Company and Personal News
Sponsorship step by step
Date: 2006-11-20 08:00:00
Based on the consequences drawn from Megasztár, TV2, at the launch of Megatánc, put an emphasis on the exclusive presence of the sponsors. As a new element TV2 integrated two...
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BIT and BUD are not the same
Date: 2006-11-20 08:00:00
According to a ruling by the Court of the EU, the trademark „BIT” cannot be mistaken for „BUD”. The Court has dismissed a suit filed by Bitburger Brauerei for banning...
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Larger size shower gels are more popular
Date: 2006-11-20 08:00:00
Shower gel sales continue to expand: retail sales in excess of HUF 10 billion showed an increase of 8 per cent in terms of value and 14 per cent in...
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Consumption growing after lifting of duties
Date: 2006-11-20 08:00:00
The legal market of liquors in Hungary has risen by 1-1.5 % in 2005, and has reached the amount of 47 million liters, first of all due to the growing...
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New pace in market research
Date: 2006-11-20 08:00:00
Times are changing in market research. It is no longer enough to have campaign leaflets scanned and processed according to product, period and retail chain, but more data and details...
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Expanding trade between India and the EU
Date: 2006-11-20 08:00:00
The volume of trade between India and the EU will reach EUR 70 billion in the next two years, while only EUR 48.5 billion is expected for 2006. If the...
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Natural is the trend in shower gels
Date: 2006-11-20 08:00:00
According to surveys, shower gels are more popular in Hungary compared to neighbouring countries, though consumption has not reached the Western European level yet. Why is this? Private labels account...
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Export rates growing, import growth figures slowing down
Date: 2006-11-20 08:00:00
Hungary’s export rates of agrarian products have been on the rise since our EU accession, and this tendency is continuing. Although the forecast for the growth of export rates was...
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Main trends in hyper markets and discount stores
Date: 2006-11-20 08:00:00
Marked consolidation is taking place in FMCG retail trade, as over one third of total turnover is now shared by the three largest chains. The 98 hyper markets represent only...
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Low profitability in swine breeding
Date: 2006-11-20 08:00:00
In Hungary more than 400 businesses are carrying out meat-processing activities. Since 2004 the number of such businesses has halved, and the production is highly concentrated (less than 50 companies...
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HoReCa clients with stars
Date: 2006-11-20 08:00:00
Hotels and restaurants are major customers of the retail trade. Being able to purchase everything in one place and in the appropriate quality is quite natural for them. – What...
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Why is headache more expensive on a Sunday?
Date: 2006-11-20 08:00:00
Gyorgy Vamos of National Trade Association was arguing very strongly for the opening of the drug-market on the pages of Népszabadság. In his article published in mid-October he was reasoning,...
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Data from discount stores for special channel strategy
Date: 2006-11-20 08:00:00
The market share of discount stores in retail sales of food and chemical categories reached 15 per cent, with expansion in both segments. Different channels and different chains give different...
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Getting well after the flu
Date: 2006-11-20 08:00:00
The poultry sector had to face difficulties during the past years in Hungary due to the problems caused by the bird-flu in Europe. According to the Central Statistics Office the...
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Real perks in cafes and restaurants only
Date: 2006-11-20 08:00:00
According to ACNielsen, HoReCa coffee sales show some decline. Outlets with a large turnover, like buffets and mixed profile stores are selling more coffee, their market share in terms of...
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He has chosen soft drinks
Date: 2006-11-20 08:00:00
Sandor Baja has become the export director of Eckes granini GmbH & Co KG, his responsibilities being foreign sales in France, Austria and Germany. Previously he had been marketing director...
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Not so bad…
Date: 2006-11-20 08:00:00
ACNielsen has turned to the consumers to find out what they expect to be the effects of the restrictive government measures. Well, consumers who believe quality is more important than...
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Reaching 4 kilos
Date: 2006-11-20 08:00:00
Fish production in Hungary continued to grow in 2005. A total of 28 633 tons of fish was caught last year in domestic waters. The proportion of fish intended for...
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Quality is the new trend
Date: 2006-11-20 08:00:00
A substantial part of total coffee sales take place in the HoReCa sector: over 2 thousand tons of coffee equalling HUF 7.4 billion in revenues is sold here. Quality seems...
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