Company and Personal News
First in Europe regarding frequency of shopping
Date: 2008-05-01 08:00:00
Average Austrians visit hyper or supermarkets 18 times per month and discount stores on 6 occasions. This makes them the European champions regarding the frequency of shopping. However, the disadvantage...
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Kalinka Premium Vodka
Date: 2008-05-01 08:00:00
Slava is a 27 year old Russian, who has been living in Hungary for 6 years. He likes to live here. He sends video messages to his friends in Russia...
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Roaming cards
Date: 2008-05-01 08:00:00
According to a survey by MasterCard, debit cards are increasingly often used in foreign countries by their holders. European Maestro® card holders used their cards on 24 per cent more...
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Yoghurt consumed in over three-quarter of households
Date: 2008-05-01 08:00:00
According to data from the ConsumerScan of GfK Hungária, 8 out of 10 Hungarian households bought yoghurt in 2007. Though total sales grew somewhat as a result of the 9...
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Click and win!
Date: 2008-05-01 08:00:00
Marketing campaigns can no longer be successful without using the Internet as well. The Internet has become part of our everyday life and our media consumption. Internet penetration in the...
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Changes in legislation concerning the environmental charge
Date: 2008-05-01 08:00:00
This year, the Customs Authority has taken over tasks related to the environmental charge from APEH. As László Deák, one of the directors of PricewaterhouseCoopers has told us, this will...
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Declaration for the citizens of Europe
Date: 2008-05-01 08:00:00
AIM published its declaration titled Brands for Health and Welfare, signed by the heads of 50 European FMCG companies on 31. March. Two members of the Hungarian Brands Association, Friesland...
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Refrigerator room added to Lekkerland warehouse
Date: 2008-05-01 08:00:00
A new, 140 square meter refrigerator room has been added to the Lekkerland warehouse. This will allow Lekkerland to begin supplying 30 kinds of fresh products, like dairy products, desserts,...
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Mineral water over HUF 44 billion
Date: 2008-05-01 08:00:00
Sales of mineral water grew by 10 per cent in 2007 in terms of quantity, approaching 900 million litres. Sales increased by 14 per cent in terms of value and...
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Sponsoring helps brands to overcome background noise
Date: 2008-05-01 08:00:00
Sponsoring allows a brand and a program to be linked in a creative way, according to Krisztián Kovács, sales director of TV2. Sponsoring is an important part of their integrated...
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Co-ordination, legislation – together
Date: 2008-05-01 08:00:00
VPOP has called for setting up of a Strategic Committee composed of representatives of all the competent Ministries, and the trade organisations, to work out recommendations and amendments to the...
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Why was it important for your company to be among the first signatories of the Declaration?
Date: 2008-05-01 08:00:00
Jack Castelein, CEO of Friesland Hungária Zrt.: – We are committed to actively participating in improving the quality of life for consumers. We launch innovative and healthy products to help...
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Rigour, with exact regulations
Date: 2008-05-01 08:00:00
Soon, retailers and manufacturers might be fined billions instead of millions, when found to be in breach of food safety regulations. They believe that the proposed fines are excessive. Hungary’s...
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Honour for Péter Feiner from Austria
Date: 2008-05-01 08:00:00
Péter Feiner, managing director of SPAR Magyarország and chairman of the board has been awarded the Grand Order of the Republic of Austria by the by the President of the...
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Customers looking for innovation in mineral water as well
Date: 2008-05-01 08:00:00
According to Nielsen data, expansion has been unbroken in the market of mineral water. Consumers want innovation in this category as well. “Unbroken” expansion means double digit annual growth. However,...
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Advertising in stores
Date: 2008-05-01 08:00:00
It has many names: POS, POP, in store, POP communication etc. , but we all know what it is about: reaching consumers in the stores. This is becoming increasingly important...
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Entities liable to pay environmental charge:
Date: 2008-05-01 08:00:00
– first distributor of product, in case of domestic production, or entity using it for its own purposes; – first domestic distributor of product, in case of import from EU,...
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Stores opening
Date: 2008-05-01 08:00:00
Spar City, Budapest Open: 3 april Chain: Spar Store space: 550 m2 SKU: – Spar, Nyíregyháza Open: 15 april Chain: Spar Store space: 1031 m2 SKU: – Aldi, Debrecen Open:...
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Top categories in store types
Date: 2008-05-01 08:00:00
According to data from the Retail Index of Nielsen, the market share of hyper markets and super markets increased in the food market in the February 2007- January 2008 period....
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Trendy glass bottle is tall and thin
Date: 2008-05-01 08:00:00
According to Éva Gyenge sales manager of O-I Magyarország, innovative elements determine present design trends. The designer bottle of O-I received the highest award, the “Oscar” of the glass bottles...
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Owner of IMIGe in the Ukraine
Date: 2008-05-01 08:00:00
POS Media Europe, the mother company of IMIGe Hungária Kft. has commenced operations in the Ukraine. Their strategic partnership with Atlantic Group allows them to become the market leaders within...
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Tax return changing
Date: 2008-05-01 08:00:00
As of 1. January, annual returns concerning the environmental charge were replaced by monthly, or quarterly returns, depending on how VAT returns are submitted by the taxpayer....
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Hungarian Succes at Sunday Times Wine Club
Date: 2008-04-30 00:00:00
Hungarian offer stands from several white and red wine and a champagne of Torley, together with withe wine from Winery of Nagyrede and the Royal Tokaji. Hugh Johnson – author...
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Danone to Spend EUR 220 Million in R&D
Date: 2008-04-30 00:00:00
In 2008, Danone plans to conduct 50 clinical studies, as the company shifts its strategy from biscuits and dairy products to health food products. French dairy and baby food company...
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Carlsberg's majority ownership in Estonian Beer Company
Date: 2008-04-30 00:00:00
75% of the Shares of Saku Õlletehase AS went to the Carlsberg, the rest are freely tradable on Tallinn Stock Exchange. The previous owners of BBH AB were Scottish &...
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Hungarian Industrial Producer Sales Price Rose by 10 % in One Year
Date: 2008-04-30 00:00:00
Domestic sales prices of the whole industry grew by 0.8% in March 2008 compared to the previous month, which figure was slightly higher than the monthly increase rate measured in...
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New Milli drink yoghurts on the shelves
Date: 2008-04-30 00:00:00
The new products are to buy in two tastes: strawberry-raspberry and peach-maracuja. The drink yoghurts have 10% fruit content. Friesland Hungaria developes several healthy foods, under the name Milli too,...
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Four new Aldi store to open in Mai
Date: 2008-04-30 00:00:00
The German discount chain started with 5 unit in midle of April, one week later other 4 stores were opened. According to Aldi website, after the 2th of Mai...
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Liberalisation Set To Revolutionise French Retailing
Date: 2008-04-29 00:00:00
The new law would allow supermarkets of up to 1000sqm to open anywhere they wanted. Until now, petits commerçants – or small shop owners – have been protected by a...
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