Company and Personal News

(HU) Termékpálya kódex készül

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New OBI store in Kecskemet

It is the DIY store chain's 23th unit in Hungary. The warehouse has 8,200 sqm retail area and wide range of goods.  „We hope that our retail and communication system...

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Modell and Hoppy toys at Pető Institute

120 children in need of developing and 30 conductors participited at Pető Institute's Christmas party on 12th December. Event organiser Inspirations made gingerbread baking for them. From Minimax chanel well...

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Hungarians drik champagne first of all at the year's end

According to GfK ConsumerScan research consumers buy 50% of the yearly champagne in 12th month. Eight time more households buy this category in December as in an average month. Hungarians...

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More Shoppers Continue To Go on-line

According to the latest figures from IMRG (Interactive Media in Retail Group) and Capgemini show that online sales in UK were up 16% in November on last year as consumers...

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Lidl UK buy British pork

Schwarz Group-owned Lidl in the UK plans to switch all of its fresh pork supplies to British by the end of next month, and 40% of its bacon by February....

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ALDI offers compostable bags in Germany

The bag features Aldi's Bio organic logo and the claim 'Give a smile to nature!'  Discount retailerhas started offering 100% compostable plastic bags made from renewable raw materials in Germany....

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Rewe to open Selgros cash & carry in Russia

The first store operates in Kotelniki, around 20 km southeast of Moscow.  Further the launch of first Selgros cash & carry store was scheduled for the second quarter of 2008,...

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Profitable year for Hungarian Agriculture

This year the profitability grow by 5-6%, the value is HUF 150-152 billion. The value of agricultural export till September was 4.2 billion euros. Last year it was 4.6 billion...

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Lucky Destinies

The kinder prize game Úticélozz! is to continue in December with a trip to an eastern destination using a STA TRAVEL voucher worth HUF 650,000. You can still register on...

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Trendy music from Mood Media

Mood Media has been contracted by the lingerie chain Konkurencia to provide music in its 12 stores. Adidas, another client of Mood Media, has held a “retro” promotional campaign in...

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Sweet white champagne enjoying outstanding popularity

Sales of champagne totalled HUF 11,5 billion in the October 2007–September 2008 period, showing year on year growth of 5 percent. Modern store types account for the largest part of...

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Economy in recession, Euro coming

According to a forecast made by GKI Gazdaságkutató Zrt. with Erste Bank, the Hungarian economy will be forced to change course as a result of radical changes in the world...

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What briefs should contain

What is our target group? What kind of stores is the display intended for? How long do we intend to use the display? What kind of display do we want?...

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Strategies for recession

A roundtable discussion has been held under the title „Marketing- and communication strategies in times of recession” by the Hungarian Consumer Platform, Kirowski and GfK Hungária. The importance of a...

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Record number of participants at the Nutrikid Olympics

458 primary schools, 656 teams and over 6,500 kids have registered for the Nestlé Nutrikid Olympics. Competitors can win various prizes each month in addition to HUF 100,000. The Olympic...

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Glasses to be clinked this year as well

The market of champagne is a stable and predictable one. Demand for cheap imported products is up as a result of the recession. The minimal decline seen in recent years...

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Accommodation generally booked without agents

The number of nights spent by guests in commercial places of accommodation was down by 1.3 percent in the January-September 2008 period, compared to 2007. Revenues of the sector showed...

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V.U.K.K. – Circle of Unilever ex-employees

For quite some time, I have had the idea of sustaining and developing further a system of existing relations. Finally, the first VUKK meeting was held on 20. November. In...

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Slovenian winner at Art Award

This year’s winner of the EUR 7,000 Henkel Central Eastern Europe Art Award is Miha Štrukelj from Slovenia. A total of 500 works have been entered for the competition....

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Sales in addition to marketing

Márta Galácz, originally appointed as marketing director of Ceres Zrt. in the spring, will also be responsible for sales activities in the future. In the past, she had worked for...

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Medals from France

Champagnes of the Törley group (BB Zrt. Chapel Hill Chardonnay Brut, Törley Chardonnay Brut and Francois President Rosé) have won three medals at the Effervescents du Monde competition held in...

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Agricultural prices swinging

Supply prices of agricultural products were down by 8.8 percent in September 2008, compared to September 2007. The price of plant products was down by 22.2 percent, while that of...

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Limonissimo

Lemon substitute had been a popular product in the socialist era, owing to the popularity of tea made with lemon. Apart from lemon substitutes in the form of tablets, liquid...

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YO to be distributed by SIÓ-ECKES

The YO syrup owned by the Eckes-granini group is to be distributed by SIÓ-ECKES Kft. from January 2009. This syrup product line originally distributed by Maresi Kft., has been present...

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Secret shoppers in stores

In the retailer promotion of Kométa 99 Zrt., CBA, Coop and Reál stores are visited by secret shoppers on a random basis, who will hand over gifts, if the store...

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Household consumption of champagne still dropping last year

According to data from the ConsumerScan of GfK Hungária, the number of households buying champagne and sparkling wine continued to shrink last year, dropping to 45 percent of all households....

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