Less households buying private labels

By: trademagazin Date: 2008. 03. 28. 08:00

According to data from the ConsumerScan of Gfk Hungária, beer consumption rose last year both in terms of value and quantity. Sales were up by 5,6 per cent in terms of quantity and by 6,7 per cent in terms of value last year. 70 per cent of Hungarian households bought beer in 2007. Medium price products were the driving force behind growth, while demand for premium products showed stagnation. Brands account for three-quarters of total sales at present. The number of households buying private label products dropped by 10 per cent last year. Average prices only showed minimal growth in 2007, with brands achieving 6 per cent higher prices and private labels accepting 18 per cent lower prices compared to 2006.

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