News and articles
Chocolate for SMS?
Date: 2009-05-05 08:00:00
Vending machines have become a tool for interactive marketing communication in the 21st century, as they are beginning to be used for promotional sampling. Consumers can request a sample from...
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Volume of foreign trade down
Date: 2009-05-05 08:00:00
Export was down by 28 percent in January, compared to January 2008, while import was down by 27 percent. The balance of foreign trade showed a deficit of HUF 47...
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Törley Nyerspezsgő – Chardonnay 2006
Date: 2009-05-05 08:00:00
Champagne from the Etyek region, made using the traditional method....
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Gallicoop’s 20th birthday
Date: 2009-05-05 08:00:00
Even though the poultry-market is not being left untouched by the crisis, Gallicoop has reached a yield of 25 billion HUF and they are about to launch new projects in...
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Wellness services on Tesco Row
Date: 2009-05-05 08:00:00
Tesco-Global Áruházak Zrt. is to launch a coupon campaign for customers visiting the shops located in its Bonyhád, Dombóvár. Miskolc-Avas and Szeged-Mórahalom stores. Customers holding receipts about goods worth more...
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Companies getting greener
Date: 2009-05-05 08:00:00
Regardless of the economic crisis, no company can afford to neglect the protection of our environment, because consumers are getting increasingly sensitive to such issues. – We spend a lot...
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Whatever you’d like?
Date: 2009-05-05 08:00:00
When asked about the kind of soft drink they prefer, some people say “any”. This is also the concept used by a company called Out of the Box for naming...
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Portugal in the forefront of growth
Date: 2009-05-05 08:00:00
Food retail has been developing at a remarkable rate in Portugal, which was second only to Poland in terms of quantitative growth last year. Sales of FMCG products grew by...
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Cherry Queen Marcipán 3 szemes
Date: 2009-05-05 08:00:00
The new size Cherry Queen Marzipan (35g) offers the delicious flavour of the original Cherry Queen Marzipan in a smaller package....
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Royal vodka introducing their new lid and bottle design
Date: 2009-05-05 08:00:00
Starting from April this year, Royal Vodka is coming out with a new design. Besides the new lid, the bottle is going to get a new form too, commensurate with...
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The finest Stella Artois beer is being produced by Borsodi Brewery Plc
Date: 2009-05-05 08:00:00
Borsod Brewery Plc., Hungarian factory of AB-InBev has won an international quality prize for beer-producing developments realized in 2008. AB-InBev runs a quality-competition among its breweries every year. Beer produced...
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Already huge CSR market still growing dynamically
Date: 2009-05-05 08:00:00
In the opinion of Éva Bitter, independent sales consultant, CSR is a new form of communication for FMCG companies which is still quite rarely used, but can be far more...
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Sweetening drops
Date: 2009-05-05 08:00:00
Flavouring syrups represent the main area of innovation in the market of cocktails and coffees. The number of activities where syrups can be used is growing – says Gábor Szabó...
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Nielsen reporting from London and Brussels: „Food relatively resistant to crisis”
Date: 2009-05-05 08:00:00
According to Jonathan Banks and Jean-Jacques Vandenheede from Nielsen, the number of purchases has begun to drop while demand is shifting from pleasant things towards necessary products. Everything is related...
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Fonte Verde természetes ásványvíz 0,75 l-es
Date: 2009-05-05 08:00:00
The new Fonte Verde 0,75 litre natural mineral water brings convenience into our everyday life and provides the most important conditions for our well being....
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New name for courier service
Date: 2009-05-05 08:00:00
Road Parcel, one of the leading courier services in Hungary is to change its portfolio, image and name. Its name is to change to trans-o-flex and will specialise in delivering...
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SOS-stores selling cheap food in Belgrad
Date: 2009-05-05 08:00:00
Grocery store chains launched the so-called SOS-stores, grocery store for low-income individuals in Belgrad, Serbia. The outlet features prices 20-50% lower than regular retail rates. The freshly opened stores are...
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Fruit yoghurt among the biggest categories
Date: 2009-05-05 08:00:00
Yoghurt consumption was up by 5 percent last year, exceeding 66,000 tonnes in the March 2008-February 2009 period. Sales in terms of value exceeded HUF 35 billion, with a 10...
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SIÓ–ECKES CSR programs focusing on children
Date: 2009-05-05 08:00:00
Corporate social responsibility is a strategy which represents a commitment to certain causes. For SIÓ-ECKES, the safe and healthy lifestyle of children has been such a cause for several years....
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Rauch entering the cocktail market
Date: 2009-05-05 08:00:00
Rauch is to enter the market of premium products with two cocktails in 2009. FRUCTAILS is an alcohol free fruit cocktail in two flavours (Red Colada and Tropical Sunrise), in...
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Inflation fastest in Latvia
Date: 2009-05-05 08:00:00
Consumer prices were up by 1.7 percent on average in the EU-27 countries in February 2009, compared to 2008. Inflation was slowest in Ireland and Portugal (0.1 percent) and fastest...
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Kométa Finom Grillek négyfűszer, csemege, sajtos-fokhagymás, provance-i grillkolbász
Date: 2009-05-05 08:00:00
Modernised, dynamic packaging. Premium quality, exceptionally delicious grill sausages in four flavour versions....
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With dots for cultic gifts
Date: 2009-05-05 08:00:00
A promotion similar to last year’s EFFIE prize winning campaign is planned again by the Pöttyös brand. One of the important innovations is that uploading a single code will be...
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Negative self regard among the aged
Date: 2009-05-05 08:00:00
We were told at the Hungarian Consumer 50+ II conference held on 8. April, that people belonging to the 50+ generation in Hungary have an essentially negative regard of themselves...
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Yoghurts for all occasions
Date: 2009-05-05 08:00:00
If protecting one’s health is affordable and this is communicated intensively, negative market trends can be defied. Yoghurt is probably the best example for this. Sales of yoghurt have risen...
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Three pillars
Date: 2009-05-05 08:00:00
The CSR activities of SIÓ ECKES Kft represent three pillars: the Thank You SIÓ! program, traditional charitable activities like support for Heim Pál Children’s Hospital and other social initiatives like...
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Vodka & Co.
Date: 2009-05-05 08:00:00
Royal vodka is to get a new bottle again this spring – for the third time in this decade. What is behind this constant urge to change? Competition is the...
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The “price of fear”
Date: 2009-05-05 08:00:00
According to cultural anthropologist László Bence Tarr, who regularly holds courses on stress management, it is a mistake to think that stress is an unavoidable feature of work, because stress...
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