focuses on private labels
Date: 2010-05-20 08:00:00
From 15 April, METRO Hungary will carry out a 2-week campaign that focuses on their six private label products (Aro, Fine Food, Horeca Select, H-Line, Rioba, Sigma), offering several hundred...
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Be happy if they complain!
Date: 2010-05-20 08:00:00
The average Hungarian guest is not hard to please, very often they would tolerate anything even if their problem could be solved easily. Who is the loser in cases like...
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Consumer trust
Date: 2010-05-20 08:00:00
Food safety is important for every second Hungarian in deciding where to do their shopping, informs a Nielsen survey. Six out of ten Hungarians think the products they buy in...
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Inflation in Hungary is the highest
Date: 2010-05-20 08:00:00
In February 2010, in the EU-27 consumer prices were 1.4 percent higher on average, compared to prices in February 2009. The biggest increase was measured in Hungary (5.6 percent) and...
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Growth in terms of both value and volume
Date: 2010-05-20 08:00:00
The Nielsen Retail Index revealed that mineral water’s market position strengthened in retail: in April 2009-March 2010 value sales improved by 3 percent and neared HUF 47 billion, while Nielsen...
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Design and brand building the P&G way
Date: 2010-05-20 08:00:00
The significance of in-store marketing keeps growing. According to a report by Nielsen, in-store tools are more influential in shaping awareness than television. So Phil Duncan, the head of P&G...
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Modern packaging system from Cryovac
Date: 2010-05-20 08:00:00
FLOW-VAC system by Cryovac® is one of the most successful packaging systems available in Europe. Designed in cooperation with ULMA, FLOW-VAC guarantees a perfect packaging for cheese and meat products....
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POS Media helps with advertising surface
Date: 2010-05-20 08:00:00
In 2010, POS Media Hungary will support PCOS Szívügy Foundation with advertising surface that is worth HUF 8 million. The foundation helps those (about 10 percent of Hungarian women) who...
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Data speak
Date: 2010-05-20 08:00:00
Three years ago the marketing department of the University of Mississippi surveyed customers’ level of satisfaction with bars and restaurants. Nearly 47 percent of guest said they never complained about...
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Fanta Bongo
Date: 2010-05-20 08:00:00
This time the new, limited edition was inspired by South Africa....
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Rapid alerts
Date: 2010-05-20 08:00:00
RASFF (Rapid Alert System for Food and Feed) operates in the member states of the EU. Through this system member states report to the European Commission if human health hazards...
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Industry in the EU shows signs of recovery
Date: 2010-05-20 08:00:00
Eurostat’s report indicates that in the last quarter of 2009 the economy of the eurozone was stagnating. However, the annual decline of 2.2 percent was bigger than expected. In January...
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This year’s mineral water season may bring elevated prices
Date: 2010-05-20 08:00:00
Last year mineral water sales were the only one to increase among high-volume non-alcoholic thirst quenchers: the category improved by nearly 5 percent, in a large part due to a...
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Category identifying placement
Date: 2010-05-20 08:00:00
Energy drink category is a dynamically expanding one, which has been growing by two-digit numbers for years. Balázs Ruip, Red Bull Hungária Kft.’s trade marketing manager told our magazine that...
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STI Group acquired Line Packaging & Display company
Date: 2010-05-20 08:00:00
Europe’s leading POS solution provider and top-quality packaging material manufacturer STI purchased UK company Line Packaging & Display Limited, on 31 March 2010. The company has 100 employees and its...
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Tesco and Rosenthal announced a new loyalty point collecting promotion
Date: 2010-05-20 08:00:00
The promotion is called ’The art of cuisine from point to point’ and it will give shoppers the opportunity to buy products from the exclusive Thomas dinnerware range with a...
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A real commonplaces
Date: 2010-05-20 08:00:00
A prerequisite of managing complaints is paying attention to customer feedback. The restaurant’s manager should actively participate in managing guests’ complaints and in the follow-up process. Feedback is not Twitter...
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Joya Soy Drinks
Date: 2010-05-20 08:00:00
Besides Joya soy drinks, Real Nature Kft.’s product selection is now expanded with rice and oatmeal drinks....
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The source of fresh and safe products
Date: 2010-05-20 08:00:00
József Surányi, the head of METRO’s quality assurance department says: – Our major goal is providing partners with quality, fresh products. Our customers can be sure that fresh food products...
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Variations on eco-bottle
Date: 2010-05-20 08:00:00
Andrew Kim, an 18-year old designer unveiled a new concept, which uses squared Coca-Cola bottles that can be folded when empty – they become up to two-thirds smaller than when...
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Puskás Öcsi is the face of Szentkirályi in Australia too
Date: 2010-05-20 08:00:00
At the end of April, Szentkirályi launched its new advertising campaign that uses the image of Puskás Öcsi – not only in Hungary, but in Australia and the US as...
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They are the best in promotion
Date: 2010-05-20 08:00:00
Trade magazin, in cooperation with Nielsen and with support from POPAI Hungary and Trade Marketing Club organised its promotion competition. Manufacturers and promotion agencies competed in 5 categories (food, drink,...
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Dove MEN+CARE products
Date: 2010-05-20 08:00:00
Dove created its MEN+CARE product range especially for men. Shower gels contain a formula based on the MICROMOISTURETM technology, which is clinically tested to be efficient against dry skin. Deodorants...
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S-Budget is two years old
Date: 2010-05-20 08:00:00
SPAR Hungary’s private label product range celebrates its 2nd birthday. Back in April 2008 40 products were launched, now SPAR offers 240 S-Budget products, 75 percent of which are Hungarian...
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Drinks and a hot summer
Date: 2010-05-20 08:00:00
For us it might see strange that in American or Russian pubs beer is often served in mugs. But what is completely new overseas as well is serving cocktails in...
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Surprise Drink
Date: 2010-05-20 08:00:00
With a surprise game which is connected to the packaging....
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Heartening domestic retail data
Date: 2010-05-20 08:00:00
According to KSH’s report, after a 0.6-percent growth in January, retail turnover in Hungary stagnated in February, but the annual downturn diminished from 5.6 to 4.3 percent. In terms of...
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Cheese in chocolate-type multi-block form
Date: 2010-05-20 08:00:00
Chunka Cheese’s experts had two things in mind when they created a cheese block design that is similar to a chocolate bloc or bar: convenience and simplicity. Smaller sections of...
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