News and articles

Praline buyers do not economise when buying them as a present

As a result of austerity measures, the praline market has also stepped on the brake: growth rate drastically slowed down and now approaches stagnation. Bonbonetti’s sales director, György Seregi is...

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Széchenyi Card increasingly popular

– Enterprises do not dare to make long term plans and choose easily accessible, cheap loans. Consequently, the number of companies applying for Széchenyi Card grew significantly – says László...

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The real guest book

Nearly all restaurants and bars with their own website have a virtual guest book, but few people write into them – customers believe they are censored. They are probably right...

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More people use Internet banking

The number of people using on-line banking services increased by 1.8 percentage point in the first half of 2009 – according to a new study by GfK Hungária. This means...

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New digital signage solutions

At Viscom, the international trade fair for visual communication on 1-3 October 2009 in Düsseldorf 10,900 visitors saw the products and services of 310 companies. Hans–Joachim Erbel, the managing director...

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Unilever on top of Dow Jones sustainability index

In the food category, Unilever has the highest sustainability index with a 81 percent performance. Twenty-two aspects were considered and in environmental protection Unilever achieved 100 percent. The company has...

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PICK targets Japan

Hungarian Weeks were organised in Japan for the 7th time. One of its main sponsors has been PICK SZEGED Zrt. for two years now. PICK opened its representation in Tokyo...

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Lower praline sales in the first 6 months

According to GfK Hungária’s ConsumerScan, average praline sales exceeded 1.3 kg (approximately 8 boxes) in the first 6 months, we usually buy 1-2 boxes once a month. Buying frequency was...

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Széchenyi Card in numbers

The programme was launched in 2002 and after 160,000 applications 120,000 have been handed out so far. SMEs usually apply for HUF 5 million or smaller loans. More and more...

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Real time feedback

A simple recipe to satisfy customers: give them what they want. We can get to know what it is if we ask their opinion. An Atlanta-based company, VOC Systems Inc....

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In Poland thousands of small shops disappear, but their market share is stable

According to Nielsen’s ShopperTrends survey, the market share of small traditional shops has been stable at 55 percent for three years. Among modern retail channels supermarket is the most popular....

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PICK Liver patés won the Hungarian Product Grand Prix

On 2 September, the annual Hungarian Product Grand Prix was held in Parliament’s Felsőházi hall, where László Kovács, president/CEO of PICK Szeged Zrt. received this year’s grand prize for PICK’s...

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KMÉ and HoReCa

Agricultural Marketing Centre organised a meeting between representatives of Quality Food from Hungary (KMÉ) products and the HoReCa sector. Companies with products bearing the KMÉ marking try to find new...

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Pasta market surpasses HUF 27 billion

Annual pasta sales were up by 4 percent in August 2008-June 2009 and surpassed HUF 27 billion. In the same period volume sales stagnated around 53,000 tons, reveals the Nielsen...

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Hungarians finish 4th

As part of the Hoventa trade exhibition, the Central European preliminaries of the Global Chefs Challenge were organised for the second time. Tamás Tóth and Zsolt Berki put on a...

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Does it feel good to enter this place?

What influences owners when selecting the design of their restaurants and bars – this was our topic with Dr. László Gerlán, the managing director of Formative Zrt., a company that...

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Chio Crispers Chilis 70 g, Chio Crispers Újhagymás 70 g

Chili and chive flavoured peanuts in a crunchy pastry – a real innovation on the salty snacks market....

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Törley Gála wins gold medal at Mundus Vini

Törley’s Gála sec champagne won the only gold medal for Hungary at the MUNDUSvini Great International Wine Awards in Germany. In the wine competition there were 5,726 entries from 44...

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Exhibition about the ”soul” of chocolate

125-year old Côte d’Or paid tribute to chocolate by organising a special exhibition in Millenáris Park on 11-13 September. The interactive exhibition was implemented by the marketing team of Kraft...

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More cooking done at home is both an opportunity and a challenge for pasta

Average price on the pasta market has been stagnating since 2008 and private labels have achieved a 45 percent market share. Import is not significant and egg-content is practically unchanged....

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Development is knocking at the door?

Despite economic difficulties Ákos Niklai, the president of Magyar Turizmus Zrt. thinks that the perspectives of HoReCa are hopeful, because the sector is about to develop if it can improve...

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Renting specialist

The selection of furniture to rent was rather poor 3-4 years ago, until Dublino Hungary Kft, appeared on the market. It was their idea to introduce novelties like the ”director’s...

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Clorox Fehérítő Gél

A thicker bleach gel that gives you precision control and guarantees safety, since it does not splash when used....

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They offer a key to the Chinese market

Hungarian SMEs are given a great chance by the European Commission and the Chinese government: they decided to continue the Managers Exchange and Training Programme. Application deadline for the 5th...

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Event about DMS

Onlinet, a Cisco partner organises a two-week series of events about Digital Media Signage, one of the most dynamically developing fields of POS advertising. According to ABI Research, in 2009...

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We buy pasta more frequently

The volume of pasta bought per household increased moderately in January-June 2009, reveals GfK Hungária’s ConsumerScan. Fewer households bought pasta, sales still improved by 2 percent. 80 percent of households...

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Gastronomic tour for foreign journalists

Magyar Turizmus Zrt. invited 16 journalists to make themselves acquainted with Hungary’s culinary values on 20-24 September. The flavour-trip started at Óbuda and continued in Szabolcs-Szatmár-Bereg county, Tokaj and Budapest....

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The market is sparkling

Recession did not leave the world’s champagne market intact, but the decrease in domestic consumption was below the average at 10 percent. In terms of volume tank-fermented champagnes, especially the...

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NESTEA Havas Szilva

NESTEA Havas Szilva blends the pleasant flavours of natural black tea and plum with the aroma of clove and honey....

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Wider range of services on Auchan’s website

Auchan Magyarország Kft.’s website (www.auchan.hu) has been revamped. Shoppers can now create their own profiles, which the system recognizes and only shows promotions in their favourite stores. It is easy...

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