Sales of women’s hygiene products up

By: trademagazin Date: 2008. 12. 16. 08:00

Sales of women’s hygiene products were up both in terms of value and quantity in the first half of 2008. According to data from the ConsumerScan of GfK Hungária, sales of private labels expanded at a substantially faster than average rate. Sales of women’s hygiene products were up by 4 percent in terms of quantity, while average price dropped somewhat. The increase in quantity was mainly due to larger purchases made by households than a year before. Growth was driven by the tampon and pad segments. The market share of private labels was up 20 percent, reaching 29 percent, partly as a result of their average price being half of brand products. Regarding distribution channels, hyper markets and drugstores increased their respective market shares.

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