News and articles
Hans-Georg Häusel: Brain Script (Why do customers buy?)
Date: 2008-05-01 08:00:00
What is the actual driving force behind customers or consumers? Why do they buy? What can we do to make them buy more? This book by Häusel Brain Script is...
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Titano univerzális papírtörlõ + ECOVER természetes növényi alapú mosogatószer-koncentrátum
Date: 2008-05-01 08:00:00
Titano paper towel: 100 per cent cellulose, 2 layers, 66 metres. ECOVER detergent: anti allergenic detergent concentrate made from plants with camomile and marigold extract, available in 1 litre units....
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Ten Hungarian exhibitors at SALIMA
Date: 2008-05-01 08:00:00
With the help of BD-Expo, our colleague visited the SALIMA exhibition held in Brno in the first week of March. SALIMA celebrated its 25th birthday last year, becoming the largest...
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Stores opening
Date: 2008-05-01 08:00:00
Spar City, Budapest Open: 3 april Chain: Spar Store space: 550 m2 SKU: – Spar, Nyíregyháza Open: 15 april Chain: Spar Store space: 1031 m2 SKU: – Aldi, Debrecen Open:...
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In memoriam Péter Sas
Date: 2008-05-01 08:00:00
Péter Sas used to be the sales director of Zwack Unicum. He had spent his entire career with Zwack and its legal predecessor. He was a real “street smart” who...
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Fighting insects on all levels
Date: 2008-05-01 08:00:00
Sales of pesticides and insect repellents total nearly HUF 3,5 billion annually. The category shows constant growth over longer periods, with dynamic expansion in the tick repellent segment. The season...
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Crazy world
Date: 2008-05-01 08:00:00
It has been announced on 1. April, that Pizza Hut is to be renamed Pasta Hut and pizza is to be replaced in its assortment by pasta. When we checked...
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Food industry gathering momentum
Date: 2008-05-01 08:00:00
Domestic industrial prices were up by 0.5 per cent in February 2008, compared to January and 10.6 per cent higher than in February 2007. Average price in the food, beverages...
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Trapped by distribution costs
Date: 2008-05-01 08:00:00
An entire business sector has been built around telling us what the best solution is. The usual solution to the problem of cutting costs is employing subcontractors. What can those...
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Dr. Oetker Princess Lillifee termékcsalád
Date: 2008-05-01 08:00:00
Dr. Oetker has a unique innovation for the youngest age group and their parents: Dr. Oetker Princess Lillifee...
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VINEX turns 12
Date: 2008-05-01 08:00:00
VINEX is the largest and most complex winery event held in the Middle and Eastern European region. The Grand Pric Vinex wine competition is also held during the exhibition, organised...
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Reorganisation by Tetra Pak
Date: 2008-05-01 08:00:00
Tetra Pak has established a new organisational unit for its Middle and Eastern European companies. Tetra Pak Duna located in Budaörs, is composed of the former Tetra Pak Magyarország, Austria,...
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Roaming cards
Date: 2008-05-01 08:00:00
According to a survey by MasterCard, debit cards are increasingly often used in foreign countries by their holders. European Maestro® card holders used their cards on 24 per cent more...
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Yoghurt sales showing higher concentration than fruit yoghurts
Date: 2008-05-01 08:00:00
Owing to the popularity of healthier dietary trends, yoghurt consumption is popular. According to Nielsen data, unflavoured yoghurts produced growth of 6 per cent in terms of quantity in the...
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Active communication yields the expected results
Date: 2008-05-01 08:00:00
In the market of pesticides and repellents, S.C. Johnson is the leader in terms of communication. They also support the Tick Association, since warning people of the hazards related to...
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All Star Hot Dog
Date: 2008-05-01 08:00:00
This American style hamburger restaurant is located on the outskirts of the city. The menu is unusual, with Mexican, French, Italian and even Hungarian hot dogs. There is also a...
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Deficit in cattle and poultry in the EU
Date: 2008-05-01 08:00:00
Agricultural Business Research Institute (AKI) monitors the global trend sin the market of meat and poultry. Data from the Market and Price Information System of KSH and AKI can be...
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How do we choose? The optimal light commercial vehicle
Date: 2008-05-01 08:00:00
Buying a light commercial vehicle is unlike buying a car. We are not only buying a vehicle, we are buying a package, which should offer the best possible solution for...
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Dr. Oetker Shake-Shake tejturmixok
Date: 2008-05-01 08:00:00
Dr. Oetker Shake-Shake milk shake is a pleasantly soft, creamy, delicious milk drink available in 4 flavours for those hot summer days. (banana, vanilla, strawberry, chocolate)...
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Football star to advertise Szentkirályi
Date: 2008-05-01 08:00:00
Luís Figo will be the face of the nation-wide campaign of Szentkirályi, to ba launched in April. Szentkirályi intends to boost its international sales from 3 to 10 per cent...
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Refrigerator room added to Lekkerland warehouse
Date: 2008-05-01 08:00:00
A new, 140 square meter refrigerator room has been added to the Lekkerland warehouse. This will allow Lekkerland to begin supplying 30 kinds of fresh products, like dairy products, desserts,...
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Yoghurt drinks happy in the bottle
Date: 2008-05-01 08:00:00
Pro-biotic is not a new word, but it seems to have become the main driving force behind the expansion of the yoghurt market, as this seems to be the most...
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The power of agencies
Date: 2008-05-01 08:00:00
According to an estimate by the Hungarian Advertising Association, total advertising spending in Hungary amounts to HUF 180 billion annually. The FMCG sector accounts for 20-22 per cent of this...
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Donatella’s Kitchen
Date: 2008-05-01 08:00:00
Take an authentically Italian star chef with a Michelin star. Add two successful Hungarian businessmen with a creative interior designer. The result is a new restaurant destined for success: Donatella’s...
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Worse rating for Hungary
Date: 2008-05-01 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, both the internal and external balance is expected to show significant improvement in 2008. A significant reduction in the...
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Regional player on home ground
Date: 2008-05-01 08:00:00
Rauch Hungária is a successful competitor in the fruit juice market, which has good reason to be optimistic about the future. In spite of rising costs and the success of...
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Wilkinson Extra 3 Sensitive eldobható borotva
Date: 2008-05-01 08:00:00
The 3 blade premium razor provides an extremely neat shave, owing to its tilting head, ergonomic handle and cream strip with vitamine E....
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Acquisition by Henkel
Date: 2008-05-01 08:00:00
Henkel has taken over the Glues and Electronic Materials division form Akzo Nobel. These two divisions generated revenues of GBP 1.25 billion in 2007. The revenues of Henkel Adhesives Technologies...
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BRAU Beviale again this year
Date: 2008-05-01 08:00:00
1,400 exhibitors and 36,000 visitors are expected to attend the BRAU Beviale exhibition to be held in Nurenberg between 12-14. November, which is one of the most important international events...
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