News and articles
Bank product usage of corporate customers
Date: 2011-08-31 00:31:41
According to GfK Hungária’s Corporate Banking Monitor survey for 2010, there were no significant changes in the bank product usage of Hungarian enterprises in the last couple of years. The...
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Kasier Winter Salami
Date: 2011-08-30 23:55:07
Our latest innovation is Kasier Winter Salami. Its majestic and popular flavours are the result of unique spicing and a traditional aging process....
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Comfortable solutions
Date: 2011-08-30 23:52:17
LeasePlan’s consultants help customers in compiling a company-specific Company Car Code. LeasePlan’s own WebService application makes everyday work easier for clients with a user-friendly online service, where service and maintenance...
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Mouth care: the market is going in the direction of problem solving
Date: 2011-08-30 23:21:02
Still, everyday oral hygiene and oral health are considered vital only by a small proportion of Hungary’s population. Only 1.2 toothbrushes are sold per person a year, instead of the...
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Modern eating habits – modern store types
Date: 2011-08-30 22:57:39
Olive oil retail sales continued to grow in the December 2010-May 2011 period: Nielsen registered a 5-percent growth in value and an 11-percent increase in volume. The annual market was...
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Red wine is still the favourite but its advantage is shrinking
Date: 2011-08-30 22:38:07
In the eight retail chains measured by Nielsen, 8 percent more wine was sold in volume and value sales soared by 10 percent in the December 2010-May 2011 period. More...
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The meeting point of Tokaji wines and festivals
Date: 2011-08-30 22:21:18
The label design competition of Tokaj Kereskedőház Zrt. was a great success. 60 graphic designers sent in their 98 ideas for the label of ‘Pincemester Bora’, a quality white wine...
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A change of perspective on the wine market
Date: 2011-08-30 22:07:54
Premium wines did not manage to evade the negative effects of recession either. According to Ferenc Szlávik, head of wine division at Zwack Izabella Borkereskedés, in the culinary sector consumers...
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Starbucks coffeehouse
Date: 2011-08-30 21:52:55
Coffeehouses in the 21st century use large spaces and despite their ‘industrial’ size they offer comfort, quality and in the new Starbucks unit attention and kind service as well. Coffees...
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Starbucks coffeehouse
Date: 2011-08-30 21:52:55
Coffeehouses in the 21st century use large spaces and despite their ‘industrial’ size they offer comfort, quality and in the new Starbucks unit attention and kind service as well. Coffees...
Read more
Zsuzsi presszó
Date: 2011-08-30 21:52:48
The new owner keeps investing in the place and he even recognises those guests who only visit the place for the second time… Beer is fresh, glasses are clean, the...
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Zsuzsi presszó
Date: 2011-08-30 21:52:48
The new owner keeps investing in the place and he even recognises those guests who only visit the place for the second time… Beer is fresh, glasses are clean, the...
Read more
Piroska csárda
Date: 2011-08-30 21:47:45
Piroska csárda in Siófok, had been rebuilt and reopened early this summer. The new chef revolutionised the menu card, which now consists of two main parts: csárda- and home-style dishes...
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Piroska csárda
Date: 2011-08-30 21:47:45
Piroska csárda in Siófok, had been rebuilt and reopened early this summer. The new chef revolutionised the menu card, which now consists of two main parts: csárda- and home-style dishes...
Read more
Café Cremé Gottier
Date: 2011-08-30 21:45:20
Café Cremé Gottier is an elegant and cosy place that reflects the atmosphere of ‘Alice in Wonderland’. Two dozens of artisan cakes and biscuits for HUF 350-590 and sandwiches (HUF...
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Café Cremé Gottier
Date: 2011-08-30 21:45:20
Café Cremé Gottier is an elegant and cosy place that reflects the atmosphere of ‘Alice in Wonderland’. Two dozens of artisan cakes and biscuits for HUF 350-590 and sandwiches (HUF...
Read more
Lila Körte Café
Date: 2011-08-30 21:41:08
Lila Körte Café opened mid-July, with a spacious modern interior and vivid colour-decoration. This confectionery-café-bar seats 110 guests and serves spectacular cakes, ice creams, coffee specialties, sandwiches, salty snacks and...
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Lila Körte Café
Date: 2011-08-30 21:41:08
Lila Körte Café opened mid-July, with a spacious modern interior and vivid colour-decoration. This confectionery-café-bar seats 110 guests and serves spectacular cakes, ice creams, coffee specialties, sandwiches, salty snacks and...
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Hypermarkets
Date: 2011-08-30 21:40:42
After the standstill of the last couple of years, hypermarkets strengthened their market position in 2011. From the retail sales of the 90 food categories measured by Nielsen hypermarkets’ share...
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Changes bring new business opportunities
Date: 2011-08-30 21:31:49
– Raise you hand if you sell the same way as you did five yours ago – moderator Alex Thomson told 850 decision makers of key FMCG companies who convened...
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Personal Marketing: build and sell yourself!
Date: 2011-08-30 21:28:26
There are many well-trained and experienced marketing experts on the labour market. What can we do to increase our own value and better our position? The labour market works the...
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Placement influences brand value
Date: 2011-08-30 21:28:13
In the case of individual categories, manufacturers and retailers on the FMCG market consider the following factors to be the most important: not running out of stocks, implementation of secondary...
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Tescobaba.hu for the whole family
Date: 2011-08-30 21:19:06
In July Tesco launched Tescobaba.hu, a new online magazine targeting pregnant women and mothers. Tesco did not forget about fathers either: future and practising parents can read about the latest...
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Promotion of the year 2010, gold medal: Fine Food, Metro Become richer – by getting a new partner!
Date: 2011-08-30 21:16:45
Metro launched a large-scale promotion campaign in September 2010 to strengthen their ‘Fine Food – More than delicious’ brand, increase the number of buyers and improve sales. The message was...
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Promotion of the year 2010, gold medal: Lazurán, Trilak Lazurán – We love wood
Date: 2011-08-30 21:12:20
Lazurán is devoted to protecting trees and the environment. Their credo is: if users treat their wooden objects instead of replacing them, they protect many trees from being cut down....
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Promotion of the year 2010, gold medal: Soproni – Drawing the perfect glass of beer
Date: 2011-08-30 21:10:33
Soproni started this activity early 2010, when the beer market, the HORECA channel and draught beer sales started declining dangerously. The major goal was improving the reputation of draught beer...
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Promotion of the year 2010 – the winners
Date: 2011-08-30 21:06:23
Promotion of the year 2010, gold medal: ‘I love’ campaigns, Metro • ‘I love’ campaigns – Metro’s offers kept hot After a thorough market analysis Metro divided their HORECA buyers...
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Smartphones will replace plastic cards
Date: 2011-08-30 21:01:58
Debit card payment is slowly but steadily disappearing as new generation mobile phones use NFC technology to connect to card reader terminals, which means that safer and quicker payments can...
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Community buying starts in food retail
Date: 2011-08-30 20:59:50
Groupon, the biggest US community coupon service provider sells Unilever’s ice creams with a 40-percent discount in the Jewel stores of Chicago. Buyers with a loyalty card can buy 15...
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