Company and Personal News
SAP's profit fell down
Date: 2008-05-05 00:00:00
The net profit in the January-March period fell 22 percent to 242 million euros ($376.82 million) from 310 million euros a year earlier. Software maker SAP AG said Wednesday...
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US consumers attitude to change
Date: 2008-05-05 00:00:00
Everyone is looking to save by altering where they shop, how they shop and the brands they buy – according to AC Nielsen US. Since March 2007, according to...
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Rigour, with exact regulations
Date: 2008-05-01 08:00:00
Soon, retailers and manufacturers might be fined billions instead of millions, when found to be in breach of food safety regulations. They believe that the proposed fines are excessive. Hungary’s...
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Honour for Péter Feiner from Austria
Date: 2008-05-01 08:00:00
Péter Feiner, managing director of SPAR Magyarország and chairman of the board has been awarded the Grand Order of the Republic of Austria by the by the President of the...
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Customers looking for innovation in mineral water as well
Date: 2008-05-01 08:00:00
According to Nielsen data, expansion has been unbroken in the market of mineral water. Consumers want innovation in this category as well. “Unbroken” expansion means double digit annual growth. However,...
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Advertising in stores
Date: 2008-05-01 08:00:00
It has many names: POS, POP, in store, POP communication etc. , but we all know what it is about: reaching consumers in the stores. This is becoming increasingly important...
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Entities liable to pay environmental charge:
Date: 2008-05-01 08:00:00
– first distributor of product, in case of domestic production, or entity using it for its own purposes; – first domestic distributor of product, in case of import from EU,...
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Stores opening
Date: 2008-05-01 08:00:00
Spar City, Budapest Open: 3 april Chain: Spar Store space: 550 m2 SKU: – Spar, Nyíregyháza Open: 15 april Chain: Spar Store space: 1031 m2 SKU: – Aldi, Debrecen Open:...
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Top categories in store types
Date: 2008-05-01 08:00:00
According to data from the Retail Index of Nielsen, the market share of hyper markets and super markets increased in the food market in the February 2007- January 2008 period....
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Trendy glass bottle is tall and thin
Date: 2008-05-01 08:00:00
According to Éva Gyenge sales manager of O-I Magyarország, innovative elements determine present design trends. The designer bottle of O-I received the highest award, the “Oscar” of the glass bottles...
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Owner of IMIGe in the Ukraine
Date: 2008-05-01 08:00:00
POS Media Europe, the mother company of IMIGe Hungária Kft. has commenced operations in the Ukraine. Their strategic partnership with Atlantic Group allows them to become the market leaders within...
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Tax return changing
Date: 2008-05-01 08:00:00
As of 1. January, annual returns concerning the environmental charge were replaced by monthly, or quarterly returns, depending on how VAT returns are submitted by the taxpayer....
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Reorganisation by Tetra Pak
Date: 2008-05-01 08:00:00
Tetra Pak has established a new organisational unit for its Middle and Eastern European companies. Tetra Pak Duna located in Budaörs, is composed of the former Tetra Pak Magyarország, Austria,...
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Improving confidence index for KKV-s
Date: 2008-05-01 08:00:00
The business confidence index among predominantly Hungarian owned enterprises was up to 97,8 per cent in the first quarter of 2008. No further restrictive measures are anticipated....
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9 litres of mineral water consumed by households
Date: 2008-05-01 08:00:00
According to data from the ConsumerScan of GfK Hungária, the quantity of mineral water consumed by households was up by 15 per cent in 2007, compared to 2006. Sales grew...
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Hungarian Post Office in the dm market
Date: 2008-05-01 08:00:00
The Hungarian Post Office established its lifestyle data base in 2007. This allows companies to use a far more effective solution for reaching potential clients. The data base which holds...
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Solutions offered by OTP Bank for corporate clients and local governments
Date: 2008-05-01 08:00:00
Favourable financing opportunities refinanced by EIB are open for local governments and companies. Pál Kovács, managing director of the Commercial Banking Division of OTB Bank has told us about the...
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Football star to advertise Szentkirályi
Date: 2008-05-01 08:00:00
Luís Figo will be the face of the nation-wide campaign of Szentkirályi, to ba launched in April. Szentkirályi intends to boost its international sales from 3 to 10 per cent...
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Coffee with art
Date: 2008-05-01 08:00:00
Creators of the works named „ERNO” and „Enjoy it while flying” finished in joint first place in the Hungarian round of the international design competition organised by NESPRESSO under the...
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Deodorant market expanding both in terms of quantity and value
Date: 2008-05-01 08:00:00
According to Nielsen data, sales of deodorants grew by 10 per cent in terms of quantity in the March 2007–February 2008 period, while overall revenues grew by 9 per cent,...
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Success guaranteed
Date: 2008-05-01 08:00:00
We are usually surprised to receive unexpected packages like catalogues, samples or the like. The objective of direct marketing is to make personal contact with consumers. Direct marketing can be...
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Tunisia – the most European Arab country
Date: 2008-05-01 08:00:00
Tunisia is a popular tourist destination among Hungarians. It has no oil like its neighbours, yet its economy based primarily on tourism, produced 8 per cent growth last year. Progress...
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Acquisition by Henkel
Date: 2008-05-01 08:00:00
Henkel has taken over the Glues and Electronic Materials division form Akzo Nobel. These two divisions generated revenues of GBP 1.25 billion in 2007. The revenues of Henkel Adhesives Technologies...
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Year of sport benefiting men’s deodorants mainly
Date: 2008-05-01 08:00:00
According to experts, an expansion is practically guaranteed to take place in the market of deodorants in future years. Nielsen data seems to support this prediction. Though women’s products account...
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Interactive pictures and data for protecting forest
Date: 2008-05-01 08:00:00
1to1 or interactive direct marketing is a form of communication based on digital printing technology and allows two-way communication between sender and receiver. M. C. Direct, an expert in this...
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Hans-Georg Häusel: Brain Script (Why do customers buy?)
Date: 2008-05-01 08:00:00
What is the actual driving force behind customers or consumers? Why do they buy? What can we do to make them buy more? This book by Häusel Brain Script is...
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Bidding for Pöttyös gifts
Date: 2008-05-01 08:00:00
The unique consumer promotion organised for Pöttyös was launched on 17. March and will last for 11 weeks. Special codes are to be found inside the packaging of Pöttyös products....
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Less carbon dioxide from Nestlé
Date: 2008-05-01 08:00:00
Last year, the Nestlé group used up 28 per cent less water and emitted 16 per cent less CO2 than it had ten years ago. According to a report published...
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Stabilisation among women’s hygiene products
Date: 2008-05-01 08:00:00
Sales of women’s hygiene products are increasingly concentrated in drugstores, but hyper markets also hold a substantial market share. According to Nielsen data, the market share of drugstores expanded by...
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