Company and Personal News

Merry digital Christmas!

As the end of the year is here, we’ll take a look at the future. Today, we see digital solutions wherever we look, because electronic media is highly flexible and...

Read more

New industrial computer from Intermec

The new CK3 industrial mobile computer by Intermec was launched in Hungary in November. The CK3 intended primarily for logistic applications uses the most advanced wireless communication and bar code...

Read more

Bonbonetti silver grade sponsor

Bonbonetti group, the oldest representative of the Hungarian sweets industry supported this year’s Hungarian Convoy of Donations as a silver grade sponsor. High quality chocolate products worth over HUF 1...

Read more

Wide gap in frankfurter prices

The market of frankfurters serves as a good example of complex and often incoherent consumer behaviour. Though consumers are increasingly concerned about the healthiness of ingredients, private labels show expansion....

Read more

Sales stagnating

Retail sales were down by 1.4 percent in August 2008, compared to August 2007. Sales showed stagnation compared to July. Food retail units generated 0.7 percent lower revenues in August...

Read more

Norbi baking something new for us!

Following the Update system, Norbert Schobert has come up with another project: bakery products which don’t make us fat. His objective for 2009 is to open at least 300 Norbi...

Read more

drogerie markt surpassing HUF 60 billion

drogerie markt has achieved revenues of HUF 60,4 billion in Hungary this fiscal year, which is 18,4 percent more then in the previous year. The dm Austria Group has also...

Read more

McCafé expanding

Revenues of the McCafé chain were up by 20 percent in 2008, compared to 2007. The total number of guests served in the chain operated by McDonald’s during the past...

Read more

Private labels generating growth in market of frankfurters made from poultry

Sales of frankfurters were up by 4 percent in the first nine months of 2008, compared to 2007. According to data from the ConsumerScan of GfK Hungária, this was the...

Read more

Meat prices to drop by end of the year

Trends in the world market of meat and poultry are monitored by Agricultural Business Research Institute (AKI). Data from the Market and Price Information system operated by AKI and KSH...

Read more

Thorough preparations – half way to success

We have asked a number of display manufacturers what in their opinion ideal trade marketing or marketing professionals are like. The answer was: those who know their job, know what...

Read more

Lucky Destinies

The kinder prize game Úticélozz! is to continue in December with a trip to an eastern destination using a STA TRAVEL voucher worth HUF 650,000. You can still register on...

Read more

Trendy music from Mood Media

Mood Media has been contracted by the lingerie chain Konkurencia to provide music in its 12 stores. Adidas, another client of Mood Media, has held a “retro” promotional campaign in...

Read more

Sweet white champagne enjoying outstanding popularity

Sales of champagne totalled HUF 11,5 billion in the October 2007–September 2008 period, showing year on year growth of 5 percent. Modern store types account for the largest part of...

Read more

Economy in recession, Euro coming

According to a forecast made by GKI Gazdaságkutató Zrt. with Erste Bank, the Hungarian economy will be forced to change course as a result of radical changes in the world...

Read more

What briefs should contain

What is our target group? What kind of stores is the display intended for? How long do we intend to use the display? What kind of display do we want?...

Read more

Strategies for recession

A roundtable discussion has been held under the title „Marketing- and communication strategies in times of recession” by the Hungarian Consumer Platform, Kirowski and GfK Hungária. The importance of a...

Read more

Record number of participants at the Nutrikid Olympics

458 primary schools, 656 teams and over 6,500 kids have registered for the Nestlé Nutrikid Olympics. Competitors can win various prizes each month in addition to HUF 100,000. The Olympic...

Read more

Glasses to be clinked this year as well

The market of champagne is a stable and predictable one. Demand for cheap imported products is up as a result of the recession. The minimal decline seen in recent years...

Read more

Accommodation generally booked without agents

The number of nights spent by guests in commercial places of accommodation was down by 1.3 percent in the January-September 2008 period, compared to 2007. Revenues of the sector showed...

Read more

V.U.K.K. – Circle of Unilever ex-employees

For quite some time, I have had the idea of sustaining and developing further a system of existing relations. Finally, the first VUKK meeting was held on 20. November. In...

Read more

Slovenian winner at Art Award

This year’s winner of the EUR 7,000 Henkel Central Eastern Europe Art Award is Miha Štrukelj from Slovenia. A total of 500 works have been entered for the competition....

Read more

Sales in addition to marketing

Márta Galácz, originally appointed as marketing director of Ceres Zrt. in the spring, will also be responsible for sales activities in the future. In the past, she had worked for...

Read more

Medals from France

Champagnes of the Törley group (BB Zrt. Chapel Hill Chardonnay Brut, Törley Chardonnay Brut and Francois President Rosé) have won three medals at the Effervescents du Monde competition held in...

Read more

Agricultural prices swinging

Supply prices of agricultural products were down by 8.8 percent in September 2008, compared to September 2007. The price of plant products was down by 22.2 percent, while that of...

Read more

Limonissimo

Lemon substitute had been a popular product in the socialist era, owing to the popularity of tea made with lemon. Apart from lemon substitutes in the form of tablets, liquid...

Read more

YO to be distributed by SIÓ-ECKES

The YO syrup owned by the Eckes-granini group is to be distributed by SIÓ-ECKES Kft. from January 2009. This syrup product line originally distributed by Maresi Kft., has been present...

Read more

Secret shoppers in stores

In the retailer promotion of Kométa 99 Zrt., CBA, Coop and Reál stores are visited by secret shoppers on a random basis, who will hand over gifts, if the store...

Read more

Household consumption of champagne still dropping last year

According to data from the ConsumerScan of GfK Hungária, the number of households buying champagne and sparkling wine continued to shrink last year, dropping to 45 percent of all households....

Read more

Cooking oil producing highest price rise

Prices were up by 5.1 percent in October 2008, compared to October 2007, and 0.2 percent higher than in September. Food prices were up by 0.3 percent compared to September....

Read more
Oldal