Market News

Small growth at Hungarian industrial output

Hungary industrial output growth retreats to 4.3% yr/yr in March from 9.8% in Feb.  According to Central Statistics Office (KSH) Hungary's industrial output decreased by 2.6% month on month (vs....

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In the face of price increase the buyer of cooking oil is stabil

Last year July one liter cooking oil costed HUF 245, this year in February it grew by 65% and costs HUF 405.  According to GfK Hungary's ConsumerScan research people bought...

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FruitVeb to Campagne for a more Fruit Taste World

The Hungarian Fruit and Vegetable Product Organisation (FruitVeb) want to populize the Hungarian products in Hungary and abroad. The organisation has a HUF 70 million ad budget, the goal is...

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Entrepreneurs want cauntable business environment

The Hungarian Economy is very ill – said Klara Perjes mayor of Gyula – on a business forum of the National Association of Entrepreneurs and Employers in Gyula. On this...

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(HU) Új elnök az ÉFOSZ élén

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Domestic sales prices of the whole industry grew by 10.8%

The highest monthly price increase occurred in manufacturing of refined petroleum products (2.6%) which was mainly due to the price rise of the world market prices of oil and oil...

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Illegal alcohol plant in Hejokeresztur

The employees of Hungarian Costum and Finance Guard found illegal alcohol and materials to make it in value of HUF 17 million.  The family hous worked as an illegal alcohol...

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Retailers unhappy about Polish trading law

The Act imposing tight limitations on large-area retail spaces with a surface area exceeding 400 square metres.  IKEA has held back an overwhelming majority of its investments in Poland due...

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„Organic” products from discounts to shops with fake label

The abuser company bought cheap products at hypermarkets and relabel them, after that sold it as „organic” products to several stores in Budapest and Pécs. In Hungary only products controlled...

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US consumers attitude to change

Everyone is looking to save by altering where they shop, how they shop and the brands they buy – according to AC Nielsen US.   Since March 2007, according to...

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Improving global living standards, expanding market for chemical products

World-wide sales of chemical products have expanded at a faster rate than previously, since the last Nielsen survey. The Nielsen survey covered 29 categories and its findings were published in...

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The power of agencies

According to an estimate by the Hungarian Advertising Association, total advertising spending in Hungary amounts to HUF 180 billion annually. The FMCG sector accounts for 20-22 per cent of this...

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First in Europe regarding frequency of shopping

Average Austrians visit hyper or supermarkets 18 times per month and discount stores on 6 occasions. This makes them the European champions regarding the frequency of shopping. However, the disadvantage...

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Faktoring ABC – about factoring in simple terms

We hear about factoring every day, but relatively few businesses actually use this financial service. Probably, not many people are familiar with the advantages of factoring. We have asked Andrea...

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Ads expected to inform, rather than influence

According to a survey conducted by GfK Hungária in February 2007, 4 out of 10 people are open to innovations and willing to try new products. Advertisements are primarily expected...

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Changes in legislation concerning the environmental charge

This year, the Customs Authority has taken over tasks related to the environmental charge from APEH. As László Deák, one of the directors of PricewaterhouseCoopers has told us, this will...

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Yoghurt sales showing higher concentration than fruit yoghurts

Owing to the popularity of healthier dietary trends, yoghurt consumption is popular. According to Nielsen data, unflavoured yoghurts produced growth of 6 per cent in terms of quantity in the...

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Click and win!

Marketing campaigns can no longer be successful without using the Internet as well. The Internet has become part of our everyday life and our media consumption. Internet penetration in the...

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Co-ordination, legislation – together

VPOP has called for setting up of a Strategic Committee composed of representatives of all the competent Ministries, and the trade organisations, to work out recommendations and amendments to the...

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Yoghurt drinks happy in the bottle

Pro-biotic is not a new word, but it seems to have become the main driving force behind the expansion of the yoghurt market, as this seems to be the most...

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Sponsoring helps brands to overcome background noise

Sponsoring allows a brand and a program to be linked in a creative way, according to Krisztián Kovács, sales director of TV2. Sponsoring is an important part of their integrated...

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Entities liable to pay environmental charge:

– first distributor of product, in case of domestic production, or entity using it for its own purposes; – first domestic distributor of product, in case of import from EU,...

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Yoghurt consumed in over three-quarter of households

According to data from the ConsumerScan of GfK Hungária, 8 out of 10 Hungarian households bought yoghurt in 2007. Though total sales grew somewhat as a result of the 9...

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Advertising in stores

It has many names: POS, POP, in store, POP communication etc. , but we all know what it is about: reaching consumers in the stores. This is becoming increasingly important...

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Tax return changing

As of 1. January, annual returns concerning the environmental charge were replaced by monthly, or quarterly returns, depending on how VAT returns are submitted by the taxpayer....

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Mineral water over HUF 44 billion

Sales of mineral water grew by 10 per cent in 2007 in terms of quantity, approaching 900 million litres. Sales increased by 14 per cent in terms of value and...

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