Other
Entrepreneurs want cauntable business environment
Date: 2008-05-07 00:00:00
The Hungarian Economy is very ill – said Klara Perjes mayor of Gyula – on a business forum of the National Association of Entrepreneurs and Employers in Gyula. On this...
Read more
Domestic sales prices of the whole industry grew by 10.8%
Date: 2008-05-06 00:00:00
The highest monthly price increase occurred in manufacturing of refined petroleum products (2.6%) which was mainly due to the price rise of the world market prices of oil and oil...
Read more
Illegal alcohol plant in Hejokeresztur
Date: 2008-05-06 00:00:00
The employees of Hungarian Costum and Finance Guard found illegal alcohol and materials to make it in value of HUF 17 million. The family hous worked as an illegal alcohol...
Read more
Retailers unhappy about Polish trading law
Date: 2008-05-06 00:00:00
The Act imposing tight limitations on large-area retail spaces with a surface area exceeding 400 square metres. IKEA has held back an overwhelming majority of its investments in Poland due...
Read more
„Organic” products from discounts to shops with fake label
Date: 2008-05-05 00:00:00
The abuser company bought cheap products at hypermarkets and relabel them, after that sold it as „organic” products to several stores in Budapest and Pécs. In Hungary only products controlled...
Read more
US consumers attitude to change
Date: 2008-05-05 00:00:00
Everyone is looking to save by altering where they shop, how they shop and the brands they buy – according to AC Nielsen US. Since March 2007, according to...
Read more
(HU) Lassan nőnek a reálkeresetek, gyorsul az ipari termelés
Date: 2008-05-05 00:00:00
...
Read more
(HU) Európa-szerte a Nivea és a Nokia a legmegbízhatóbb márka
Date: 2008-05-05 00:00:00
...
Read more
Yoghurt sales showing higher concentration than fruit yoghurts
Date: 2008-05-01 08:00:00
Owing to the popularity of healthier dietary trends, yoghurt consumption is popular. According to Nielsen data, unflavoured yoghurts produced growth of 6 per cent in terms of quantity in the...
Read more
Click and win!
Date: 2008-05-01 08:00:00
Marketing campaigns can no longer be successful without using the Internet as well. The Internet has become part of our everyday life and our media consumption. Internet penetration in the...
Read more
Co-ordination, legislation – together
Date: 2008-05-01 08:00:00
VPOP has called for setting up of a Strategic Committee composed of representatives of all the competent Ministries, and the trade organisations, to work out recommendations and amendments to the...
Read more
Yoghurt drinks happy in the bottle
Date: 2008-05-01 08:00:00
Pro-biotic is not a new word, but it seems to have become the main driving force behind the expansion of the yoghurt market, as this seems to be the most...
Read more
Sponsoring helps brands to overcome background noise
Date: 2008-05-01 08:00:00
Sponsoring allows a brand and a program to be linked in a creative way, according to Krisztián Kovács, sales director of TV2. Sponsoring is an important part of their integrated...
Read more
Entities liable to pay environmental charge:
Date: 2008-05-01 08:00:00
– first distributor of product, in case of domestic production, or entity using it for its own purposes; – first domestic distributor of product, in case of import from EU,...
Read more
Yoghurt consumed in over three-quarter of households
Date: 2008-05-01 08:00:00
According to data from the ConsumerScan of GfK Hungária, 8 out of 10 Hungarian households bought yoghurt in 2007. Though total sales grew somewhat as a result of the 9...
Read more
Advertising in stores
Date: 2008-05-01 08:00:00
It has many names: POS, POP, in store, POP communication etc. , but we all know what it is about: reaching consumers in the stores. This is becoming increasingly important...
Read more
Tax return changing
Date: 2008-05-01 08:00:00
As of 1. January, annual returns concerning the environmental charge were replaced by monthly, or quarterly returns, depending on how VAT returns are submitted by the taxpayer....
Read more
Mineral water over HUF 44 billion
Date: 2008-05-01 08:00:00
Sales of mineral water grew by 10 per cent in 2007 in terms of quantity, approaching 900 million litres. Sales increased by 14 per cent in terms of value and...
Read more
Hungarian Post Office in the dm market
Date: 2008-05-01 08:00:00
The Hungarian Post Office established its lifestyle data base in 2007. This allows companies to use a far more effective solution for reaching potential clients. The data base which holds...
Read more
Solutions offered by OTP Bank for corporate clients and local governments
Date: 2008-05-01 08:00:00
Favourable financing opportunities refinanced by EIB are open for local governments and companies. Pál Kovács, managing director of the Commercial Banking Division of OTB Bank has told us about the...
Read more
BRAU Beviale again this year
Date: 2008-05-01 08:00:00
1,400 exhibitors and 36,000 visitors are expected to attend the BRAU Beviale exhibition to be held in Nurenberg between 12-14. November, which is one of the most important international events...
Read more
Customers looking for innovation in mineral water as well
Date: 2008-05-01 08:00:00
According to Nielsen data, expansion has been unbroken in the market of mineral water. Consumers want innovation in this category as well. “Unbroken” expansion means double digit annual growth. However,...
Read more
Success guaranteed
Date: 2008-05-01 08:00:00
We are usually surprised to receive unexpected packages like catalogues, samples or the like. The objective of direct marketing is to make personal contact with consumers. Direct marketing can be...
Read more
Tunisia – the most European Arab country
Date: 2008-05-01 08:00:00
Tunisia is a popular tourist destination among Hungarians. It has no oil like its neighbours, yet its economy based primarily on tourism, produced 8 per cent growth last year. Progress...
Read more
Record breaking Alimentaria
Date: 2008-05-01 08:00:00
Over five thousand companies from 70 countries attended the Alimentaria 2008 exhibition, which closed on 14. March. The total number of guests was 158,000. Italy was the largest exhibitor with...
Read more
9 litres of mineral water consumed by households
Date: 2008-05-01 08:00:00
According to data from the ConsumerScan of GfK Hungária, the quantity of mineral water consumed by households was up by 15 per cent in 2007, compared to 2006. Sales grew...
Read more
Interactive pictures and data for protecting forest
Date: 2008-05-01 08:00:00
1to1 or interactive direct marketing is a form of communication based on digital printing technology and allows two-way communication between sender and receiver. M. C. Direct, an expert in this...
Read more
Hans-Georg Häusel: Brain Script (Why do customers buy?)
Date: 2008-05-01 08:00:00
What is the actual driving force behind customers or consumers? Why do they buy? What can we do to make them buy more? This book by Häusel Brain Script is...
Read more
ECRM – a missed chance to score
Date: 2008-05-01 08:00:00
This year’s food retail meeting of ECRM was held in the second week of March in Budapest. Only three Hungarian companies attended the meeting where retailers have the time to...
Read more
