TV partner for brand building

By: trademagazin Date: 2007. 11. 28. 08:00

Tamás Sipos, sponsorship manager of TV2 described the advantages of sponsorship over advertising spots. Sponsorship is linked to programs directly. In case of strategic co-operation, the channel offers Brand Care integrated communication. He used a case study of the program under the title “Nagy fogyás” to describe their co-operation with SPAR. He also emphasised block sponsoring among the innovations used by TV 2.

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