Company and Personal News
Drastic rise in price of rice
Date: 2008-05-01 08:00:00
The price of rice has produced a rise of 70 per cent in the last three months. Mihály Bencs, the managing director of Riceland Magyarország Kft, has explained the latest...
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Vilmos… not easy for him either
Date: 2008-05-01 08:00:00
Five men in rubber boots, each with a small glass in his hand, form a circle. This is the third round. Their faces are red from the cold and the...
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VOSZ on tour
Date: 2008-05-01 08:00:00
The “Let them hear our voice” series of regional events has been launched by VOSZ for the third time this year....
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Yoghurt sales showing higher concentration than fruit yoghurts
Date: 2008-05-01 08:00:00
Owing to the popularity of healthier dietary trends, yoghurt consumption is popular. According to Nielsen data, unflavoured yoghurts produced growth of 6 per cent in terms of quantity in the...
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The power of agencies
Date: 2008-05-01 08:00:00
According to an estimate by the Hungarian Advertising Association, total advertising spending in Hungary amounts to HUF 180 billion annually. The FMCG sector accounts for 20-22 per cent of this...
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Satisfied Austrians, in high concentration
Date: 2008-05-01 08:00:00
According to data from the Austrian subsidiary of Nielsen, food sales showed growth of 3.4 per cent last year, compared to 2006. As the inflation rate was only 2.2 per...
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In memoriam Péter Sas
Date: 2008-05-01 08:00:00
Péter Sas used to be the sales director of Zwack Unicum. He had spent his entire career with Zwack and its legal predecessor. He was a real “street smart” who...
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Yoghurt drinks happy in the bottle
Date: 2008-05-01 08:00:00
Pro-biotic is not a new word, but it seems to have become the main driving force behind the expansion of the yoghurt market, as this seems to be the most...
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Ads expected to inform, rather than influence
Date: 2008-05-01 08:00:00
According to a survey conducted by GfK Hungária in February 2007, 4 out of 10 people are open to innovations and willing to try new products. Advertisements are primarily expected...
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First in Europe regarding frequency of shopping
Date: 2008-05-01 08:00:00
Average Austrians visit hyper or supermarkets 18 times per month and discount stores on 6 occasions. This makes them the European champions regarding the frequency of shopping. However, the disadvantage...
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Kalinka Premium Vodka
Date: 2008-05-01 08:00:00
Slava is a 27 year old Russian, who has been living in Hungary for 6 years. He likes to live here. He sends video messages to his friends in Russia...
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Roaming cards
Date: 2008-05-01 08:00:00
According to a survey by MasterCard, debit cards are increasingly often used in foreign countries by their holders. European Maestro® card holders used their cards on 24 per cent more...
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Yoghurt consumed in over three-quarter of households
Date: 2008-05-01 08:00:00
According to data from the ConsumerScan of GfK Hungária, 8 out of 10 Hungarian households bought yoghurt in 2007. Though total sales grew somewhat as a result of the 9...
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Click and win!
Date: 2008-05-01 08:00:00
Marketing campaigns can no longer be successful without using the Internet as well. The Internet has become part of our everyday life and our media consumption. Internet penetration in the...
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Changes in legislation concerning the environmental charge
Date: 2008-05-01 08:00:00
This year, the Customs Authority has taken over tasks related to the environmental charge from APEH. As László Deák, one of the directors of PricewaterhouseCoopers has told us, this will...
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Declaration for the citizens of Europe
Date: 2008-05-01 08:00:00
AIM published its declaration titled Brands for Health and Welfare, signed by the heads of 50 European FMCG companies on 31. March. Two members of the Hungarian Brands Association, Friesland...
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Refrigerator room added to Lekkerland warehouse
Date: 2008-05-01 08:00:00
A new, 140 square meter refrigerator room has been added to the Lekkerland warehouse. This will allow Lekkerland to begin supplying 30 kinds of fresh products, like dairy products, desserts,...
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Mineral water over HUF 44 billion
Date: 2008-05-01 08:00:00
Sales of mineral water grew by 10 per cent in 2007 in terms of quantity, approaching 900 million litres. Sales increased by 14 per cent in terms of value and...
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Sponsoring helps brands to overcome background noise
Date: 2008-05-01 08:00:00
Sponsoring allows a brand and a program to be linked in a creative way, according to Krisztián Kovács, sales director of TV2. Sponsoring is an important part of their integrated...
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Co-ordination, legislation – together
Date: 2008-05-01 08:00:00
VPOP has called for setting up of a Strategic Committee composed of representatives of all the competent Ministries, and the trade organisations, to work out recommendations and amendments to the...
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Why was it important for your company to be among the first signatories of the Declaration?
Date: 2008-05-01 08:00:00
Jack Castelein, CEO of Friesland Hungária Zrt.: – We are committed to actively participating in improving the quality of life for consumers. We launch innovative and healthy products to help...
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Rigour, with exact regulations
Date: 2008-05-01 08:00:00
Soon, retailers and manufacturers might be fined billions instead of millions, when found to be in breach of food safety regulations. They believe that the proposed fines are excessive. Hungary’s...
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Honour for Péter Feiner from Austria
Date: 2008-05-01 08:00:00
Péter Feiner, managing director of SPAR Magyarország and chairman of the board has been awarded the Grand Order of the Republic of Austria by the by the President of the...
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Customers looking for innovation in mineral water as well
Date: 2008-05-01 08:00:00
According to Nielsen data, expansion has been unbroken in the market of mineral water. Consumers want innovation in this category as well. “Unbroken” expansion means double digit annual growth. However,...
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Advertising in stores
Date: 2008-05-01 08:00:00
It has many names: POS, POP, in store, POP communication etc. , but we all know what it is about: reaching consumers in the stores. This is becoming increasingly important...
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Entities liable to pay environmental charge:
Date: 2008-05-01 08:00:00
– first distributor of product, in case of domestic production, or entity using it for its own purposes; – first domestic distributor of product, in case of import from EU,...
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Stores opening
Date: 2008-05-01 08:00:00
Spar City, Budapest Open: 3 april Chain: Spar Store space: 550 m2 SKU: – Spar, Nyíregyháza Open: 15 april Chain: Spar Store space: 1031 m2 SKU: – Aldi, Debrecen Open:...
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Top categories in store types
Date: 2008-05-01 08:00:00
According to data from the Retail Index of Nielsen, the market share of hyper markets and super markets increased in the food market in the February 2007- January 2008 period....
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Trendy glass bottle is tall and thin
Date: 2008-05-01 08:00:00
According to Éva Gyenge sales manager of O-I Magyarország, innovative elements determine present design trends. The designer bottle of O-I received the highest award, the “Oscar” of the glass bottles...
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