Company and Personal News

Grain at almost half price

Average supply price of agricultural products was down by 26.8 percent in March 2009, compared to the same month in 2008. The price of plant products was down by 35.1...

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Toffifee-circus on children’s day

Toffifee joined the events organised for children’s day for the first time this year. A real circus was brought to Városliget by Toffifee with clowns, jugglers and magicians. A coupon...

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World famous BOLS vodka in modern bottle

BOLS Vodka has a new bottle which complies with modern design trends, but retains its traditional design elements as well....

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Retail sales of energy drinks doubling

Retail sales of energy drinks more than doubled in the May 2008-April 2009 period, compared to the preceding 12 months, with total sales exceeding HUF 10 billion. Sales were up...

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Food industry holding its ground

Industrial production was down by 27,1 percent in April 2009, compared to April 2008. The industrial production index was down by 5,1 percent compared to the previous month. Industrial export...

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Guinness record with Loctite

The Guinness World Record for the heaviest vehicle lifted using glue has been broken by Henkel. It has taken only 9 drops of Loctite Super Attack to lift the two...

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New head for Nielsen customer relations

Ágnes Hortobágyi (30) was appointed the new head of Nielsen customer relations on 16. April. She has been working for Nielsen for five years, formerly in a regional position as...

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SIÓ-Eckes and Bomba! breaking up

SIÓ-ECKES Kft will no longer distribute Bomba! products following the termination of the agreement with Büki Üdítő Kft. on 1. July. SIÓ-ECKES Kft. has been the exclusive distributor of Bomba!...

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Irish fed up with excesses produced by Celtic tiger

According to an analysis about the local effects of recession by the Irish Nielsen subsidiary, Irish consumers have quickly turned their back on the excesses produced by the Celtic tiger...

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New managing director for SPAR

As of 1. July 2009, Judit Kiss (40) was appointed one of the four managing directors of SPAR Magyarország Kft. She began her career with SPAR Magyarország in 1990. Since...

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Caribbean atmosphere by Malibu

The limited edition Malibu Island Recipes party bottle bringing us the relaxed atmosphere of the Caribbean is to appear on shelves in the first days of June....

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Hellish pace

Hell Energy Magyarország Kft has achieved spectacular progress in the distribution of HELL energy drinks in the past three years. HELL has become the market leader in Hungary and Romania...

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Haribo Saure Pommes, Haribo Grapefruit

Continuous communication throughout the year targeted at the children, young adult and primary shopper groups. TV campaign supplemented by an indoor campaign in April-May and continuous online presence. Agency: MC...

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A Henkel innovation from 2050

Working out the concept for a Henkel product to be launched in 2050 was the task teams were faced with in the final of the Henkel Innovation Challenge. The team...

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Changes in sales of the top 12 chemical categories

Sales of 60 household chemical and cosmetics categories are monitored by the Nielsen Retail Index. Changes between May 2008-April 2009....

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Women’s hygiene market stable at over HUF 13 billion

Sales of women’s hygiene products exceeded HUF 13.5 billion in the May 2008-April 2009 period. Sales have remained stable. Pantyliners are the biggest segment in the category, accounting for 48...

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Milli Mia Piruet

Creating a spot to support the launch of a new product. Agency: BBDO Customer: FrieslandCampina Hungária Zrt. Product: Milli Mia Piruet Apperance: RTL Klub, Viasat3, Film+, Spektrum, AXN, Hallmark, storytv...

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Home made refreshment

SodaStream, the world leader in home made soft drinks has arrived in Hungary. They manufacture soda machines which allow us to make soda and soft drinks at home. Their products...

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Less garbage in Bőcs

On 5. June, the top management and employees of Borsodi Sörgyár occupied the area surrounding the brewery to dispose of the heaps of garbage dumped illegally, collecting 20 m3 in...

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Summer intimacy

Women’s hygiene products and condoms are usually placed side by side on shelves. Both categories are characterised by constant innovation and challenge to taboos. According to Szilvia Cserepes from SCA...

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Mondi manufacturing its brand new bags in Békéscsaba

Mondi Consumer Flexibles opened its expanded production facility in Békéscsaba on 19. May. As a result of the expansion, production capacity has been doubled, with 2 500 square meters of...

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Kubu for health competition ending

The Kubu for health competition organised by Maspex Olympos Kft. for primary schools has ended successfully. The objective has been to promote the consumption of fruits, fruit juice and vegetables....

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„Thirsty for a prize?”

A prize game is to be held by Tesco-Global Áruházak Zrt. between 15. June and 23. August under the title “Are you thirsty for a prize?” which is intended to...

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E-invoicing gradually adopted by modern retail

According to estimates, electronic invoices have the potential to save EUR 5 for seller and EUR 20 for buyer on average in comparison with paper invoices. It is no wonder...

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What you need to know about Mondi

Mondi is a multinational manufacturer of paper and packaging materials with annual revenues of EUR 6,3 billion in 2007. Its activities are focused on Europe, Russia and South Africa. Mondi...

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New Nespresso production facility in Avenches

The second NESPRESSO Production and Logistic Centre has been opened by Nestlé in Avenches. The new, 400,000 square meter facility will have an initial annual capacity of 4.8 billion NESPRESSO...

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New company operating the Nyiregyháza mall

Operation of the Nyíregyháza mall was taken over by SES Spar European Shopping Centers in April 2009. KORZO is the largest mall in the county with a floor space of...

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New co-chairperson for ECR Magyarország

Katalin Ránky, managing director of L’Oréal Magyarország Kft. was elected the new co-chairperson of ECR Magyarország at the members meeting held on 15. May....

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In 2nd place: Coca-Cola loyalty promotion 2008 – Playing with points on the Coke we site

The loyalty campaign of Coca-Cola HBC Magyarország Kft. focused on teenagers and young adults was conducted between 3. March- 31. December 2008. All caps used on 0.5 litre bottles of...

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Captain Pöttyös waiting for kids again

Pöttyös Boat on Hajógyári Sziget will once again offer a number of exciting programs and games for kids for a period of five weeks from 6. July. Pöttyös Farm will...

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