News and articles
Energizer Battery
Date: 2010-09-22 08:00:00
The new, further developed alkaline High Tech product range is a real novelty. In comparison with the earlier Ultimate alkaline battery it performs 20% better in digital devices....
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Manly development on the body care market
Date: 2010-09-22 08:00:00
The body care market can be divided into three categories: shower gels, deodorants and body lotions. In the first two categories versions for men are available in almost as high...
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The food industry was one of the losers again
Date: 2010-09-22 08:00:00
According to KSH, in 13 sub-sectors of the processing industry 9 experienced volume growth. The third biggest sub-sector, food, beverage and tobacco production declined by 5.6 percent because of falling...
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40-percent lemon juice is the most popular
Date: 2010-09-22 08:00:00
Nielsen Retail Index reveals that lemon juice retail sales grew by 4 percent in terms of value in December 2009-May 2010, compared to the previous period a year before. The...
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Chili lounge
Date: 2010-09-22 08:00:00
The interior is of minimalist design with a Mediterranean touch and Chili seats 40 people. Recipes of the dishes came from all over the world, brought by the owner himself...
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POS Média acquired majority ownership of Célcsoport Média
Date: 2010-09-22 08:00:00
Europe’s leading in-store media company, POS Media Europe bought a majority share in Célcsoport Média Kft. Célcsoport Média and POS Media Hungary have been operating in the same field in...
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New marketing director at McDonald’s
Date: 2010-09-22 08:00:00
From 1 August Jörg Pizzera fills the position of marketing director of McDonald’s in Hungary. The Austrian executive started his career at Unilever and joined the McDonald’s team in 2006....
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The collectors of region-specific Hungarian flavours
Date: 2010-09-22 08:00:00
Agricultural Marketing Centre launched its HÍR (traditions, flavours, regions) programme in 1998, with the objective of establishing a collection of Hungary’s traditional and region-specific products and promoting them. So far...
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Facing the challenge in New York – part 12
Date: 2010-09-22 08:00:00
From July Roland Oláh, formerly the chef of Café Erté, tries his luck in the USA. He regularly reports to our magazine: ‘Now I work in the French bistro Martel,...
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ProX Probiotic Yoghurt Drink
Date: 2010-09-22 08:00:00
TNew multipack version of products in the popular ProX probiotic yoghurt drink range, in the service of healthy eating....
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Safety and closeness
Date: 2010-09-22 08:00:00
Condom is one of the few product categories which were able to increase sales recently. László Pusztai, SSL Magyarország Kft.’s Durex category manager told our magazine that a large part...
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We continue to spend less on FMCG products
Date: 2010-09-22 08:00:00
In the first half of 2010 households spent 0.5 percent less on FMCG products, compared with the same period a year before, revealed GfK Hungária’s Retail Analyses. This entailed a...
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At half-time
Date: 2010-09-22 08:00:00
If somebody takes a closer look at the selection of wines Hungarian restaurants and wine shops offer, they would think we live in a prospering country with a large middle...
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Another festival for Zsindelyes
Date: 2010-09-22 08:00:00
Zsindelyes Pálinka Distillery organised their Zsindelyes Festival in Érpatak for the fourth time on the first weekend of September. Two stages waited for visitors and twice as many programmes as...
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Desgner waste containers all over the country
Date: 2010-09-22 08:00:00
In September Öko-Kord Országos Nonprofit Kft. started planting its designer selective waste containers in food stores. Thanks to the new containers, people will be able to get rid of plastic...
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New, 4-purpose toilet freshener from Henkel
Date: 2010-09-22 08:00:00
Bref Power Aktiv, the new member of Bref’s toilet freshener product range cleans effectively, creates a cleaning foam, prevents the formation of mineral scale and guarantees a fresh scent. It...
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The best Hungarian sommelier – 2010
Date: 2010-09-22 08:00:00
Gábor Cseke, who works in Hotel Great Fosters in England, won the 17th Sommelier Championship of Hungary. In November he will represent Hungary at the European Championship in Strasbourg. The...
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The by-product of whisky production
Date: 2010-09-22 08:00:00
One of the most important by-products of whisky production is the barrel in which the beverage is aged. Other distillates are also aged in whisky barrels and even a new...
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Colgate Sensitive Pro-Relief
Date: 2010-09-22 08:00:00
Revolutionary breakthrough in tooth sensitivity relief....
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The paper tissue season is about to start
Date: 2010-09-22 08:00:00
Paper products have been expanding slowly in terms of both volume and value. According to Zsuzsa Hunwald, Zewa’ marketing coordinator their products are of basic importance, so sales did not...
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‘It is ending precisely now…’ (Part 5)
Date: 2010-09-22 08:00:00
This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. The nominal value of...
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It is cheaper at home
Date: 2010-09-22 08:00:00
The summer did not bring the long expected change, markets are shrinking and there is less money to spend. Fewer daily consumer goods are sold and the significance of home...
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The main prize of Olympos’ consumer promotion was drawn
Date: 2010-09-22 08:00:00
Olympos organised a Mediterranean-style prize game between 10 May and 25 July. Every week 50 cool boxes and every month 1 Piaggio scooters found their new owners. The main prize...
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Coop – Cipó-Ház in Szolnok
Date: 2010-09-22 08:00:00
Coop Szolnok Kereskedelmi Zrt. and Cipó-Ház Kft. ceremonially opened their bakery in Zagyvarékas on 18 August. They make 45-50 products in the bakery, where 34 people will be employed –...
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Herz products resurface on the shelves
Date: 2010-09-22 08:00:00
Thanks to Bonafarm Group, Herz products find their way back to shops, less than six months after Bonafarm Zrt. brought the brand name. Nine products of the traditional high quality...
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They are training guests
Date: 2010-09-22 08:00:00
András Réz’s Werk Academy will start a culinary programme: those participating in the nearly 100-hour course will learn the basics of domestic and international gastronomy, together with the latest trends...
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A few pretzels and the trend will reach us
Date: 2010-09-22 08:00:00
At the end of spring a National Pretzel Day was organised in the United States and in the following months gastroblogs and culinary magazines started writing about this ‘cake’, imported...
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NESCAFÉ 3in1 Classic
Date: 2010-09-22 08:00:00
The market leading coffee specialty is now available in new packaging and was made using a new recipe....
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Autumn foot marketing from Scholl
Date: 2010-09-22 08:00:00
Scholl will try to cheer up cloudy autumn days with launching a fashion advice website. The Internet site will help in finding the right shoes for different outfits, with guidance...
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Hungarians are rather optimistic: more of us see a way out of the crisis than last year
Date: 2010-09-22 08:00:00
According to a Nielsen survey conducted in May, Hungarians are more optimistic than the international average: while in 48 countries 21 percent of people said their countries will leave the...
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