Other
The market has expanded both in terms of value and volume
Date: 2007-01-31 08:00:00
Fruit tea has become more popular than black tea, according to November 2006 – October 2006 retail figures. Herbal tea and green tea have also gained market share at the...
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30 years of shopping malls
Date: 2007-01-31 08:00:00
The history of shopping malls in Hungary – reviewed in a fresh a KSH publication – began with Flórián Üzletközpont thirty years ago. Modern malls, which brought new shopping habits,...
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Teas are not all black nowadays
Date: 2007-01-31 08:00:00
The tea market seems to have benefited from the myth that black teas are not as healthy as other types, because attention turned to these other kinds of tea, which...
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Food conscious minority
Date: 2007-01-31 08:00:00
According to a survey by GfK Hungária Market research, people who choose food consciously are still the minority. 58 per cent of the 1000 people interviewed believe that they eat...
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Tablets subject to strict scrutiny
Date: 2007-01-31 08:00:00
A ministerial decree was published at the end of last year about trading of medicine outside pharmacies with the names of medicines which can be sold this way. A decree...
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Men prefer smaller stores
Date: 2007-01-31 08:00:00
According to a recent study by GfK Hungária Market Research about the process of shopping under the title “Shopping Monitor”, the most important considerations for Hungarian customers in food stores...
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Stores still waiting
Date: 2007-01-31 08:00:00
Sales of OTC medicines outside pharmacies are not expected to exceed HUF 12-13 billion, which is a tiny fraction of the HUF 500 billion total sales in the retail trade...
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We are the most pessimistic
Date: 2007-01-31 08:00:00
Eurochambres has prepared a survey of 78 thousand companies from 27 European countries. While Danish companies proved to be the most optimistic about future prospects, Hungarians were among the most...
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EUR 38 million market in Austria
Date: 2007-01-31 08:00:00
A growing quantity of medicinal products which require no prescription are sold in Austrian food stores and – according to ACNielsen – the rate of growth is increasing. Growth is...
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Global players in the lead
Date: 2007-01-31 08:00:00
A report about changes taking place in the consumer-customer trends of developing countries is published every second year by Pricewaterhouse Coopers. The last issue dealt with changes detected up till...
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OTC: dominated by pharmacies
Date: 2007-01-31 08:00:00
According to figures by GfK Hungária, the number of households in Hungary which purchased OTC products, which require no prescription, fell by 10 per cent in the first half of...
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No more superlatives
Date: 2007-01-31 08:00:00
How can promotions be advertised? Should we emphasises superlatives, or is present Hungarian practice in line with EU guidelines at all? For answers, we turned to dr. Judit Firniksz, of...
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Is it worth it?
Date: 2007-01-31 08:00:00
I can only hope that the food scandals of recent weeks will serve as a warning to all players in the food market. They should consider carefully, whether short-term profits...
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POS superlative
Date: 2007-01-31 08:00:00
Salon POPAI is an exhibition for advertising and information, digital media, store furniture, merchandising and commercial architecture. The most popular and fascinating part of the exhibition was where innovations competing...
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Tougher income tax, more lenient special taxes
Date: 2007-01-31 08:00:00
In 2007, a number of allowances related to income tax will disappear. Income tax rates will not change, but the 18 per cent tax base will be HUF 1.7 million...
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Food reality
Date: 2007-01-31 08:00:00
Electronic media has brought the world into our living room. Nowadays, a new type of reality show is the trend: live reports about food scandals, with all the tricks used...
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Damocles’ sword and in-store marketing
Date: 2007-01-31 08:00:00
Efficiency of in-store promotional tools had been considered to be immeasurable for a long time. This is changing however, as a result of trade marketing methods becoming more widely used....
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Rising, falling and returning
Date: 2007-01-31 08:00:00
Registration tax which was introduced in 2004 to replace consumption tax and compensate for the effects of VAT reductions, turned out to be a Janus-faced tax. Regulations regarding registration tax...
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Small tigers
Date: 2007-01-31 08:00:00
“100 small tigers” is the title of a fascinating publication by Coface Hungary and Üzlettárs magazine. The research data from independent researchers of Coface and Corvinus University is interesting reading...
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Kissing tortoises and the environment
Date: 2007-01-31 08:00:00
Germans are less enthusiastic about spontaneity in food stores than other European nations. Though they watch prices, they are more concerned with “more value for the same price”. This is...
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Why is headache more expensive on a Sunday?
Date: 2006-11-20 08:00:00
Gyorgy Vamos of National Trade Association was arguing very strongly for the opening of the drug-market on the pages of Népszabadság. In his article published in mid-October he was reasoning,...
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Larger size shower gels are more popular
Date: 2006-11-20 08:00:00
Shower gel sales continue to expand: retail sales in excess of HUF 10 billion showed an increase of 8 per cent in terms of value and 14 per cent in...
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Consumption growing after lifting of duties
Date: 2006-11-20 08:00:00
The legal market of liquors in Hungary has risen by 1-1.5 % in 2005, and has reached the amount of 47 million liters, first of all due to the growing...
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Faked washing powder brands
Date: 2006-11-20 08:00:00
More than 33 tons of faked washing powder was confiscated in a XI. district warehouse. The names of two well known brands were used for the washing powder-imitations which contained...
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Natural is the trend in shower gels
Date: 2006-11-20 08:00:00
According to surveys, shower gels are more popular in Hungary compared to neighbouring countries, though consumption has not reached the Western European level yet. Why is this? Private labels account...
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