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Everything for the client
Date: 2007-04-25 08:00:00
Clients of consulting services in Hungary are either local subsidiaries of multinationals, which expect to get the same service as anywhere else, or Hungarian companies which are often in the...
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Coffee festival at the travel exhibition
Date: 2007-04-25 08:00:00
The First Hungarian Latte Art Festival organised jointly by several companies and held on 30. March could be a milestone in the development of Hungarian coffee culture. These companies –...
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Time to move on from basics to extras
Date: 2007-04-25 08:00:00
Most households are well equipped nowadays, which means the main motive behind new purchases is buying modern technology. The price-focused attitude is becoming even less common here than in the...
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Manchester, England, England…
Date: 2007-04-25 08:00:00
The song from the musical “ Hair” does not mean too much to today’s teenagers. The football club Manchester United is the first thing most people think of when they...
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Peanut bars are the most popular
Date: 2007-04-25 08:00:00
Flavour is the most important factor in choosing a chocolate, according to the findings of a recent survey. Peanut/ almond flavoured bars are the most popular (44 %). 7 out...
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Clotted cream, cottage cheese, yoghurt: booming sales
Date: 2007-04-25 08:00:00
Clotted dairy products form an important part of the assortment of food stores. Among categories measured by Nielsen, clotted cream took 10th place, while cottage cheese ended up in 18th...
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What is a tax refund for?
Date: 2007-04-25 08:00:00
A tax refund for manufacturers would help them to retain their leading position in the market of household electric appliances and employees to keep their jobs according to a proposal...
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Corporate football
Date: 2007-04-25 08:00:00
Recently, I had the opportunity to become familiar (again) with the daily operative tasks of talented sales reps with a few years of experience. The objective was to tailor their...
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Medals for most of the Hungarian spirits
Date: 2007-04-25 08:00:00
Hungary finished in third place in the biggest Central European competition for distillery products, Destillata. 1446 products from 170 distilleries of 8 countries competed in the final held in Kufstein....
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How should I tell you?
Date: 2007-04-25 08:00:00
Clotted dairy products are healthy, but this fact is rather difficult to communicate. More expensive categories show more dynamic development, but this is also a HUF 50 billion segment. Increasing...
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Rejuvenating cure with Forgó-Morgó
Date: 2007-04-25 08:00:00
More than 188 million electric appliances which are over 10 years old are used in European households. Their proportion is 40 per cent in Hungarian households. Hungary has joined the...
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The system of six thinking hats
Date: 2007-04-25 08:00:00
Improving the efficiency of decision making is ever more frequently a topic of discussion in business literature. In April, two lectures were given by Edward de Bono about the peculiar...
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Brno Fair presented
Date: 2007-04-25 08:00:00
A press conference was held by the general director of the Brno Fair, Jin Skrla and the Ambassador of the Czech Republic, Jaromir Plisek. Nine air conditioned exhibition halls equipped...
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Impulse for the ice cream market
Date: 2007-04-25 08:00:00
The unusually warm weather had a favourable effect on the retail sales of ice cream. Retail sales of ice creams grew by 26 per cent in terms of value last...
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What is CECED?
Date: 2007-04-25 08:00:00
CECED was founded by eleven manufacturers and distributors of household appliances in 2004. The founders were BSH Kft. (distributor of the brands Bosch, Siemens and Ufesa ), DOMETIC Rt., Electrolux...
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Domestic training to keep up
Date: 2007-04-25 08:00:00
According to Erika Szabó, strategic director of Manager Könyvkiadó, there is demand for such programs in Hungary. The training course „Six Thinking Hats – Stages of parallel thinking” offered by...
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Széchenyi Card: always at hand
Date: 2007-04-25 08:00:00
64 savings co-operatives have joined the sales network of Széchenyi Card so far, as a result of an agreement signed with the National Alliance of Savings Co-operatives and Takarékszövetkezeti Bank...
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Specialities for the summer ice age
Date: 2007-04-25 08:00:00
When hyper markets lose market share in a category, while private labels are more popular than ever, it is reasonable to suspect discount stores behind this trend. Discounts stores not...
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Several benefits pointed out in the campaign
Date: 2007-04-25 08:00:00
In this campaign, CECED intends to point out how much more energy is consumed by older household machinery compared to modern and efficient models. It is also emphasised that retailers...
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When families argue about the holiday
Date: 2007-04-25 08:00:00
– How did you become a researcher of human thinking? – I studied medicine in the USA, in Madison and I became interested in the nature of thinking during my...
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Failure to pay no longer a shame
Date: 2007-04-25 08:00:00
AccAccording to a recent analysis by Coface Hungary the insolvency rate for Hungarian enterprises grew by 24 per cent in the first quarter of the year, compared to the same...
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Gel fix and preserving sugar on top of the list
Date: 2007-04-25 08:00:00
According to the Retail Index of Nielsen, preservation of fruits at home is becoming more popular. Sales grew by 43 per cent in terms of value between February 2006 –January...
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High prestige ice tea brands
Date: 2007-04-25 08:00:00
Lemon and peach, relative expensiveness and a growth rate of 20 per cent annually – these are all characteristics of the ice tea market. Ice tea is a growing category...
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When competitors use price to attack
Date: 2007-04-25 08:00:00
Manufacturers of brands are ever more frequently faced with competition which uses low prices. Most of them are forced to review their price strategy as a result of a challenge...
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Still possible to register for Anuga
Date: 2007-04-25 08:00:00
Registrations will be accepted for Anuga, the largest food fair in Europe this year, to be held between 13-17. October, till 1. June. Agricultural Marketing Centre (AMC) has booked 120...
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Compact preservatives are for young people as well
Date: 2007-04-25 08:00:00
Sometimes modern convenience products serve to preserve traditions. Making jam, or preserving fruits at home would probably disappear from kitchens if such processes could not be completed much faster than...
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Market share of more expensive nectars and juices growing
Date: 2007-04-25 08:00:00
While HoReCaA sales of fruit and vegetable juices fell by 4 per cent in terms in volume, the same grew by 3 per cent in terms of value between December...
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From in-store tools to promotions
Date: 2007-04-25 08:00:00
In our last issue, we gave you an account of the topics discussed during the morning of the annual meeting of Trade Marketing Klub. This is what we talked about...
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Less imported products of higher quality
Date: 2007-04-25 08:00:00
The proportion of imported products on the shelves of food stores did not increase last year, but quality was better than before.. However, manufacturers and retailers do not seem to...
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