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More informed consumer, faster decisions

Consumer decision-making patterns, according to new consumer research released today by global public relations firm Weber Shandwick.   Decision-making among global consumers has accelerated in recent years. Nearly two-thirds (63...

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Obesity white paper from European Commission

The European Commission yesterday adopted a white paper setting out a European strategy on nutrition, overweight and obesity, including plans to review progress in three years. In the majority of...

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United Biscuits rolls out healthier crisps

Following its decision to cut saturated fats from top snack lines, European biscuit and crisp manufacturer United Biscuits UK (UBUK) is venturing further into healthier reformulation with the relaunch of...

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Alcohol and tobacco tax to rise in Estonia next year

A previous decision, alcohol is to rise in price by ten per cent from the beginning of 2008. Now the government decided to raise the tax on alcohol by a...

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Father's Day Sales Expected to Reach $9.9 Billion in the US

The NRF 2007 Father's Day Consumer Intentions and Actions Survey, conducted by BIGresearch, found that 76 percent of Americans plan to celebrate Father's Day. Those who plan to celebrate will...

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By now Germans dont want to eat Polish meat

The local sanitary services of the Berlin district of Moabit have qualified Polish meat as health-threatening. Initially, they did not even have to conduct sophisticated tests. The meat looked so...

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Courage

Fight for success is getting tougher. Retailers and manufactures are carpet bombing consumers with promotions. As a result, austerity measures have not quite had the effect in the FMCG market...

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Manufacturers’ brands a hair ahead

Among cosmetics in general, manufacturers’ brands have been quite successful against private labels so far, but among shampoos, they seem to be staging a true counter-attack. The market share of...

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Feeling like travelling again

The number of nights spent at commercial places of accommodation by foreign and domestic guests in the first quarter of the year grew by 6 per cent compared to the...

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The price of quality

It has been a long time since we last had a shortage of food in Hungary. Today, between 45-50 thousand food products are available in Hungary. According to a survey...

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One out of two deodorants are still sprays

The size of the deodorant market has exceeded HUF 12 billion. Retail sales grew by 9 per cent in terms o value in the March 2006–February 2007 period. 40 per...

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How to measure success?

As Péter Biczó director of Price Waterhouse Coopers Kft. has pointed it out to us, different figures may be used to describe market success, according to different systems of accounting....

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Opportunities for growth

A certain part of consumers are willing to pay the price of higher quality services, as well as that of premium brand products emphasised Judit Szalóky Tóth, director of Nielsen...

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Fragrance is not all that matters to women

While sales of deodorants for women show steady growth from year to year, the same cannot be said about deodorants for men and this is not the only difference. Regarding...

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Croatian retailers resisting

As lake Balaton cannot be compared to the Adriatic sea, retail business in Croatia is also hard to compare with the Hungarian retail sector. Hardly any Hungarian products can be...

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Alimentaria: opening to the East

Alimentaria, the food exhibition in Spain, one of the biggest European markets is becoming truly international. The event to be held between 10-14. March 2008 will be attended by more...

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Weight Control and Update competing

We have taken a close look at the two best known lifestyle programs and the assortment of products sold under the two labels. According to a survey by GfK Hungária...

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Big trader or wholesaler?

The drastic reduction in the number of retail outlets we had expected a few years ago did not take place. Many retailers are gone, but many new ones have appeared....

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Credit cards are for getting over difficulties

According to a study prepared for MacterCard, Hungarian small to medium enterprises use business credit cards primarily as a source of short term bridge financing. According to clients, no fee...

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Bio in movement

Bio products are becoming more popular. Their number is growing not only in market places but stores as well. The proportion of bio products within total Hungarian food consumption is...

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Migration between channels

The question “Are we going to have a bad year?” was subject to lively debate at the meeting of Trade Marketing Klub. Krisztina Kovács Consumer Tracking manager of Gfk, spoke...

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Hungarian and French gastronomy

The Budapest office of the marketing and communication consultants Sopexa held a conference about gastronomic culture and its role in defining identity on 27. March. The conference was also the...

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Vegetables and fruits are the most popular bio foods

Vegetables and fruits are the most popular bio-foods, according to consumer research by Gfk. 42 per cent of the customers of bio-foods choose from the above two categories. Bio-bread is...

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Current figures about our FMCG market

Retail sales of food grew by 11 per cent in terms of value between April 2006 and March 2007. There was double digit growth in 22 categories, while there was...

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Success of Hungarian food and wines in Spain

A promotion with sampling called “European Weeks” was held in the stores of the retail chain El Corte Inglés, between 10-15 March. The products of 19 Hungarian companies were among...

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The aim: a logistic centre for bio-products

Over 1800 bio-farms exist in Hungary at the moment and 6,000 domestically produced bio-products are available. Imre Karácsony, managing director of Natur Life Kft. has worked out a 20 year...

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Billions – on conditions

By signing the New Hungary Development Plan on 9. May, it was finally decided how much money will be available from the total of HUF 7,000 billion for development of...

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Anuga: reservations finishing

FVM Agrármarketing Centrum is planning a collective appearance at one of the major exhibitions, Anuga to be held in Köln, between 13-17 October. 470 square meters have been reserved in...

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Trademarks – and what is behind them

Quality assurance systems already exist, but after the recent food safety scandals, consumers will require further guarantees of quality. Trade mark certificates which attest to constant, monitored, high quality, or...

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Criteria criticised

The National Association of Food Processing Enterprises (ÉFOSZ) is confident that their recommendations will be taken into consideration in working out the details of operative programs. Approximately HUF 30 billion...

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