Market News

We are less fervent grillers than we used to be

The current economic situation does not favour the organisation of open-air grill parties and this inevitably affected grill product sales. Zoltán Szántó, PICK Szeged Zrt.’s product manager says: – Because...

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For trusted products trusted methods are required

In the case of most products sold in stores, both seller and buyer know what happened to base materials until the product reached the table of the consumer. International standards...

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A strong Forint helped meat import

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that in the first quarter beef prices continued to...

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We buy grill products several times a year

In 2009, 5 percent of Hungarian households bought some kind of grill sausage and 7 percent put grill spices in their baskets – reveals GfK Hungária’s ConsumerScan. On average, we...

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Export and the industry are already expanding

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, industrial and foreign trade data indicated a moderate economic growth in early 2010. In several sectors – building and...

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Spice mixes are a better choice for brand building

Many product groups capitalised on the fact that consumers are economising by not eating out. More cooking done at home should affect spice sales positively, but data by Nielsen indicate...

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Slower upturn expected in the eurozone

While in Ireland, Spain and Greece recession will not end in 2010, Canada, Australia and New Zealand got the A1 rating again, while the US earned an A2. In these...

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Small packaging units sell better

Spice retail sales grew by 10 percent in February 2009-January 2010, compared with the previous twelve months. The annual market surpassed HUF 12 billion and Nielsen registered minus 2 percent...

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Already the new generation collects selectively

In the past two years, the proportion of 18-29-year old adults actively participating in selective waste collection grew from 35 to 50 percent – reports a survey by ÖKO-Pannon Nonprofit...

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Flower sale all around the year

These days not only specialised shops, but also general retail units sell garden products. We do not have precise data on Hungarian garden plant and hobby gardening sales, but it...

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Condiment brands are looking for new communication elements

On the stagnating condiment market the volume share of private labels has reached 38 percent, hypermarket strengthened its position among retail channels and the 301-500 g packaging size increased its...

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Donation in the value of several million Forints to flood victims

Many FMCG companies offered donations to help the victims of extreme weather in northern Hungary. Tesco donated truckloads of water, milk, tea, antiseptics, blankets and baby food. Borsodi Brewery gave...

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Poverty and consumption: cheaper products are more popular than promotions

GfK Hungária carried out a survey on the consumption habits of more than 3 million Hungarians, who live below the poverty line. Despite being poor, these people spend significant amounts...

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A slight contraction on the condiment market

Value sales in condiment retail only fell by 1 percent in April 2009-March 2010, in comparison with the same period a year earlier. According to the Nielsen Retail Index, the...

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Politicians promise more efficient consumer protection

We need to take consumer protection closer to the people – said MP László Koszorús at the annual meeting of the Hungarian Brand Association. The author of Fidesz’s consumer protection...

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Mystery shopping is in the focus

In 2010, GfK also focuses on Mystery Shopping research, using the company’s international expertise in this field too. The method uses precisely controlled mystery shoppers, through their eyes the services...

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The ice tea market is going greener

– 2007 was the peak year on the ice tea market. 2008 brought a 2-percent decline in volume sales, which grew to minus 8 percent by the end of 2009....

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Why does UHT milk have a longer shelf life?

Tetra Pak and GfK Hungária did joint research to point out misbeliefs concerning milk. At a press conference on 6 May they revealed that three out of four Hungarian consumers...

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Food product prices did not grow above the average

After the relatively high inflation rate in March, the consumer price index growth slowed down a bit. Compared with the previous month, the average consumer price increase was 0.5 percent...

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Slow building up behind peach and lemon

The annual ice tea market approaches the value of HUF 14 billion. Value sales in retail fell by 4 percent in February 2009-March 2010, compared with the previous twelve months....

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Hungarian milk domestic sales declining

The Hungarian dairy business mood reduces and the domestic sales also declining – states the most recent summary of the Milk Marketing Board, which was published on the occasion of...

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One-fifth of the companies feel the export boom

According to the latest survey of Coface Hungary; in nearly half of the interviewed hundreds of Hungarian exporting companies, an over 5 percent export revenues reduction occured in 2009. 21...

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A proposal for “hamburger tax”

The Strategic Alliance for the Hungarian Hospitals proposed a health action plan. The association's proposal also stipulates that health care contribution (10 HUF per unit) should be introduced on alcohol,...

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Best practices for self-regulation: the recent results of the beer industry

A report entitled “Beer advertising with responsible self-regulation ” was issued by the Brewers Association Europe (BoE), which summarizes the European brewing industry self-regulatory practices. The Brewers Association Europe (BoE)...

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The Watermelon Association initiates the creating of a government fund

The Hungarian Watermelon Association turns to the government for help. They want to achieve the creation of a government fund, that would pay the producers the price immediately, to avoid...

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The world price of coffee increased

Within five days, the world price of coffee increased by 20 percent. The Arabica coffee rose onto its two-year peak, according to analysts; mainly due to speculation. The price of...

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Hungary is the seventh greenest among seventeen countries

According to the survey of the National Geographic; the Indian, Brazilian and Chinese consumers are the greenest, while the consumption of the American, Canadian French and British citizens are considered...

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GKI expects a one percent growth from the Hungarian economy

According to the new forecast of the GKI Economic Research Co.; the Hungarian economy will grow by one percent this year, the government deficit to GDP ratio will be 4...

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A small decrease occured in agri producer prices

The producer price level of agricultural goods declined by 0.2 percent in January-April, compared to a year earlier – reports the Central Statistical Office (KSH). According to the datas of...

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Fruit and vegetables prices increase

Fruits will be expensive this year. 60-70 percent of strawberries, sour cherries and cherries were destroyed because of the rainy May – said Mártonffy Béla, Executive Director of FRUITVEB. About...

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