Market News

Silver EFFIE for Invitel

Invitel has received a silver EFFIE award for its autumn ADSL campaign designed and implemented by Neo Interactive. A total of 30 awards were handed over at the EFFIE ceremony...

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Intimate relationship with customers

Consumers habits are changing continuously in the market of women’s hygiene products, but safety, softness, good absorption and fit remain essential requirements. Innovation focuses on air permeable materials, shapes and...

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Low prices and cleanness self-evident in the UK

According to Jonathan Banks, research director of Nielsen UK, low prices have become a precondition of competitiveness in the UK. Tesco ranks third globally among food retail enterprises and is...

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Fondants for six billion

Fondants are to be sold in the value of HUF 6 billion in the 4-5 weeks before Christmas. 821 tonnes of Christmas figures worth HUF 2.2 billion and accounting for...

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Sales of women’s hygiene products up

Sales of women’s hygiene products were up both in terms of value and quantity in the first half of 2008. According to data from the ConsumerScan of GfK Hungária, sales...

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Incredible nights by the river Moscow

Moscow ranks number one on the top list of cities regarding luxury. A two room apartment in a pre-fabricated concrete apartment block costs HUF 50 million and we pay HUF...

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Uniform standards needed

The position of vice chairman has been established in the Global Food Safety workgroup of CIES – The Food Business organisation in order to promote further global harmonisation of food...

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Awards for domestic flavours

Award wining products can be sold for more money and awards offer advantages in marketing as well. Enterprises operating food production facilities in Hungary may apply for the right to...

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The financial crisis

We will probably soon begin to feel the effects of the financial crisis. A brief overview of what we can expect has been prepared by my colleague, Balázs Lapis. „It...

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Growing demand for frankfurters sold by weight in spite of higher price

Retail sales of frankfurters exceeded HUF 24 billion in the September 2007–August 2008 period. Sales showed stagnation in terms of quantity. Sales of pre-portioned products were down, while that of...

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Superbrands – for brand-conscious consumer

The main objective of the Superbrands program is to increase awareness of the best brands and to promote brand-conscious shopping decisions. Superbrands are selected from the PIPACS data base of...

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Merry digital Christmas!

As the end of the year is here, we’ll take a look at the future. Today, we see digital solutions wherever we look, because electronic media is highly flexible and...

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Wide gap in frankfurter prices

The market of frankfurters serves as a good example of complex and often incoherent consumer behaviour. Though consumers are increasingly concerned about the healthiness of ingredients, private labels show expansion....

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Sales stagnating

Retail sales were down by 1.4 percent in August 2008, compared to August 2007. Sales showed stagnation compared to July. Food retail units generated 0.7 percent lower revenues in August...

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Thorough preparations – half way to success

We have asked a number of display manufacturers what in their opinion ideal trade marketing or marketing professionals are like. The answer was: those who know their job, know what...

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Decreasing prices in agriculture

In October 2008 the producer price level of agricultural products was 16.5% lower than in the corresponding period of the previous year – said the Hungarian Statistic Office.  More specifically,...

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Demand for households papers and desodors grow

According to Nielsen research the common sold household chemicals are the fabric softeners, the toilet papers, dushgels and pocket tissues. The value of the TOP 10 households chemicals is over...

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The production of manufacturing fell by 8.6% in October

According to Hungarian Central Statistic Office In October 2008, industrial gross output decreased by 7.2% compared to October 2007, the index adjusted for working days was equal to the non-adjusted...

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German firms plan wage hike in Hungary

According to a research, commissioned by the German-Hungarian Chamber of Industry and Commerce, German firms operating in Hungary plan an average 6.2% wage hike next year. The headline wages at...

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Collective bargaining ended

Employers and unions agreed at a Friday meeting of the OET to a general wage increase of 3-5% in 2009 and to establish Hungary’s monthly minimum wage at HUF 71,500...

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This year in the first 11 months price increased by 6.3%

According to the Hungarian Statistic Office in November 2008 consumer prices decreased by 0.2% compared to the previous month and rose by 4.2% compared to November 2007.  In November 2008...

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Dutch Supermarket Sales Growth forecast only 3% in 2009

The supermarket sector reported sales of 28.7 billion euros in 2007, a 4.7 percent rise. The sales in the week leading up to Christmas to go up by 7 percent...

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Origin and brand is important for shopping Hungarians

According to the GfK Shopper Insight 2008 reseach half of the shopping Hungarians always or often compare the products with different brands.  Almost half of the shoppers hold on to...

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EU to scrutinise competition in food retail sector

European Union regulators pledged on Wednesday to crack down on uncompetitive practices in the food retail sector.  Warning of a risk that food retail consolidation might be against consumer and...

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The authority controls thousands of food entrepreneurs and 80,000 products. The office made survey o

According to a press conference of the Hungarian Agricultural Administrative Office, the authority made 6,000 penalty captions from January-October 2008.  The authority controls thousands of food entrepreneurs and 80,000 products....

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57 tons dioxin- incriminating liverish in Hungary

Kaiser-Food Kft. imported in November 42 tons liver from Ireland, from this 29 tons are frosted, but from the rest liver paste were made and sold in the retail.  After...

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Dioxin poisened pork in Romania

3 tons of toxic pork from Ireland arrived into a depot in Bucharest, it was transported to 5 South-Romanian companies – said the Romanian Food Safety authority.  It's sure that...

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We buy travel and book on-line

According to the newest research the number of Hungarian on-line shoppers is over 1 million. E-Commerce Trend Report 2008, made by NRC Market Researcher, shows that 1.8 million Hungarians tested...

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Germany's Retailers are optimistic

According to Reuters informations, last week Germans spent 1% more, 4.7 billion euros for Christmas presents. High-quality toys as well as books, CDs and DVDs were among the most bought...

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Supermarkets are Very Popular In Baltic region

A new survey by Extended Performance Satisfaction Initiative (EPSI) reveals that supermarket chains in the Baltic countries receive strong approval ratings.  The EPSI study found that Estonian consumers are slightly...

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