News and articles

Significant environmental savings at the Hungarian factories of Nestlé

Nestlé Hungária Ltd. reduced its power and water consumption by two-digit since 2006, in its Szerencs, Diósgyőr and Bük factories. "To minimize environmental impacts is the cornerstone of the Shared...

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German Aldi and Lidl face decrease of consumers

Despite the crisis and the decrease in German disposable income the consumers of discount chains like Aldi or Lidl decrease. According to the survey of GfK market research institute; in...

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The Hungarian McDonald’s getting Greener during winter

McDonald's testing the usage of renewable energy in its Üllői Road restaurant, in the course of a 160 million HUF investment. After the renewal, the first green McDonald’s in Hungary...

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The Spar and the Maltese Charity Service, issued ”Love cards”

The SPAR Hungary Ltd. and the Hungarian-Maltese Charity Service has launched 'You're not alone! ” sloganed ”Love cards”action. At the cashers of Spar, Interspar and Kaiser, 200 and 500 HUF...

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Inspired by memories of the Nespresso

For the delight of coffee fans, Nespresso welcomes the holidays with quality, special, limited edition coffee variations and accessories. In December this year, Nespresso fans can become acquainted with three...

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Hungary will host the first Sustainable Food Chain World Summit next year

Hungary will host the first Sustainable Food Chain World Summit in August 2010 and the tenth Jubilee World Congress of Meat Hygiene and Meat Inspection. The premiere of the event...

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The crisis does not affect the food deliveries

Food delivery companies do not seem to face a significant downturn. The fast delivery, the changing supply and the energy saved on cooking are enough convincing reasons not save on...

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Hungarian Wine Marketing to get sources

Hungarian Wine Marketing Nonprofit Ltd. can get sources for its necessary operation, within a few days. The company was in troubhle, becasue the public tender that was necessary to maintain...

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Winery at the Corvinus University

The Corvinus University of Budapest (BCE) will create a Vine and Winery Institute, in order to further increase the traditionally good quality of the domestic wine education and research, from...

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Szentkirályi big drop package: “Gimme a five”!

The Szentkirályi Mineral Water Ltd. will surprise the consumers in preparation for the Christmas season, with its latest development, the 5-liter packages of mineral water. The drop-shaped bottle is the...

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Borsodi: individual coded SMS promotion

As part of the year-end sales rush SMS code game takes place from 1st to 31st of December. Mobilpont working on the promotion with McCann for the first time. The...

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Weekend clothes Christmas Fair in the Tesco

On Bronze weekend, from 4th to 6th of December actions will be held in all Tesco hypermarkets for all clothing, including footwear and supplements, with a 30 percent discount offer....

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Fanta: Grab a taste of Friday!

Next year, the soft drink's newest global advertising campaign will be launched. Fanta tries to transfer Friday's freedom message to the brand, with the ”Grab a taste of Friday” message....

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Decreasing alcohol consumption in Russia

This year, in the January-September period, Russian alcohol sales decreased by 15 percent in volume, compared to the same period of the last year. Vodka consumption has decreased by 15-16...

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Fifth stop of the Balkan Express

On 11-14 November, Agricultural Marketing Centre organised its 5th appearance in South East Europe, namely in Sofia. AMC participated in Interfood, the country’s biggest food event that comprises 6 trade...

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Rio Mare has new distributor

From 1 January 2010, Italian brand RIO MARE will be exclusively distributed by Infood 2000 Kft. of Győr. In cooperation with brand owner Bolton Alimentari, they are going to reintroduce...

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Wine parade according to retail channel at Prowein

3,100 exhibitors from 45 countries, together with 35,000 visitors are forecasted to be present at ProWein in Düsseldorf, on 21-23 March 2010. Since food retail units offer a wine selection...

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The first E-Mail Marketing Report was prepared

90 percent of active Internet users read approved commercial e-mail messages with an interesting subject, but an informal addressing is not always an advantage – reveals the E-Mail Marketing Report...

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Raffaello T14 Csillag

The exclusive look is guaranteed by the eye-catching, Christmas-spirit evoking gift box packaging....

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New qualitative director at GfK

From 15 October, György Becker is the new qualitative director of market research company GfK Hungária. Prior to joining GfK, the 54-year old psychologist worked for TNS Hungary as qualitative...

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News

Tesco is also preparing for the 2012 London Olympic Games. Tesco plans to build more than one non-stop store and many other services on the 4.4 acres area. Thus, it...

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Hungarian exhibitors at the world’s biggest confectionery fair in Cologne

Four Hungarian producers, Bonbonetti, Felföldi Kft., McScotland Kft. and Vida Kft will take part in the next International Confectionery Fair, the ISM. The event, held on 31 January-3 February 2010,...

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Among the last in Europe

According to a quick estimate by Eurostat, in August 2009, the volume of retail turnover kept falling, by 1.8 percent in the EU-27 and by 2.6 percent in the eurozone,...

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Pickwick

Caffeine-free Pickwick rooibos teas give us a 5-minute break in the everyday rush while we enjoy the nice, fruity flavours. Now we can try the new strawberry-pomegranate flavoured Pickwick rooibos...

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New CEO at Kékkúti Ásványvíz Zrt.

From 1 September 2009, Henrik Gotterbarm is the new CEO of the market leading mineral water company. He has been working for mother company Nestlé Waters for 15 years, prior...

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Warning! Traffic diverted! Business Days 2009 (Part 2)

On the morning of the second day at the Business Days conference of Lánchíd Klub and Trade magazine, held on 30 September-2 October in Tapolca, we examined how the crisis...

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Solutions of the future in Düsseldorf

More than 200 exhibitors will participate in Düsseldorf’s information technology fair EuroCIS, on 2-4 March 2010. The most important topics will be effective cash register solutions, payment systems, supply chain...

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Hungary increased prices the most

In August 2009, consumer prices in the EU-27 were 0.6 percent higher than in August 2008, according to harmonised data. The biggest price increase was in Hungary with 5 percent,...

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The recipe of a rejuvenating treatment from Házi Arany

Gábor Heltai, the director of Házi Piros Paprika Kft. and their agency, Czino Trade Solutions decided to blend a few classic ATL tools with on-line marketing and in-store tools in...

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New recognition: Hungarian Agricultural Economics Quality Prize

Soon a new trademark will appear on the packaging of a few food products: the Hungarian Agricultural Economics Quality Prize honours companies’ efforts to meet quality requirements, thereby setting them...

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