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Cartoon heroes selling products
Date: 2007-11-28 08:00:00
According to Judit Csányi, managing director of Kidz Entertainment Hungary, licensing agreements are still rarely used in Hungary, but the trend is positive. Though using protected figures for advertising campaigns...
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Fish dead or alive
Date: 2007-11-28 08:00:00
60 per cent of the carp distributed for retail around the end of the year is live. Part of this quantity is processed by the stores, while other fish are...
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Flour, eggs and pasta on top of the price wave
Date: 2007-11-28 08:00:00
Consumer prices showed an average increase of 0.7 per cent in September 2007. According to KSH data, prices were 6.4 per cent up compared to September 2006. Food prices were...
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Grüne Woche: business and politics
Date: 2007-11-28 08:00:00
The Grüne Woche food exhibition to be held between 18-27. January 2008 in Berlin is an important source of business an political information. It is also an example of sustainable...
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Putting us in the mood
Date: 2007-11-28 08:00:00
Tamás Pálóczi, managing director of Mood Media Hungary spoke about the methods used to create a specific atmosphere in stores. He pointed out that sensory marketing can be a key...
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Dynamic face creams, primarily in drugstores
Date: 2007-11-28 08:00:00
Retail sales of daily face creams and cleansers show dynamic growth of 13 per cent and have approached HUF 9 billion annually. According to the Retail Index of Nielsen, drugstores...
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Cattle for slaughter past the bottom
Date: 2007-11-28 08:00:00
Agricultural Business Research Institute (AKI) constantly monitors trends in the world market of poultry and meat. Data from the Market Price Information system of KSH and AKI can be useful...
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East and West meeting at Fruit Logistica
Date: 2007-11-28 08:00:00
As a result of the growing significance of fresh fruits and vegetables in competition among food retailers, the interest displayed towards the Fruit Logistica exhibition to be held between 7-9....
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TV partner for brand building
Date: 2007-11-28 08:00:00
Tamás Sipos, sponsorship manager of TV2 described the advantages of sponsorship over advertising spots. Sponsorship is linked to programs directly. In case of strategic co-operation, the channel offers Brand Care...
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Creams for all age groups
Date: 2007-11-28 08:00:00
Manufacturers of hand creams, face creams and body lotions need to reconcile two different consumer needs. One is that products should only contain natural ingredients, while the other is that...
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Half way correction of course
Date: 2007-11-28 08:00:00
The corrective economic measures seen at present in Hungary are being used at a time of economic boom in the EU and also of growing global uncertainty. The deficit of...
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Prophecies and facts in Tapolca (part 2.)
Date: 2007-11-28 08:00:00
We hard five presentations on the second day of the Tapolca conference about innovative brands, Trade Marketing Klub held a meeting in the evening, while the third day was devoted...
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IFE FOODAPEST: together for the first time
Date: 2007-11-28 08:00:00
According to an agreement between Montgomery International and HUNGEXPO Zrt., the two well-known exhibitions of the food industry have united under the name IFE FOODAPEST. The new event will be...
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Swine sector bleeding from several wounds
Date: 2007-11-28 08:00:00
Meat production is becoming increasingly concentrated in Hungary, with less than fifty enterprises generating three-quarters of domestic sales and the major part of export. The Hungarian meat processing industry ceased...
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Animals behind
Date: 2007-11-28 08:00:00
According to KSH data, the prices of agricultural produce were 18 per cent up in August 2007, compared to August 2006. The average price of plant produce showed an increase...
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Heineken strengthening its brands
Date: 2007-11-28 08:00:00
László Benedek, sales director did not recommend that participants follow the example of the beer industry, as this years expansion was due entirely to the 25 per cent extra tax...
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Important things to know
Date: 2007-11-28 08:00:00
Place: HUNGEXPO Budapesti Vásárközpont Budapest X., Albertirsai út 10., Mail address: 1441 Budapest, Pf. 44; Telephone: 263-6000 Entrance: Gate III. Organisers: HUNGEXPO Zrt., III. Kiállítási Divízió 1101 Budapest, Albertirsai út...
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Mild recession in the poultry sector
Date: 2007-11-28 08:00:00
There have not been many positive developments in recent years for the poultry sector. According to data from the Poultry Product Council, 427,000 tonnes of poultry was sold to industry...
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Decline continuing
Date: 2007-11-28 08:00:00
Revenues of retail stores continued to decline in August 2007. Total sales were 3.6 per cent down compared to August 2006. According to KSH data, the volume of retail sales...
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Building loyalty without damaging brands
Date: 2007-11-28 08:00:00
Anita Carra, trade marketing director of Unilever, spoke about their multi-brand promotions. This year, the key to success has been proactive action and the ability to come up with new...
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United against illegal trade!
Date: 2007-11-28 08:00:00
This sentence was the key idea from the Day of European Commerce held for the third time this year. Sándor Demján, acting chairman of the National Association of Employers and...
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Milk price to continue rising
Date: 2007-11-28 08:00:00
According to Miklós Istvánfalvi, chairman of the Milk Product Council, this year has brought major changes for milk producers. Prices have begun to rise. In July for example, these were...
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Product info from the net
Date: 2007-11-28 08:00:00
According to the Internet Insight Report of Gfk Hungária, Internet is already an important source of pre-purchase information for customers, despite the fact that online sales are still marginal in...
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Poster companies in strategic association
Date: 2007-11-28 00:00:00
In the future the firms sell their poster places together, so make a better service for their customers. The six companies Europlakat, EuroAWK, Pont Reklám, ESMA-QIB, Mahir City Poster and...
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Sugar can be used by winemaking
Date: 2007-11-28 00:00:00
The only question the percent, Hungary want 2%, EU would give only 1% European Union governments fell to narrow their differences over how to reform Europe's vast wine sector and...
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5 Candidates for the „Wine-grower of the Year” award
Date: 2007-11-28 00:00:00
The Hungarian Wine Academy gives the title yearly to the best wine-grower, specialist nominate the candidates. This year Janos Frittmann (Kunsag wine-district), Janos Konyari (Balatonboglar wine-district), Otto Legli (Balatonboglar wine-district),...
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Values of Szekszard: Wine and cars
Date: 2007-11-28 00:00:00
The city's 8 most popular winery showed their best wines on the event organised by local Toyota supplier. Kocsis es Tarsa Kft. staged the first Bormustra (Wine checking) last year...
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New plazas in South-Pest
Date: 2007-11-27 00:00:00
Neo Center investment on Hatar street starts next year's beginning, Köki Center will be overdue. The HUF 15 billion investment Neo center is a multifunctional building. The entertainment place for...
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Fake Waffles in value of HUF 3.5 million
Date: 2007-11-27 00:00:00
The truck came from Serbia to Slovakia and delivered 2,700 kilo sweets. The authority found that 43,000 packages of waffles has a fake trade mark. The driver must bring to...
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HUF 8 billions for sweets in Christmas season
Date: 2007-11-27 00:00:00
Hungarians eat sweets early in value of HUF 120 billion. Costumers give for „Szaloncukor", Hungarian unique, HUF 5.5-6 billion, for chock figures almost HUF 950 million, for sweet gifts HUF...
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