News and articles
9 tips for more attractive stores
Ron Lutz, executive vice president of retail experience company Miller Zell collected those methods in an article for Retail Customer Experience that can make stores more spectacular for shoppers. His...
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Podcast series continues
Retail Decoded, a podcast series by the international association Shop! now already has four episodes. In the latest episode experts share their thoughts on store design and fitting. You can...
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Surfing on the sea of milk
By July the production price of milk had dropped nearly 10 percent, but August brought a 2-percent increase. According to the Agricultural Economics Research Institute (AKI), milk’s export price was...
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Papapapapapa
Mainstream breweries are launching more and more pale ales (PA) in the Hungarian market. The beer’s strong hopped version is called IPA, while the ones made with trendy US hops...
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New Book of Excellent Wines
The latest edition of the Book of Excellent Wines was published in October. It was six years ago that the National Wine Excellence Programme started, and by now it has...
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Love and investment
Baron György Twickel, the owner of Twickel Wine Estate announced that this year’s grape yield had been satisfactory, so Twickel wines will have excellent acidity. The baron added that a...
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Who is the data protection official?
The General Data Protection Regulation (GDPR) of the European Union affects all businesses, including hotels and restaurants as they also manage personal data. By 25 May every company prepared for...
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Small-scale farmers, restaurant owners and consumers
At a recent conference Minister of Agriculture István Nagy told: those restaurants that wish to make further progress as part of Hungary’s culinary revolution, can only do so by using...
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Restaurant trends in 2019
Media group Nation’s Restaurant News has published its trend forecast for 2019. What will characterise US restaurants next year? Some of the following: the fast casual category will keep growing...
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New steak aging method
In Marienlyst Strandhotel in Helsingör (Denmark) chef Casper Stuhr Sobczyk developed a new steak aging method. He dry-ages the steak in logs of butter in a refrigerator and then roasts...
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Record number of Hungarians feel their jobs are stable
According to a joint survey conducted by BNP Paribas Cardif Insurance and Medián in May, more Hungarians than ever before, 71 percent are optimistic about the stability of their jobs....
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Nielsen: Two-digit growth in condom sales
Value sales of condom jumped 10 percent between August 2017 and July 2018 if compared with the base period one year earlier. This performance represented a value of HUF 3.5...
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Functional cakes?
There were 28 cakes competing at Hungary’s Sugar-free Cake – a competition for bloggers and amateur confectioners. Those recipes were eligible which contain neither sugar nor white flour. The jury...
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Five new stores and another solar panel system from ALDI
ALDI opened four new stores in Hungary on 30 August – Szolnok, on 6 September – Kaposvár and Veszprém, on 27 September – Enying, and the chain’s 137th store will...
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It is now official: the baking industry sells the most important baked goods for less than the production cost
The Agricultural Economics Research Institute (AKI) had analysed the production cost and profitability of the most important baked goods and they found: the price retailers pay to bakers for certain...
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Nielsen: notable change in the market of air fresheners
Air freshener value sales augmented by 11 percent in the June 2017-May 2018 period and amounted to more than HUF 10 billion. In the same period like-for-like volume sales grew...
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GfK: Families with children are the biggest buyers of dairy snacks
According to data from the GfK Consumer Panel, 74 percent of Hungarian households purchased some kind of dairy snack between September 2017 and August 2018. The three most important segments...
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Nielsen: túró rudi is the most popular chilled dairy snack
Hungarian consumers bought chilled dairy snacks for more than HUF 38 billion between August 2017 and July 2018 – sales were up 11 percent. This means that more than 14,000...
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Every third Hungarian is an impulse buyer
According to the results of a survey conducted by Generali, one third of Hungarians regularly buy something that they don’t really need. Impulse buying is most characteristic of Budapest dwellers,...
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Multigenerational workplaces are becoming popular all over the world
According to the Randstad Workmonitor report about the 2nd quarter of the year, multigenerational workplaces are popular worldwide. This is also true for Hungary, as 4 from 5 respondents work...
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Fairytale-like Nespresso commercial
Nespresso’s latest commercial debuted in more than 30 countries all over the world in mid-October. In this George Clooney, the brand’s ambassador is dressed in armour, saving a medieval kingdom...
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APA brewed in Sopron
Soproni Óvatos Duhaj has added an American Pale Ale (APA) beer to its portfolio. Soproni Óvatos Duhaj APA combines the creativity of craft breweries with the great experience of major...
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Pro Turismo
On 16 October the Pro Turismo prizes were presented at the Turizmus Summit. From the restaurant and culinary world the following people were honoured with the prestigious prize: creative chef...
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Euroskills 2018
EuroSkills 2018 took place in Budapest at the end of September. Young cooks came from 24 European countries and Hungary’s Friderika Spekova (Borkonyha) finished 18th, while among waiters Viktória Bernadett...
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This autumn models advertise soft drinks on billboards
Coca-Cola Hungary has selected fashion models in an open casting from nearly 2,000 applicants, who will be the faces of the soft drink company’s autumn campaign. Communications director Judit Szűcs...
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Revamped ClubSmart offers roadside assistance too
Shall makes travelling by car simpler and more carefree with the new ClubSmart loyalty programme. By using the new smartphone format ClubSmart card, drivers can feel safer on the roads...
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New point collecting promotion from SPAR
Stylish, top-quality ZWILLING coffee and tea drinking accessories can be bought at reduced prices in SPAR Hungary stores. As part of the new point collecting campaign that was launched on...
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New corporate affairs director for Dreher
Ibolya Szabó joined the team of Dreher Breweries Zrt. in September as corporate affairs director. Formerly Ms Szabó was the head of Magyar Telekom internal communications team. She has a...
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Barnängen: product launch and charity project
Swedish skin care brand Barnängen launched a charity project: between 1 October 2018 and 31 March 2019 from the price of every Barnängen product sold in Rossmann, DM, Müller and...
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Cage eggs: let the consumers decide!
When the Visegrád Four (V4) countries and the representatives of Bulgaria, Croatia, Lithuania and Romania met in Prague last time, the agri-food chambers of the V4 countries declared that those...
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