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Everything for the client

Clients of consulting services in Hungary are either local subsidiaries of multinationals, which expect to get the same service as anywhere else, or Hungarian companies which are often in the...

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Coffee festival at the travel exhibition

The First Hungarian Latte Art Festival organised jointly by several companies and held on 30. March could be a milestone in the development of Hungarian coffee culture. These companies –...

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Italy

Italy is our second largest export market in the EU, while it is our sixth biggest supplier in terms of imports. Export revenues totalled EUR 349, showing growth of 21,6...

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Time to move on from basics to extras

Most households are well equipped nowadays, which means the main motive behind new purchases is buying modern technology. The price-focused attitude is becoming even less common here than in the...

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Manchester, England, England…

The song from the musical “ Hair” does not mean too much to today’s teenagers. The football club Manchester United is the first thing most people think of when they...

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Peanut bars are the most popular

Flavour is the most important factor in choosing a chocolate, according to the findings of a recent survey. Peanut/ almond flavoured bars are the most popular (44 %). 7 out...

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Clotted cream, cottage cheese, yoghurt: booming sales

Clotted dairy products form an important part of the assortment of food stores. Among categories measured by Nielsen, clotted cream took 10th place, while cottage cheese ended up in 18th...

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What is a tax refund for?

A tax refund for manufacturers would help them to retain their leading position in the market of household electric appliances and employees to keep their jobs according to a proposal...

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Corporate football

Recently, I had the opportunity to become familiar (again) with the daily operative tasks of talented sales reps with a few years of experience. The objective was to tailor their...

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Medals for most of the Hungarian spirits

Hungary finished in third place in the biggest Central European competition for distillery products, Destillata. 1446 products from 170 distilleries of 8 countries competed in the final held in Kufstein....

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How should I tell you?

Clotted dairy products are healthy, but this fact is rather difficult to communicate. More expensive categories show more dynamic development, but this is also a HUF 50 billion segment. Increasing...

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Rejuvenating cure with Forgó-Morgó

More than 188 million electric appliances which are over 10 years old are used in European households. Their proportion is 40 per cent in Hungarian households. Hungary has joined the...

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The system of six thinking hats

Improving the efficiency of decision making is ever more frequently a topic of discussion in business literature. In April, two lectures were given by Edward de Bono about the peculiar...

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Brno Fair presented

A press conference was held by the general director of the Brno Fair, Jin Skrla and the Ambassador of the Czech Republic, Jaromir Plisek. Nine air conditioned exhibition halls equipped...

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Impulse for the ice cream market

The unusually warm weather had a favourable effect on the retail sales of ice cream. Retail sales of ice creams grew by 26 per cent in terms of value last...

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What is CECED?

CECED was founded by eleven manufacturers and distributors of household appliances in 2004. The founders were BSH Kft. (distributor of the brands Bosch, Siemens and Ufesa ), DOMETIC Rt., Electrolux...

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Domestic training to keep up

According to Erika Szabó, strategic director of Manager Könyvkiadó, there is demand for such programs in Hungary. The training course „Six Thinking Hats – Stages of parallel thinking” offered by...

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Széchenyi Card: always at hand

64 savings co-operatives have joined the sales network of Széchenyi Card so far, as a result of an agreement signed with the National Alliance of Savings Co-operatives and Takarékszövetkezeti Bank...

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Specialities for the summer ice age

When hyper markets lose market share in a category, while private labels are more popular than ever, it is reasonable to suspect discount stores behind this trend. Discounts stores not...

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Several benefits pointed out in the campaign

In this campaign, CECED intends to point out how much more energy is consumed by older household machinery compared to modern and efficient models. It is also emphasised that retailers...

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When families argue about the holiday

– How did you become a researcher of human thinking? – I studied medicine in the USA, in Madison and I became interested in the nature of thinking during my...

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Failure to pay no longer a shame

AccAccording to a recent analysis by Coface Hungary the insolvency rate for Hungarian enterprises grew by 24 per cent in the first quarter of the year, compared to the same...

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Gel fix and preserving sugar on top of the list

According to the Retail Index of Nielsen, preservation of fruits at home is becoming more popular. Sales grew by 43 per cent in terms of value between February 2006 –January...

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High prestige ice tea brands

Lemon and peach, relative expensiveness and a growth rate of 20 per cent annually – these are all characteristics of the ice tea market. Ice tea is a growing category...

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When competitors use price to attack

Manufacturers of brands are ever more frequently faced with competition which uses low prices. Most of them are forced to review their price strategy as a result of a challenge...

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Still possible to register for Anuga

Registrations will be accepted for Anuga, the largest food fair in Europe this year, to be held between 13-17. October, till 1. June. Agricultural Marketing Centre (AMC) has booked 120...

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Compact preservatives are for young people as well

Sometimes modern convenience products serve to preserve traditions. Making jam, or preserving fruits at home would probably disappear from kitchens if such processes could not be completed much faster than...

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Market share of more expensive nectars and juices growing

While HoReCaA sales of fruit and vegetable juices fell by 4 per cent in terms in volume, the same grew by 3 per cent in terms of value between December...

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From in-store tools to promotions

In our last issue, we gave you an account of the topics discussed during the morning of the annual meeting of Trade Marketing Klub. This is what we talked about...

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Less imported products of higher quality

The proportion of imported products on the shelves of food stores did not increase last year, but quality was better than before.. However, manufacturers and retailers do not seem to...

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