Germans save on luxury goods

By: trademagazin Date: 2008. 11. 28. 00:00

Germans have changed their consumption trends, because of the financial crisis they buy less organic foods, sweets and alcohol.

 Only every tenth households said it
save on the quality of the food – concluded a survey by Nielsen
Research Company. One third of the questioned 9,000 Germans said it
is choosing a cheaper place to shop, a part of them renounce about
luxury things. ¾ of the Germans is looking for price
decreasing and packaging offers. Privat label products are more
popular as before. People save on detergents and other households
chemicals too.  

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