Company and Personal News

Battlefield report

I am not too worried about POS marketing which is good news for the profession and also for customers. Customers have been getting increasingly conscious for some years, but their...

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enviga

The highly functional brand message of enviga – boosting metabolism – is conveyed by using a windmill, a unique creative tool which symbolises natural freshness and constantly changing energy levels....

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Fastest growing foods

Table. Products achieving the biggest growth in the February 2008-February 2009 period. (percentage)...

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Answer:

Agricultural agreements are generally subject to community legislation on competition, which regulate and in some cases prohibit sales at prices below production costs. The exceptions are cases where the effects...

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Buying beer a shameful thing?

According to eye camera research conducted by GfK Hungária, shopping decisions regarding beer take only 1-2 minutes and often cause shoppers to feel ashamed. The question of whether buying beer...

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Colgate

In the spot, an attractive female dentist reminds us that the use of the new Colgate Total Advanced Clean toothpaste will help in keeping our teeth free of plaque, because...

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Synergon Retail Systems Kft. becoming “Hungarian company off to the most dynamic start”

Romulus Steinbinder, managing director of Synergon Retail Systems Kft. received the “Hungarian company off to the most dynamic start” certificate from Up Club Hungary on behalf of the company on...

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Modern stores accounting for largest part of beer sales

According to the Nielsen Retail Index, the assortment of beer has widened substantially since 2004, with hyper markets producing the biggest expansion. Primarily, this expansion is due to the appearance...

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Digital Signage – Slowly but surely

Digital signage is a new area of marketing technology which is showing dynamic development in the global market. DS is gradually becoming a term used as frequently as ATL or...

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Kinder Maxi King, Kinder Hűtött Finomságok

As many gifts as many reasons to unwrap! The Kinder Hűtött Finomságok promotion has entered its third period. The attractiveness of this period and the film is due to the...

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Annual food donations worth HUF 600 million

The Hungarian Food Bank was founded in 2005. It is a non-profit food wholesale organisation for the distribution of food donations to charities, social institutions and local governments. At present,...

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Show me your beer and I’ll tell you who you are

Leading beer brands are becoming increasingly cautious in the shrinking market. Instead of radical innovation, they focus on improving image and communication. The policy pursued by hyper markets of selling...

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Modern refrigerated spaces

Professional design and the use of stainless steel or plastic materials which guarantee adherence to hygiene regulations are basic requirements for in-store refrigeration equipment. According to András Solymosi, sales director...

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Guarantee of quality

Activities in the five production facilities of PICK SZEGED Zrt. adhere to the Good Production and Hygiene Practices, to HACCP and to the ISO 9001 quality standards. PICK SZEGED Zrt....

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Trendy fragrances by Henkel

With its Silan Feel Fashion softener, Henkel will help us to satisfy our passion for fashion. The latest addition to the Silan Aromatherapy product range comes in a black flask...

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Canned beer still most popular

According to data from GfK Hungária ConsumerScan, sales of beer dropped in 2008. Colder than usual weather probably played a part in this. While average households had purchased 86 litres...

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Attracted by light

Well designed in store lighting has a substantial influence on sales. Selling after dark has always been a challenge for retailers. In store lighting was the leading topic of the...

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Tesco supporting local initiatives nation-wide

Tesco has been the first in Hungary to introduce bags made from a completely decomposing material, which are sold for HUF 5. Part of the revenues from sales are donated...

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Refrigerated dessert bars with diverse product advantages

Milk bars, túró rudi and other dessert products made from cottage cheese belong in the refrigerated dessert category, according to the segmentation used by Nielsen. This category is characterised by...

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5.4 percent rise in income in competitive sector

Gross average income in enterprises with at least 5 employees and in the public sector were down by 5.2 percent in the first month of 2009, compared to January 2008,...

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Spring Coupon Days defying economic crisis

The Árkád and Europark malls in Budapest and malls in Eger, Nyíregyháza and Kecskemét have joined forces with the napiakciok.hu web site to multiply their Easter turnover. The success of...

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A new wave of logistic outsourcing coming…?

The outsourcing of logistic activities speeded up in the mid 90’s. However, growth has slowed down in recent years. We asked Károly Diega, supply chain director of Sága Foods ZRt....

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Recession in butchers’ shops

Trends in the world market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Data from the market price information system (PÁIR) of KSH and AKI...

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Univer-firm opened in Kecskemét

Kecskemét-based Univer Product Plc. is about to close its firm in Nagybánya (Romania) in June, and moves production to Hungary instead. The company involved in babyfood and relishing has already...

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At least 25 thousand consumer-protection check-ups this month

Provider sectors, especially those involved in tourism are about to face yet another surge of consumer protection-control between the interval of 1st and 30th April.  The major emphasis of these...

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Sixty-year old Tchibo celebrates with retro-cups

Sixty-year old Tchibo celebrates its birthday by handing out a collection of artistic retro-cups, designed by students of fine art. These new retro coffee-cups are available from April in a...

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Tetra Pak Sales Growing to 8.8 Billion euros in 2008

Tetra Pak, a world leader in food processing and packaging solutions, has announced net sales of Euro 8.8 billion in 2008 – up 5 percent from 2007 in comparable terms....

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Spanish-Hungarian business relations to be strengthened at trade-show in Madrid

It is the first time that Hungary as an exhibitor took part in the Madrid-based Salón Internacional Del Club De Gourmets trade-show, between 30th March and 2nd April. Wines from Tokaj,...

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Chocolate-industry is not at all touched by the crisis

In spite of the deplorable economic conditions, chocolate-factories seem to profit from the crisis. Chocolate-manufacturers have managed to produce a 7 percent increase of yield in Germany, while American sales reports...

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Baby food experiencing the largest sales growth in the speciality food market

Baby food experienced the largest sales growth in the specialty food market between 2006 and 2008, according to National Association for the Specialty Food Trade. Specialty baby food generated $58 million...

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