Company and Personal News
Young people like frozen pizzas
Date: 2007-02-28 08:00:00
37 per cent of Hungarians consume instant soups, the most popular category among instant foods. Snacks and frozen pizzas are also popular, while only 6 per cent of the adult...
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Törley Charmant doux
Date: 2007-02-28 08:00:00
Törley is celebrating with consumers. The ringing sound of glasses of Törley is a sign of the special moments of life. Creative agency: Allison Advertising Media agency: Universal McCann Customer:...
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Spar starting the year in Kecel
Date: 2007-02-28 08:00:00
Spar Magyarország Kft. opened their first new store this year in Kecel. The supermarket is the first Spar store in the city and the 190th store opened in Hungary. The...
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Delayed effect
Date: 2007-02-28 08:00:00
The accession of the two new EU member countries will probably have an effect on the retail trade of food in Hungary, but this effect is likely to be a...
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MOL responding first
Date: 2007-02-28 08:00:00
MOL NyRt. was the first to start selling OTC products in four of its petrol stations in January. MOL is selling fifty products like pain killers and fever reducers from...
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Branded paper ware for individualists
Date: 2007-02-28 08:00:00
Many companies specialise in paper products for the HoReCa sector. FOREST-TREND Kft. is one them.Of course, FOREST-TREND Kft. can help in designing products which are becoming increasingly popular. According to...
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Nine campaigners for brand awareness
Date: 2007-02-28 08:00:00
The eighth advertising campaign of the Hungarian Brands Association begun in early February. Nine well known brands like Beiersdorf, Bunge, Gyermely, Henkel, Magyar Cukor, Nestlé, P&G, Reckitt-Benckiser and Unilever are...
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Expanding co-operation
Date: 2007-02-28 08:00:00
The assortment policy of Auchan will not be influenced directly by the accession of the Black Sea countries, as this is always dependent on local markets. Auchan Magyarország Kft. will...
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Opposite trends in Germany
Date: 2007-02-28 08:00:00
According to an analysis by the German Nielsen Subsidiary, he German market of pharmaceutical products grew by 0,5 per cent between October 2005 and September 2006 compared to the preceding...
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Winners are the biggest users of paper towels
Date: 2007-02-28 08:00:00
According to data from the joint data base of GfK Hungária and Szonda Ipsos, the Product Media Index (PMX), one out of two Hungarian households use paper napkins and towels....
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Prices, strategies, consumers
Date: 2007-02-28 08:00:00
Several factors can effect the profitability of a brand. Pricing is in the focus of brand strategy, which means we should understand how consumers interpret prices. The Shopper Trends survey...
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Sugar with bio-gas
Date: 2007-02-28 08:00:00
Magyar Cukor Zrt., has produced 150 thousand tons of sugar since December. Almost one million tons of sugar beet from more than 19 thousand hectares was used to produce this...
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Attracting labour
Date: 2007-02-28 08:00:00
The operations of Tesco will not be effected by the accession of the new EU states, as they do not have any stores there and do not intend to list...
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Agip joining the business
Date: 2007-02-28 08:00:00
Agip has submitted an application for a license to sell OTC products. They already have the required equipment and have signed contracts with suppliers. They will begin with 40-50 products,...
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Wellness resorts becoming more popular
Date: 2007-02-28 08:00:00
The number of nights spent by guests in commercial places of accommodation fell by 3,5 per cent last year. According to a report by KSH, total income in the sector...
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After recovery, before the big deal
Date: 2007-02-28 08:00:00
The history of the enterprise we know by the namedött a mai “Sweet Point” began in a small workshop in a basement, in1985. They grew quickly and became a company...
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Campaign Marathon in dm
Date: 2007-02-28 08:00:00
The Permanently Low Price campaign of dm, beginning in February, guarantees reduced prices for four months. The prices of several hundred products were reduced on 8. February and customers do...
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Early birds are there
Date: 2007-02-28 08:00:00
Romania might not only be a market and a supplier of cheap products for Hungary. A number of Hungarian enterprises are already present in Romania. For example, ABO group have...
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Lack of information can slow down therapy
Date: 2007-02-28 08:00:00
As a result of the liberalisation of the pharmaceutical market and the reform of the health system, targeted and adequate communication is becoming more important. Medicine without information is practically...
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Bird flu and the price of chicken
Date: 2007-02-28 08:00:00
The Agricultural Research Institute (AKI) prepared a survey about the effects of last year’s bird flu outbreak on the number of chicken and chicken prices. The publication by KSH and...
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Record breaking exhibition
Date: 2007-02-28 08:00:00
The assortment of fruits and vegetables kept by stores is playing an increasingly important role in the competition for customers. This fact was reflected by the Fruit Logistica exhibition held...
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VNU turning into The Nielsen Company
Date: 2007-02-28 08:00:00
The mother company of ACNielsen has changed its name from VNU to The Nielsen Company. The aim behind this change was to put the best known brand of the group,...
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Everybody is opening
Date: 2007-02-28 08:00:00
Competition for the Romanian food market is tough. Most of retail trade still takes place in traditional, small stores, but modern stores are spreading quickly. The volume of retail trade...
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Management for companies
Date: 2007-02-28 08:00:00
Companies which intend to reduce their costs and streamline their activities by introducing a management system do not have an easy task. There are a lot of products to choose...
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Real incomes: two years back in time
Date: 2007-02-28 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt, prepared with the co-operation of Erste Bank, the rate of economic growth will slow down this year but both the external and...
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BioFach: cosmetics coming of age
Date: 2007-02-28 08:00:00
This year’s BioFach exhibition held between 15-18. February in Nurnberg, was attended by 26 Hungarian exhibitors with the help of FVM AMC Kht. More than 2000 exhibitors from 70 countries...
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New organisational structure for ABO Group
Date: 2007-02-28 08:00:00
ABO group enterprises shall operate in divisions from 1. January 2007. The separate management of the three main profiles (grain trade, milling, fodder) will allow a diversified approach to be...
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All the pasta
Date: 2007-02-28 08:00:00
Gyermely ZRt. has the biggest pasta factory in Hungary. They produce 25.000 tons of pasta in three shifts annually. The introduction of the JD Edwards management system by the experts...
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