Company and Personal News
Pannonhalmi Törkölypálinka first to use palinka tax stamp
Date: 2009-04-05 08:00:00
Győri Likőrgyár Zrt. has been the first distillery in Hungary to successfully obtain a tax stamp for the Törkölypalinka manufactured by its subsidiary Pannonhalmi Pálinkárium. The first bottle of Pannonhalmi...
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Peach flavour taking the lead in terms of quantity
Date: 2009-04-05 08:00:00
According to the Nielsen Retail Index, sales of fruit juice stagnated at slightly over HUF 46 billion in 2008. Sales in terms of quantity were down by 5 percent in...
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Sales still not dropping in terms of quantity in Spain
Date: 2009-04-05 08:00:00
Spain is one of the leading European markets, with 45 million consumers. In the fourth quarter of 2008, it was still one of the ten European countries where no drop...
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Stores opening
Date: 2009-04-05 08:00:00
CBA, Tét Open: 14 January Chain: CBA Store space: 500 m2 SKU: n. a. Coop, Polgár Open: 20 March Chain: Coop Store space: 325 m2 SKU: 5000 Lidl, Szeghalom Open:...
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Kométa web site modernised
Date: 2009-04-05 08:00:00
The web site of Kométa has been modernised, with new design and contents adapted to the new general design which is being introduced. A news service has been added to...
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Higher quality PET for fruit juice
Date: 2009-04-05 08:00:00
Though consumption of fruit juices dropped last year, strong brands were not particularly badly hit, because consumers appreciate innovations even in cheaper segments. Owing to increasing price consciousness, the time...
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Retail sales down almost everywhere in Europe
Date: 2009-04-05 08:00:00
According to an Eurostat estimate, retail sales continued to drop in the EU in December 2008. Sales were down by 0.8 percent in the EU-27 countries on average and by...
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Customer friendly solutions in Székesfehérvár METRO store
Date: 2009-04-05 08:00:00
The new store concept of METRO has been introduced in their Székesfehérvár store first. The new concept is based on the “everything in one place, quickly and conveniently” principle and...
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Smaller than expected drop in coffee consumption
Date: 2009-04-05 08:00:00
A survey of the effects of the economic crisis on coffee consumption in Hungary has been prepared by Valdo Café, using interviews with 100 leading customers. The findings show that...
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Chains of small stores increasing their market share
Date: 2009-04-05 08:00:00
According to data from the GfK Hungária ConsumerScan, decline in the market of fruit juices continued in 2008. Growth was recorded only in the nectar segment. Sales in terms of...
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Increasing gap between active and retired households
Date: 2009-04-05 08:00:00
According to KSH data, per capita consumption of food in households was nearly HUF 153, 000 in 2007, while peer capita consumption of alcohol-free beverages was over HUF 14,000. These...
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Growth in revenues and profit for Henkel in 2008
Date: 2009-04-05 08:00:00
Total revenues generated by Henkel in the fiscal year 2008 were up by 8.1 percent, exceeding EUR 14 billion. This growth was mainly due to the acquisition of National Starch...
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Award for TV2 BRANDcare – T-Home cooperation
Date: 2009-04-05 08:00:00
In the Local Deal of the Year category of the Festival of Media Awards, the brand introduction campaign of T-Home has reached the final. This innovative BRANDcare solution based on...
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Shiny teeth – preferably with promoted products
Date: 2009-04-05 08:00:00
Experts believe that mouth hygiene is still behind Western standards in Hungary, which means there is still room for development. Brand loyalty is low in the mouth care market, with...
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Detectable drop in retail sales
Date: 2009-04-05 08:00:00
Retail sales were down by 3.9 percent in December 2008, compared to December 2007. The year on year drop was 2.1 percent in the above period. Retail sales totalled HUF...
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Successful debut by the Nordsee chain in Budapest
Date: 2009-04-05 08:00:00
The first Hungarian unit of the Nordsee chain has produced dynamic growth and attracted more guests than previously anticipated in its first six months of operation. The first restaurant located...
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A shiny and healthy smile from children with Gabi
Date: 2009-04-05 08:00:00
The Gabi brand includes two toothpaste products, Tejfogkrém and Málnás tejfogkrém for children. Communication this year focuses on the 40 anniversary of the brand. Sales of toothpaste are highly concentrated,...
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Food export up in December
Date: 2009-04-05 08:00:00
Both export and import were up by 3 percent in 2008, compared to the preceding year. The balance of foreign trade showed a deficit of HUF 24 billion , which...
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As many gifts as reasons to unwrap a Kinder milk bar!
Date: 2009-04-05 08:00:00
The first round of Kinder Hűtött Finomság prize game has ended recently. The main prize, a HUF one million IKEA voucher has been won by Lívia Gilicze from Komló. The...
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Tesco, CBA and Coop leading, with Spar and Lidl catching up
Date: 2009-04-05 08:00:00
Tesco, CBA and Coop lead the top list of retail companies generating the highest revenues in 2008. Tesco generated revenues of HUF 602 billion, while revenues of Héliker, the last...
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Dynamic growth in sales of 100 ml tubes
Date: 2009-04-05 08:00:00
Retail sales of toothpaste were up by 4 percent in 2008, exceeding HUF 10 billion. Regarding unit size, the 51-75 ml segment remained the largest, although the 100 ml size...
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Roller coaster ride for industrial production
Date: 2009-04-05 08:00:00
Industrial production was down by 22.9 percent in January 2009, compared to January 2008 and up by 2.5 percent compared to December 2008. Industrial export was down by 29.2 percent....
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Pedigree campaigning for stray dogs
Date: 2009-04-05 08:00:00
Pedigree® has launched an Adopt a Stray Dog Program recently. This initiative was first launched by Mars in the US in 2006 and has been continued in 11 other countries...
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Héliker acquired by Coop Szolnok
Date: 2009-04-05 08:00:00
The offer made by Coop Szolnok Zrt. for Héliker Zrt. has beaten that of Tesco. As a result of the acquisition, annual revenues of the company will rise by HUF...
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Examples for measuring the effectiveness of promotions
Date: 2009-04-05 08:00:00
In times of recession, it is a good idea to support strong brands with budgets concentrated on the most effective promotional tools. Measuring the effectiveness of promotional activities has become...
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Let’s check out!
Date: 2009-04-05 08:00:00
The cash register zone is undoubtedly one of the two hottest locations in stores which deserves special attention. No other area inside stores has seen such dynamic change and development...
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SIÓ helping children in need
Date: 2009-04-05 08:00:00
The Thank you SIÓ! Schoolbag Program will help 1000 children in 2009. The program is composed of two parts: a description of the children nominated and a drawing competition. A...
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SPAR ending excellent year
Date: 2009-04-05 08:00:00
Consolidated revenues of the group totalled HUF 374,17 billion in fiscal year 2008, which was 31.53 percent more than in 2007. Overall floor space of SPAR, Kaiser’s, City SPAR super...
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New service by Nielsen to help in POP promotional activity
Date: 2009-04-05 08:00:00
How is my POP promotion program implemented? Have my displays been placed as agreed? What-in-store activity mix is most likely to facilitate the success of my campaign? Nielsen is planning...
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