Winemakers want decentralised marketing strategy
According to the cluster founded in last November, with the participation of the wine regions of Eger, Bükk, Mátraalja and Tokaj; the wine management was not properly in the past, therefore the organization would change the wine marketing fundamentally.
While the producers are paying uniform marketing contributions (ten forints per liter) for their quality wines, the returned marketing contribution rate changes in different wine regions. There are regions where this amount is only fillers, elsewhere the situation is flourishing. The Northern Hungarian Wine Cluster would change this practice – reports Origo.
Related news
Related news
Seven trends shaping in-store marketing and retail design in 2024
Smart brands know that in-store marketing and store design can…
Read more >2024 is a year of challenges for the tobacco industry and retail
Annual tobacco retail sales are expected to have increased in…
Read more >The latest issue of Trade magazine is out now!
The digital version is available with more content once again,…
Read more >