News and articles

1,212 billion HUF surplus in trade balance

In October 2010- according to the first estimation – the value of export reached 1796 billion HUF (6,519 million euros) and import amounted to 1,687 billion HUF (6,111 million euros)...

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Food prices increased the least in the Tesco in a year

The crisis tax imposed on commercial chains in November raised the food basket price of Privátbankár.hu. In the previous years, Privátbankár measured at the lowest prices in December, but this...

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PSZÁF launches a Christmas consumer protection campaign

The State Supervision of the Financial Organizations (PSZÁF) launches a consumer protection campaign from the 10th December 2010 to inform those who borrow consumer loans for Christmas. In the scope...

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Pepsi used the recipes of its Chinese partner illegally

According to the he Chinese state media; PepsiCo. China Investment Co. illegally used the recipes of the Tianfu Cola. In other words, this time a Chinese company proved that a...

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Virtual travel exhibition without standing in the queue

The first Hungarian virtual travel exhibition will be held between the 1st and 7th of March 2011 – states the communication of Utazás Expo Kft. According to the Communication; the...

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1500 exhibitors, 33 thousand visitors: one of the world's greatest FMCG tradeshows

After a successful 10th anniversary, SIAL China is ready to raise the bar even higher for 2011! The event will take place from 18th to 20 May 2011. While Chinese...

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The supplier of Mogyi develops from hundreds of millions

The Medgyesegyháza based Medgyes Kft. has been made a 221 million HUF development. The sixteen-year old company built new warehouses, and the roads of the site was given a new...

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Customers of Tesco collected more than 33 tons of food for those in need

In less than two days, Tesco customers have collected more than 33 tons of perishable food to families in need. The event was organized by Hungarian Red Cross and Hungarian...

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New leading members in Hungarian Marketing Association

Hungarian Marketing Association (MMSZ) has chosen three new members for the presidency of the organization. According to votes by the general meeting, Marianne Langsteiner, Ágnes Sütő and Nóra Termes got...

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Health Ambassador Program was launched

Réka Rubint was the hostess of the Health Ambassador Program campaign which aims to call attention to the importance of prevention when it comes to cardiovascular diseases. The event was...

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Another cheese-cabin has opened its gates

Another Cheese-cabin has opened its gates within the compass of ERU Hungária's Cheese-manufacturer's new project. The cabin is located at Kolosy tér, with more than 200 quality cheeses and cheese...

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Magazine: Background information about the events in the trade fair calendar

We discussed the background and future trends of international trade fairs and exhibitions with Ágnes Györki, Márta Kakuk, Szilvia Máté, Anita Vígh and ‘mood manager’ István Éles. Ágnes Györki, the...

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The larger half of Europe spends more on Christmas gifts than Hungarians

While in Hungary three-quarters of the population spends up to 100 euros (about 28 000 HUF) on gifts in the Christmas season, in the majority of the European countries a...

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The decline in traffic affects the SME sector the most

The last two years of the crisis affected badly all the market participants. The participants had to face with different challenges in different sectors. Over the past two years, the...

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The gel salon sugar is still the favorite

In Hungary 4500-5000 tons of salon sugar are consumed per year, this is 1.5 kilograms per family. There are three price categories: low-cost products, these are typically below 500 forints,...

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Turkey processors expect growth

Despite the crisis, turkey processors close a good financial year and expect growth. A new market participant can also gain market share and enters into the competition of Gallicoop, Saga...

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School milk program: the aid doubled, but many administrative obstacles remained

Administrative obstacles hinder the expansion of the participants of the school milk program, even the support has been doubled, reaching 800 million HUF. – It is encouraging that the Government...

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Amazon, Wal-Mart, Apple: the most mentioned brands on the net

The Zeta Interactive market research company has compiled a list of the brands, which are the most mentioned on the Internet. The company measured not only the volume of the...

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The advertising spendings of the top 100 advertisers decreased by 10 billion USD

According to the compilation of Advertising Age; the top 100 advertisers last year spent 10 billion USD less on advertising than in 2008. The Procter & Gamble is still in...

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Twenty-two tastes compete to be the best salon sugar taste

One can vote for Hungary’s best salon sugar taste, until the 19th of  December at the www.szaloncukor.hu site. Twenty-two tastes are competing from traditional tastes, through caramel to marzipan. Those...

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Henkel and Spar collected money for seriously ill children

Customers who have purchased a Persil or Silan product in the stores of Spar have donated 3 million HUF to Red Nose Clowndoctors Foundation. Henkel and Spar handed over the...

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Twining teahouses – a success with celebs

The mobile teahouses of Twinings offered the chance to enjoy a special cup of tea at three locations. The focus of the event was to let people in Budapest experience...

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Silver Sunday: Hungarian Producers Fair in Törökbálint

To close the year, Agrármarketing Centrum launches a special product exhibition in order to introduce Hungarian goods. Local and typically Hungarian are in the major focus of the eventwhich will...

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METRO Fine Food prize game: the winner is from Makó

Within the compass of METRO Commercial Ltd.'s first car prize game, Csaba Forgách IT contractor has won a Peugout Tepee car. The lucky winner lives in Makó with his family...

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Depo.hu's Christmas statistics: a smaller but more mobile Christmas is coming

While last year's hit product was LCD televisions for Christmas, now portable devices like digital cameras, netbooks, mobile phones, GPSs are the most popular items customers plan to put under...

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Magazin: Trendinspirations in customer preferences

This page was made by Trendinspiráció Műhely. The trend research company collected examples of highlighted interest in the field of retail and consumer trends. Find out more at www.trendinspiracio.hu Drink...

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A 5.4 percent rise to expect in advertising revenues in 2011

MAGNAGLOBAL, a division of IPG's Mediabrands, has released an updated forecast for advertising around the world alongside a comprehensive model including data for more than 60 countries covering years between...

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Nearly half a thousand outstanding Hungarian products chosen

One of the main goals of Agrármarketing Centrum is to call customers' sttention to outstanding goods. This is precisely why they came out with the award “outstanding Hungarian product”. This...

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Positive third-quarter trends in Hungarian food retails

The decline in sales of daily consumer goods in Hungary has finally come to an end. Volumes in the third quarter of the year is basically the same value as...

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