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Alimentaria: opening to the East

Alimentaria, the food exhibition in Spain, one of the biggest European markets is becoming truly international. The event to be held between 10-14. March 2008 will be attended by more...

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Weight Control and Update competing

We have taken a close look at the two best known lifestyle programs and the assortment of products sold under the two labels. According to a survey by GfK Hungária...

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Big trader or wholesaler?

The drastic reduction in the number of retail outlets we had expected a few years ago did not take place. Many retailers are gone, but many new ones have appeared....

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Hungarian and French gastronomy

The Budapest office of the marketing and communication consultants Sopexa held a conference about gastronomic culture and its role in defining identity on 27. March. The conference was also the...

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Bio in movement

Bio products are becoming more popular. Their number is growing not only in market places but stores as well. The proportion of bio products within total Hungarian food consumption is...

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Current figures about our FMCG market

Retail sales of food grew by 11 per cent in terms of value between April 2006 and March 2007. There was double digit growth in 22 categories, while there was...

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Anuga: reservations finishing

FVM Agrármarketing Centrum is planning a collective appearance at one of the major exhibitions, Anuga to be held in Köln, between 13-17 October. 470 square meters have been reserved in...

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Courage

Fight for success is getting tougher. Retailers and manufactures are carpet bombing consumers with promotions. As a result, austerity measures have not quite had the effect in the FMCG market...

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Vegetables and fruits are the most popular bio foods

Vegetables and fruits are the most popular bio-foods, according to consumer research by Gfk. 42 per cent of the customers of bio-foods choose from the above two categories. Bio-bread is...

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Billions – on conditions

By signing the New Hungary Development Plan on 9. May, it was finally decided how much money will be available from the total of HUF 7,000 billion for development of...

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Being different is a matter of life or death

„Either you are different from your competitors, or you are dead”. This was the topic to be discussed at the ECR Europe conference held in Milan, in April. The above...

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The price of quality

It has been a long time since we last had a shortage of food in Hungary. Today, between 45-50 thousand food products are available in Hungary. According to a survey...

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The aim: a logistic centre for bio-products

Over 1800 bio-farms exist in Hungary at the moment and 6,000 domestically produced bio-products are available. Imre Karácsony, managing director of Natur Life Kft. has worked out a 20 year...

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Criteria criticised

The National Association of Food Processing Enterprises (ÉFOSZ) is confident that their recommendations will be taken into consideration in working out the details of operative programs. Approximately HUF 30 billion...

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Participants and exhibitors

Heads of the largest FMCG companies held 150 presentations in three days. The conference titled “Passion for growth” was attended by 2,200 participants, with five Hungarians among them. 42 companies...

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Opportunities for growth

A certain part of consumers are willing to pay the price of higher quality services, as well as that of premium brand products emphasised Judit Szalóky Tóth, director of Nielsen...

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Trademarks – and what is behind them

Quality assurance systems already exist, but after the recent food safety scandals, consumers will require further guarantees of quality. Trade mark certificates which attest to constant, monitored, high quality, or...

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Not very useful for trade

According to György Vámos, purely trading organisations cannot expect to benefit much from programs of the National Development Plan, as significant growth in revenues is a criteria of participation, while...

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Migration between channels

The question “Are we going to have a bad year?” was subject to lively debate at the meeting of Trade Marketing Klub. Krisztina Kovács Consumer Tracking manager of Gfk, spoke...

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Credit cards are for getting over difficulties

According to a study prepared for MacterCard, Hungarian small to medium enterprises use business credit cards primarily as a source of short term bridge financing. According to clients, no fee...

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Children fond of inventive gifts

It is not very difficult to communicate with children, but manufacturers should be aware of the increasingly strict regulations applicable to this activity. Maresi Foodbroker Kft. has several products for...

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New tracks for market research

Market research is a link between seller and buyer. Sellers who have a better knowledge of their target group than their competitors enjoy an enormous advantage. It is no wonder...

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Food direct for woman

Slight lady smiles onto the consumer on the cereal's bag, yoghurt is filled in a bottle which forms the woman body, also the chocolate shows the cheesy woman body. Although...

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Bird flu infects two people in UK

Two people have been infected with the bird flu virus that has caused an outbreak on a farm in North Wales. A further nine people are currently experiencing flu-like symptoms...

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No deal in international coffee talks

Coffee processors and producers will have to wait another year for a new International Coffee Agreement after talks over the last week failed to make a breakthrough.   It means...

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Polish culture and taste in the Central Market Hall

3. Polish Turist Days in Budapest between 31 Mai and 2. June. On the pleasant event not only the polish folk artist and their works, but the famous polish gastronome...

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Winter Invasion 2008 – focus on Budapest culture life

This year the event brought 25 500 extra guest nights to the Budapest hotels with the participation of 70 suppliers. Following the success of the first edition of the Budapest...

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Non-GMO driving Russian food price increase

New voluntary screening and voluntary 'No GMO!' labelling is driving up food prices in Moscow, according to reports. At present only foods sold in Russia that do contain genetically-modified organisms...

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Successful diet competition between companies

The target was not to hunger, but eating scienter and sporting regularly, and helping in it to each other at the workplace.  121 groups with 821 peoples enter for the...

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Ethnic foods gain ground

Growth in the retail ethnic foods in Europe is outpacing overall growth in the foods and drink sector, according to the report of Leatherhead Food International. The new report, called...

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