Company and Personal News
Eckes-Granini believing in strong local brands
Date: 2008-06-27 08:00:00
Thomas Hinderer, chairman of the board from the Eckes-Granini group visited Hungary in May. He discussed the international trends in the market of soft drinks with us in Siófok. –...
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Pöttyös retro
Date: 2008-06-27 08:00:00
A virus movie made by TotalCar has been used in the Pöttyös promotional campaign launched on 17. March. The movie focuses on a retro car restored by EastBlock....
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IBM fights queues
Date: 2008-06-27 08:00:00
IBM has launched a self service cash register system under the name “Anyplace Checkout”. Customers use hand scanners to read bar codes when products are placed in the shopping cart...
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Energy drinks still going strong
Date: 2008-06-27 08:00:00
Retail sales of energy and sport drinks totalled HUF 8,3 billion in 2007. This category is among those producing the biggest expansion. Retail sales increased by 60 per cent in...
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Little change in the tourist package
Date: 2008-06-27 08:00:00
According to KSH data, shopping accounted for over half of the amount spent by visitors coming to Hungary for only one day in the first quarter of 2008. Accommodation and...
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Are we good, or are we well?
Date: 2008-06-27 08:00:00
There is a lot of resemblance between business and competitive sport. Results can be measured objectively in both. You can tell right away who is successful and who isn’t. Another...
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New image for Kométa
Date: 2008-06-27 08:00:00
Kométa is to get a new image and packaging this year. Their logo has also become more dynamic and modern. Their new slogan is: „flavour is the passion we share”....
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First Marché opened in Hungary
Date: 2008-06-27 08:00:00
The first unit to be operated jointly by Marché International and MOL was opened on 26. May, near Mosonmagyaróvár. This step is part of the MOL strategy aimed at expanding...
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Energy replenishment an everyday need
Date: 2008-06-27 08:00:00
Apart form a general boom in the market of energy drinks, quality is becoming increasingly preferred. The expansion of private labels has slowed down and though the position of tutti-frutti...
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Real incomes rising in competitive sector
Date: 2008-06-27 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt prepared with the cooperation of Erste Bank, data from the first quarter of the year seems to confirm expectations that economic growth...
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Product for the occasion
Date: 2008-06-27 08:00:00
One of the key words in retail is “occasion”. The nature of the product to be purchased often determines which store is visited by the customer. Occasions like Christmas, seasons...
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New chairman for ÉFOSZ
Date: 2008-06-27 08:00:00
Éder Tamás, a director of Bonitas 2002 Kft. was elected the new chairman of ÉFOSZ at the assembly held on 24. April The former chairman, Dr. Péter Futó has become...
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Apenta against drugs
Date: 2008-06-27 08:00:00
A number of Marathons totalling 2,100 kilometres have been sponsored by Apenta in April and May. These events were intended to increase social awareness of drug related problems....
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Most popular biscuits: sweet and smooth
Date: 2008-06-27 08:00:00
Sweet biscuits have become increasingly popular in recent years. Retail sales increased by 11 per cent in terms of value in the April 2007-March 2008 period, compared to the previous...
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Fewer visitors in transit
Date: 2008-06-27 08:00:00
The number of visitors staying for only one day was 3 per cent down in the first quarter of 2008, compared to the same period in 2007. The number of...
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Packaging in three steps – part 2: The letter
Date: 2008-06-27 08:00:00
This is something we had to learn. We had about 5,000 years to learn. Even private labels have developed typographic characteristics specific to their category now, which is good if...
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Another award for Milli
Date: 2008-06-27 08:00:00
According to a survey conducted by Reader’s Digest, Milli has qualified for the reliable European Brand award again in the dairy products category. This is the fourth year that the...
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IT project for Rossmann
Date: 2008-06-27 08:00:00
Rossmann Magyarország Kft has installed an IT system composed of Cisco equipment in its 150 stores. This allows telecommunication costs to be cut from HUF 50,000 per month per store...
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Biscuits doing well in spite of their price
Date: 2008-06-27 08:00:00
Demand for biscuits has not dropped in spite of rising average price. Latest products fit well into healthy diets and biscuits have become a strategic product for discount stores. According...
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More money spent in Hungary by foreigners
Date: 2008-06-27 08:00:00
The number of foreign visitors in Hungary was 7.6 million in the first quarter of 2008, which represents an increase of one per cent. Foreigners spent a total of 16...
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Dreher and Talmácsi for responsible drinking
Date: 2008-06-27 08:00:00
Dreher Sörgyárak Zrt. has launched a campaign for responsible alcohol consumption, which is unprecedented in Hungary. The message of the online and press campaign is communicated with the help of...
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MasterCard for micro financing
Date: 2008-06-27 08:00:00
USD 740,000, one of the first donations by the Master Card Foundation is to be allocated to the development of MIXMarket 2.0, a next generation web platform for sharing public...
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Spectacular growth
Date: 2008-06-27 08:00:00
Increasing sales of decor cosmetics reflect growing demand for wellness. Retail sales expanded by 14 per cent in terms of value last year, bringing total annual sales to HUF 60...
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Fewer hotel guests outside Budapest
Date: 2008-06-27 08:00:00
The occupancy rate for 3.4 and 5 star hotels was 50 per cent in the first four months of the year. Gross room revenues were up by 6 per cent,...
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SIÓ Fresh & fruit
Date: 2008-06-27 08:00:00
2 tough, funny girls while driving a cabriolet in the city, sprinkling some guys by a water-gun, so they flirt cross the roads. The splashed guys treat it as a...
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40 years of Coca-Cola in Hungary
Date: 2008-06-27 08:00:00
Coca-Cola held a press conference on 17. June to commemorate that they have been present in Hungary for 40 years. Coca-Cola was born on 8. May, in Atlanta. The first...
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Oily seed plant in Foktõ
Date: 2008-06-27 08:00:00
The plant to be built by the Glencore group will be the largest facility of its kind in Hungary with an annual capacity of 600,000 tonnes. Construction is expected to...
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More colour in domestic market of decor cosmetics
Date: 2008-06-27 08:00:00
Hungarian women tend to use less make up than women in neighbouring countries. Mainly foundation cream and mascara are used, while coloured products like lipstick are not very popular. According...
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Cooking oil producing highest price rise
Date: 2008-06-27 08:00:00
The average rise in consumer prices was 0.3 per cent in April. Prices were 6.6 per cent higher than in April 2007. Food prices were up by 1.4 per cent...
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