The online ordered food are not fresh enough in England
A snapshot survey by the consumer organisation found “best before” dates were, on average, a day earlier for goods ordered over the internet.
Which? bought goods from Tesco, Sainsbury's, Asda and
Waitrose but said none of the chains surveyed performed worse than the others
overall. It found that the average use-by dates on goods such as carrots,
potatoes and salads bought in store were more than a day later than for online
groceries. One loaf of bread bought in store had a shelf life that was eight
days longer than that of the bread provided by the store's internet service.
The research supports a Which? report from March 2007 which
found about 60% of Asda and Sainsbury's shoppers believed food bought online
was not as fresh as that selected in a store.
Four in 10 customers of Waitrose Deliver and its partner
Ocado, which also delivers Waitrose goods, agreed.
But supermarkets have responded angrily to the survey. They questioned
the accuracy of Which?'s research.
"It was based on one shop, of 10 items. We would be
surprised if this snapshot was representative," said a spokesman.
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