Other
Happy and disgruntled
Date: 2007-11-28 08:00:00
How satisfied are Hungarians? What makes them happy? These questions have been answered by Krzysztof Zagorski, general director of the Warsaw Public Opinion Research Institute. He was the only presenter...
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Sweets at the Cologne ISM: boom with higher prices
Date: 2007-11-28 08:00:00
The ISM exhibition held in Cologne has come into the focus of attention again, as a result of the global boom in the sales of sweets. This event is to...
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Cartoon heroes selling products
Date: 2007-11-28 08:00:00
According to Judit Csányi, managing director of Kidz Entertainment Hungary, licensing agreements are still rarely used in Hungary, but the trend is positive. Though using protected figures for advertising campaigns...
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Frankfurters are the second most popular meat product
Date: 2007-11-28 08:00:00
Over 27,000 tonnes of frankfurters are sold annually. Retail sales exceeded HUF 24 billion, in terms of value in the September 2006 – August 2007 period. According to the Retail...
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Cheap spirits in decline
Date: 2007-11-28 08:00:00
The domestic production of spirits totalled 46 million litres last year. Less than 3,5 per cent of this quantity has been exported. Imports account for 15 per cent of domestic...
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Grüne Woche: business and politics
Date: 2007-11-28 08:00:00
The Grüne Woche food exhibition to be held between 18-27. January 2008 in Berlin is an important source of business an political information. It is also an example of sustainable...
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Putting us in the mood
Date: 2007-11-28 08:00:00
Tamás Pálóczi, managing director of Mood Media Hungary spoke about the methods used to create a specific atmosphere in stores. He pointed out that sensory marketing can be a key...
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Need for renewal among frankfurter brands
Date: 2007-11-28 08:00:00
Private label products have been increasing their share in the market of frankfurters so far. This however, has lead to brand manufacturers increasing their efforts in the field of innovation....
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Christmas party concepts
Date: 2007-11-28 08:00:00
The purpose of Christmas parties is not only to close a given year, but also to serve as the beginning for the next year. There are two types of Christmas...
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East and West meeting at Fruit Logistica
Date: 2007-11-28 08:00:00
As a result of the growing significance of fresh fruits and vegetables in competition among food retailers, the interest displayed towards the Fruit Logistica exhibition to be held between 7-9....
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TV partner for brand building
Date: 2007-11-28 08:00:00
Tamás Sipos, sponsorship manager of TV2 described the advantages of sponsorship over advertising spots. Sponsorship is linked to programs directly. In case of strategic co-operation, the channel offers Brand Care...
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5 Candidates for the „Wine-grower of the Year” award
Date: 2007-11-28 00:00:00
The Hungarian Wine Academy gives the title yearly to the best wine-grower, specialist nominate the candidates. This year Janos Frittmann (Kunsag wine-district), Janos Konyari (Balatonboglar wine-district), Otto Legli (Balatonboglar wine-district),...
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Poster companies in strategic association
Date: 2007-11-28 00:00:00
In the future the firms sell their poster places together, so make a better service for their customers. The six companies Europlakat, EuroAWK, Pont Reklám, ESMA-QIB, Mahir City Poster and...
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Values of Szekszard: Wine and cars
Date: 2007-11-28 00:00:00
The city's 8 most popular winery showed their best wines on the event organised by local Toyota supplier. Kocsis es Tarsa Kft. staged the first Bormustra (Wine checking) last year...
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Sugar can be used by winemaking
Date: 2007-11-28 00:00:00
The only question the percent, Hungary want 2%, EU would give only 1% European Union governments fell to narrow their differences over how to reform Europe's vast wine sector and...
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Fake Waffles in value of HUF 3.5 million
Date: 2007-11-27 00:00:00
The truck came from Serbia to Slovakia and delivered 2,700 kilo sweets. The authority found that 43,000 packages of waffles has a fake trade mark. The driver must bring to...
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HUF 8 billions for sweets in Christmas season
Date: 2007-11-27 00:00:00
Hungarians eat sweets early in value of HUF 120 billion. Costumers give for „Szaloncukor", Hungarian unique, HUF 5.5-6 billion, for chock figures almost HUF 950 million, for sweet gifts HUF...
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New plazas in South-Pest
Date: 2007-11-27 00:00:00
Neo Center investment on Hatar street starts next year's beginning, Köki Center will be overdue. The HUF 15 billion investment Neo center is a multifunctional building. The entertainment place for...
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Exhibition for spare bought, unused products
Date: 2007-11-26 00:00:00
The Waste Reduction Alliance Hungary (HuMuSz) showed the objects at the event organised on „Buy Nothing Day”. In Hungary yearly 5 million tons waste ariesen, what could be minimized with...
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Decrease in retail sales continued
Date: 2007-11-26 00:00:00
According to Hungarian Central Statistic Office the retail sales has been falling since the beginning of the year. The volume of retail sales adjusted for calendar effects decreased by 2.5%...
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Sparkler action for costumers
Date: 2007-11-26 00:00:00
The government started the action to protect the consumers with strong supervising in christmas season. The control period ends on first week in 2008, the most authorities take part in...
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Fake slaughterhouses were found
Date: 2007-11-26 00:00:00
One of them worked in a crumbling hovel in Budapest, in the other in Region Pest pigs and cows were sliced. The processor in Budapest were checked and baned several...
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The online ordered food are not fresh enough in England
Date: 2007-11-26 00:00:00
A snapshot survey by the consumer organisation found “best before” dates were, on average, a day earlier for goods ordered over the internet. Which? bought goods from Tesco, Sainsbury's, Asda...
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Growing markets of refreshers
Date: 2007-11-23 00:00:00
According to Nielsen research 7% more beer, 16% more mineral water, 17% more fruit juice were sold in Hungary between October 2006-September 2007. Store types and quantum of sold refreshers...
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Year's end shopping focus on hypermarkets
Date: 2007-11-22 00:00:00
This year MP4 player and auto navigation set are the most popular christmas gifts. According to Gfk researches in December consumer give 25% more for FMCG as in a normal...
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2008 – Year of Feta
Date: 2007-11-22 00:00:00
Greece is hoping promotion of its trademark salty cheese will win more international clients. Despite winning the exclusive right to call its white cheese feta in 2005, after a long...
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Brussels Plans 'Made in EU' Food Label
Date: 2007-11-22 00:00:00
The European Commission is considering introducing a “made in the EU” label for food and drinks, aimed at identifying products made in the European Union. The proposal, prepared by health...
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Soon opens the first Cortefiel store in Budapest
Date: 2007-11-22 00:00:00
Beginning with 2009, Spanish group Cortefiel will market its own brand in Hungary. Cortefiel is targeting urbanized adults between the age of 30 and 60, which makes it a rival...
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Instead choco Santas Hungarians buy „szaloncukor”
Date: 2007-11-20 00:00:00
According to Gfk Hungaria ConsumerScan datas the demanf for Hungarian christmas candy „szaloncukor” growth in 2006, but 2% less Santas from choco were bought. In the last seasson 4% more...
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Marketing education on IFE-Foodapest
Date: 2007-11-20 00:00:00
The new founded Club of Marketing Consultants organise presentations during the exhibation's periode. There are several presentation on 20 and 22 November and a half day seminar is waiting the...
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